Sol i platja
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El futurdel sol i la platja
#neoturisme
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Fordisme
El turisme de sol i platja és l’obra mestra del fordisme. Ha permès la democratització de les vacances
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Fordisme
Producció en massa (tots els llocs són similars) i consum en massa (tots els turistes fan el mateix)
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Sol i platja
La platja, espai socialLa màquina eficientCreació d’”atmosferes d’oci”
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Iribas
El turisme és compra venda de temps, no d’espai. El sol i platja organitza de forma eficient el temps disponible
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Els nous mediterranis
Espai turístic vs. Espai residentsHotels tancatsExcursions radials. Cap a l’exòtic
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Espai turístic
Espai atracció
Espai residents
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Diagnòstic
1. La crisi del fordisme2. El desgast simbòlic3. La paràlisi
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Diagnòstic
El sistema fordista està dissenyat per a donar resposta a grans volums a preus baixos. Però... i si el volum ja no vol ser considerat volum?.
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Iribas
“Les dues grans peces de l’oci fordista, la discoteca i el shopping mall, han entrat en crisi”
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Sis tendències
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1. Reinventar la platja
La relació platja – ciutatPassejos i camins de rondaPlatges temàtiquesLa platja (hiper)activa
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2. Els nous vells espais
L’estètica de l’oci modernLa neo-arquitectura de l’ociLa creació de centresLa conservació del paisatge turístic
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3. Renovar l’oci
L’espai públicL’oci post-discotecaShopping lines i oci urbàExperiències memorables
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4. Connexions territorials
PlatjaHotel
CiutatÀrea
BCN
PA
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5. Reinventar l’hotel
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6. Adaptabilitat