Judul KELAS SOSIAL, STATUS SOSIAL, PERANAN SOSIAL DAN PENGARUHNYA
Sosial mobilisering
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Sosial mobilisering
Høyskolelektor Cecilie Staude @ceciliestaudeValganalytiker Svein Tore Marthinsen @stmarthinsen
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Cecilie
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Svein Tore
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Demokrati
• Konkurranse
• Deltaker
• Samtale
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Venstre
• Få kjernevelgere
• Ikke sakseierskap
• Mange liker Venstre
• Gunstige velgerstrukturer
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Valgutfordringer
• Utvide kjernen• Få flere «likere» til å stemme V• Få «sofavelgere» til å stemme
Men også- mer deltakelse- bedre samtaler
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Kommunikasjonsvaner i endring
• Fra å motta til delta
• Brukergenerert innhold
•Deling av innhold
• Brukermakt
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Hvor viktige er sosiale medier politisk?
• Tradisjonelle medier viktigst 1. TV
2. Aviser 3. Radio
• Diskusjon med familie og venner
• Valgkampmateriell og stands
• Sosiale medier
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10.04.2023
• Endrede medievaner
• TraMe SoMe SoMe TraMe
• 22. juli
Samspillet tradisjonelle + sosiale medier
10
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10.04.2023 11
Sosiale medier
•Kommunikasjonskanaler
•Facebook størst - også Youtube, Blogg, Twitter osv.
•Forstå generelle trekk og kanalenes egenart
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Oppgave 1: Finn tre stikkord
• Særtrekk ved Facebook
• Særtrekk ved Twitter
• Særtrekk ved blogg
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• Privat
• Glansing
• Bilder
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• Løse nettverk
• Spiss
• Delekultur
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Blogg
• Tekst
• Nisjer
• Kommentarer
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Politisk SoMe-kommunikasjon i dag
• Enveis
• Snakker mest til egne
• Bruker SoMe til nettsidepromotering
• Lite deling
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Vi tror på
• Personlighet• Forankring• Verdi• Dialog
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Personlighet
• Deg
• Kanalunik
• Innenfor dine grenser
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Forankring
• Identitet
• Personlig
• Parti
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Verdi
• Relevans
• Tilgjengelig
• Engasjement
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Dialog
• Invitere
• Lytte
• Delta
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Oppgave 2: Finn tre stikkord/utfordringer
• Knyttet til mer direkte kommunikasjon
• Knyttet til partiperson vs privatperson
• Knyttet til redaktøransvaret
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Direkte kommunikasjon
• Kritikk
• Tolkning
• Språk
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Parti vs privat
• Rolleblanding
• Personlighet
• Lojalitet
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Redaktøransvar
• Ytringsfrihet
• Kritisk
• Kulturskaping
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Gevinst
• Selvutvikling
• Partiutvikling
• Demokratiutvikling