Startup Turkey 2017 - Samar Singla
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On Demand- Start to Scale
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Trends- Economies of Arbitrage
Digital Platforms are connecting supply and demand bypassing infrastructure driven traditional business structures
Economies of scale are being replaced by Economies of arbitrage
Ownership is giving way to consumption on an as-needed basis
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Trends- Ambient computation
In current scenario, 2 billion users belong to developing nations which seemed impossible in 2000
* Source : ITUGlobal internet penetration : 2000 - 2015
• Technology is the key enabler
• Context aware devices have made real time aggregation possible
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Product Evolution Stages
DISCOVERY
EFFICIENCY
SCALE
VALIDATION
1
23
4
Confirm whether you are solving a meaningful problem
Seek validation that people are interested in your idea
Refine the business model
Drive growth aggressivelyStage
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Core Product Components
Aggregation Scheduling Profiling Matching
Notifications Tracking Payments Curation
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What is Jugnoo?
A hyperlocal marketplace connecting consumers and merchants in real time in a 3 mile radius
Jugnoo means firefly in Hindi, the logo symbolizes an abstract firefly being drawn by a magical wand
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Avg. working hours = 12 hrsPresent average rides = 6
Free time = 7.5 hours
Economic PotentialEffective ride time = 35 mins
Avg. ride time = 20 minsAvg. pick-up time = 5 mins
Idle time = 10 mins
Extra rides to tap = 14.5
Potential value per day = $72M/day
Avg Fare = $ 1Driver Opportunity Cost = $
14.5/dayTotal autos in India = 5M
Additional potential value Jugnoo can create- $26 billion per year
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COMPETITORS
AUTO AGGREGATIO
N
B2CDELIVERIES
B2BDELIVERIES
TIER I TIER II TIER III
Cost of growth Competition presence Current presence Phase I Phase II
ExpensiveHigh
ExpensiveHigh
ExpensiveHigh
CheapLow
CheapNone
CheapNone
CheapNone
CheapNone
CheapNone
Strategy
Scaling Up
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LONG TAILProvide six verticals to meet the urgent need of market in
low competition geos
HUGE MARKET The auto rickshaw market in India is 10x the size of
the taxi market in terms of rides/day
LOW CACStrong word-of-mouth and focus on repeat customers
PROFITABLEUnique combination of B2B
and B2C makes the business profitable
The Jugnoo Advantage
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Evolution
I n d u s t r i e s
• Logistics
• Beauty
• Healthcare
• Retail
• Transportation
• Home Services
C l i e n t s
• Enterprise
• Small and Medium
Business
• Entrepreneurs
R e v e n u e M o d e l
• SaaS
• Self Hosted
• Platform
• Partnerships
Platform
Modules
Full stack service