Sony tv conectada
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Jornada AEDETI
LA NUEVA TELEVISIONLa vision de los fabricantesLa vision de los fabricantesLa nueva oferta de televisores y descodificadores, clave para el desarrollo de la interactividad
12 de Mayo de 2010, Auditorio SETSI,
Madrid
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La clave es el consumo de contenidos y servicios
Contenidos Aplicaciones
Dispositivos+Conectividad
Usuarios
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EVERYONE & EVERYWHERE
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Diversidad de dispositivos
Para diferentes contenidos: Musica Video Foto …… juegosPara diferentes contenidos: Musica , Video , Foto ……, juegos
Cada vez ciclos de vida de modelos mas cortos
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Th h i hi hl i t t t t i t h ith f il b t l ith l
ALWAYS ON CONNECTED: :COMUNICATION CHANNEL
The phone is highly important to stay in touch with family but also with close friends.
However, the online channel to connect with friends is relevant tooObtaining news, information, other knowledge 90%Browse the internet
Outer
M bil
Inner
Family HomeTelephone
72%
MobileTelephone
74%
Text messaging/
Email63%
Text messaging/SMS74%
61%Socialise/go out with friends
Gen Y72%
MobileTelephone
72%
Text messaging/SMS47%
Email63%
Level of immediate interaction declining
Close friends
72%Home
Telephone48%
Online social networks46%
Less close friends
How do you keep in touch with your family and various groups of friends? Nunwood “Generation Y”
46%Use online social networks
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Conectividad
PersonasDispositivos
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In home: DLNACD
Web♪♪
Living ♪♪
Contents browse
on server
♪♪
Wireless802.11g/h
Wireless802.11g/h
♪♪
One touch transfer PersonalLibrary
♪♪
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Situation de las Soluciones Interactivas para IPTV
Open approachesDVB-IPTV OIPF HBBTVDVB-IPTV, OIPF, HBBTV
Telco‘s & Providers solutionsT-home, Orange, Maxdome, ...
Broadcaster sol tionsBroadcaster solutionsBBC, ARD, Canal+, ZDF, ...4 grupos
CE-Manufacturer‘s solutionsPhilips, Samsung, Panasonic, ...
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Europe is not so easy
1. UK MHEG / Connected TV1. UK MHEG / Connected TV
2 Italy MHP2. Italy MHP
3 France and Germany - HbbTV3. France and Germany HbbTV
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UK MHEG+IP
• MHEG + IP already delivers:– FreeSat supporting BBC iPlayer
• ITVPlayer coming soon• BBC Archive over IP
– DTG now preparing FreeView HD support for MHEG+IP
• Australia and New Zealand now follow
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MHEG iPlayer looks identical to “Bigscreen”
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UK Connected TV / BBC Canvas
DTG Connected TV Project
• Basic Connected Device Profile (MHEG+IP+Metadata)
– comply with the basic Freeview specification
i l d t f IP ti it d t i– include support for IP connectivity and streaming video services.
– Satisfy the needs of the BBC and other PSB's in providing access to non-linear content.
• Enhanced Connected Device profile (HbbTV?)• Enhanced Connected Device profile (HbbTV?)
– comply with the Freeview+ HD specification
– provide support for progressive download, DRM and associated services.
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Italy MHP
• Mediaset much more positive about MHP
– Recognise current limitations, but want to drive the value towards MHP 1.1.3
• DGTVi believe it is their HBBTV solution • Including PVR control for Push VoD
• Important for network capacity managementImportant for network capacity management
• Pushing towards Gold Label as market driver
enabling HBB in Italy in 2011– enabling HBB in Italy in 2011
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HBBTV approach
= Web Based Hybrid Broadcast / Broadband Terminal Profile for DVB Markets
- Founders: Ant, Astra, IRT, Philips, TF1, Canal+, France Televisions, and OpenTV (French HD Forum)- Interested: ORF (Austria) RAI (Italy) some broadcasters from Spain and EBUInterested: ORF (Austria), RAI (Italy), some broadcasters from Spain, and EBU
Manufactures which plan to support HbbTV:Philips, LG, TechnoTrend, Humax, VideoWeb, Sony (according to IRT), Loewe
Schedule04/09: HbbTV workshop at IRT04/09: Specification v0.5 released for “public consultation”08/09: Specification v0.8 released10/09: Specification v1.0Q4/09: Submission of specification v1.0 to ETSI
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Resumen: Soluciones Interactivas de Sony
• Soporte en Europa de Bravia Internet Video desde Abril 2010 6 radiodifusores 3 en Españadesde Abril 2010, 6 radiodifusores, 3 en España
• Soporte de MHEG+IP en UK e Irlanda• Soporte de MHEG+IP en UK e Irlanda
• Soporte de MHP 1 0 3 → 1 1 3 en Italia• Soporte de MHP 1.0.3 → 1.1.3 en Italia
• Soporte HbbTV para Alemania FranciaSoporte HbbTV para Alemania, Francia, ...expectativas de soporte en España, paisesNordicos,…
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Resumen ( y 2 )
Historias de éxito: conseguido ASO y TV de pago
Siguientes éxitos, sin duda: HDTV, 3D-TV
Temas abiertos:• Interactividad Ninguno de los “standards” tiene• Interactividad. Ninguno de los standards tiene
cerrado el DRM. -Funcionalidad limitada a TV a la cartaFuncionalidad limitada a TV a la carta
• Clara fragmentación en Europag p– MHEG, MHP y HbbTV, pueden ser necesarios todos
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