Sosyal medya 2017
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Sosyal medya sayesinde bireyler marka algıları ve deneyimleri hakkında ister olumlu ister olumsuz olsun rahatlıkla konuşabilmektedir. Bunun daha da ötesinde bireyler bir markayı sabote etmeye de çalışabilmektedir. Bunları göz önünde bulundurarak pazarlama yöneticilerinin sosyal medyada yer almanın kazançlarının yanı sıra potansiyel riskleri de göz önünde bulundurmaları gereklidir. Bir başka yönden de sosyal medyada yer almama da riskli olabilir ve gelecek pazarlama fırsatları telafisi olmayacak şekilde kaybedilmiş olabilir
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