Sport PRLecture: 1.31.17

University of CincinnatiBy Jackie Reau

Press Release Assignment Due

:30 TV Script on Super Bowl economic impact

-$190 economic impact of direct visitor spending-1 million people attending SB festivities-140,000 visitors to Houston-$4 million to local charities from NFL

Social Media Trends from 2017

https://www.youtube.com/watch?v=BGHW_VBf2tk

Social Media Brainstorm for Marathon promotions/ information/aspirational uses

Social Media Planning

Objective Target Audiences (internal and external)Key Messages for Each Audience (tone)Tactics (Blog, photos, copy)Timeline of Activity/Responsible StaffBudget (Boosting posts)Measurement (Engagement)

Social Media Strategy

PlatformContentDistributionAnalysis

Social Media Strategy

Platform-Facebook, Instagram, Twitter, YouTube, Linkedin, Snapchat

Determine platform based on target audience and usage habits

Social Media Strategy

Content

How will you deliver content to your audience on a consistent basis

Monday – #MotivationalMondayTuesday – Promote Blog Post from websiteWednesday – Tip of the DayThursday – Promote or Highlight ServicesFriday – Industry News Article

Social Media Content Calendar Template

Social Media Strategy

Distribution

Content on your website or direct from social media?

Paid or organic?

http://www.usatoday.com/videos/sports/2016/01/19/79009150/

Social Media Strategy

Rows 1-4

1. Five ways to use Facebook Live for Flying Pig Marathon to drive registration for the full2. Five ways to use Snapchat for Flying Pig Marathon to drive registration for the half3. Five ways to use Instagram for the Flying Pig Marathon to drive registration4. Five ways to use YouTube for the FlyingPig Marathon

Social Media Strategy

Rows 5-8

1. Five ways to use Facebook Live for Cincinnati Reds to sell six pack tickets2. Five ways to use Snapchat for Cincinnati Reds to sell season tickets3. Five ways to use Instagram for Cincinnati Reds to sell six pack tickets 4. Five ways to use YouTube for the Cincinnati Reds