Sponsorium Report #2
description
Transcript of Sponsorium Report #2
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Branche performance wereldwijd
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Wat hebben we gedaan?
‣ 10.000 sponsorships
‣ 65 merken
‣ 35 landen
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Waarom?
‣ macro kijk op trends in de branche
‣ inzicht in performance branche
‣ indicatoren ontwikkelen
‣ vraag en aanbod verbeteren
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Wat bedoelen we met “performance”?
‣ score (max. 1000 punten)
‣ hogere score = betere performance
‣ performance = realiseren doelen sponsor
‣ doelen = set gewogen criteria
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Voldoet het aanbod aan de vraag?
Top 10%
769
Branche score
448
• onvoldoende• pakketten passé• meer maatwerk
• voldoende• vraag matcht aanbod• relevante benefits
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Wat zijn de kosten van sponsoring?
SPORTS
MEDIA
TOURISTIC ATTRACTIONS & SERVICES
ARTS AND MUSIC
LEISURE
COMMUNITY
CONSUMER SHOWS
EDUCATION
TRADE SHOWs
FESTIVALS AND FAIRS
HEALTH
OTHER
$0 $100.000 $200.000 $300.000 $400.000
Gemiddelde fee/jaar
Wereldwijd $ 84.000Europa $ 193.600
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Hoe presteren de verschillende sectoren?
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Hoe presteren de sectoren in Europa?
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Eindelijk overzicht
Het begin is er