Sotsiaalne Meedia
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17-Oct-2014 -
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Transcript of Sotsiaalne Meedia
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Sotsiaalne meedia ja turundus
Priit Kallaswww.dreamgrow.ee/blog
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?
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turundus 1.0turundus 1.0 Kommertsõnumi viimine tarbijani
Massimeedia Ühesuunaline Spämm
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don't panicdon't panic
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sotsiaalne meedia
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turundus 2.0
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kontrollkontroll
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kaaslastearvamus
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usaldus
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"Person like themselves" still most trusted source for information about a company and, therefore, products. (Edelman Trust Barometer, November 2007) | consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”) | consumer content as the #1 aid to a buying decision, cited by 91% of respondents. (JC Williams Group, 2006) | 70% said they had done internet research on "everyday grocery products," and 63% said they had done so for health and beauty products. (Prospectiv, 2007) | 82% of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche) | 92% deemed customer reviews as “extremely” or “very” helpful. (eTailing Group) | 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (Major consumer electronics retailer/iPerceptions study) | 90% of UK shoppers surveyed said they wish they could communicate directly with businesses (1&1, October 2007)
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vahendid
blogid, foorumid, sotsiaalsed keskkonnad, uudised, vikid, lemmikud,
arvamused, pildid, videod, audio, virtuaalmaailmad, online mängud
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kuidas vestluses osaleda?
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foorumid
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neti.ee 606 foorumit
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hindamine
arvustused
kommentaarid
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blogidblogid
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hirmud negatiivne tagasiside töömaht ei oska ei julge kedagi ei huvita kontrolli kadumine
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So what? Baas Esitle end eksperdina Loo suhteid Usaldus Nähtavus internetis Koostöö (sees/väljas)
Teadmiste kogumine Värbamine Ideed, arendus,
tagasiside Otsimootoriturundus Odav
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Kokkuvõte Alusta blogiga
Võimalda inimestel anda avalikku tagasisidet
Uuri, kus inimesed Teie valdkonnast räägivad ja räägi kaasa
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