1. SOFTBANK

2. CONTENT ABOUT SOFTBANK COMPANY NAME & LOGO HISTORY SEGMENT MOBILE COMMUNICATION ONLINE SHOP OPERATION OF ONLINE SHOP SELLING MODE SUBSIDIARY COMPANIES YAHOO BB SWOT SOURCE Q&A 3. ABOUT SOFTBANK Japanese telecommunications and Internet corporation Scope of business: broadband, fixed-line telecommunications, e- commerce, Internet, broadmedia, technology service, finance, media and marketing, and other businesses. Purpose: becoming a company contributing to people's happiness and joy, and to the future of the world, not only pursuing the profit of the company 4. MASAYOSHI SON Chairman & CEO Korean, Japanese businessman According to Forbes Magazine, his net worth is $9.1 billion as of 2013 and he is the second richest man in 5. KEN MIYAUCHI Representative Director, Senior Executive Vice President 6. DIRECTOR Ronald D. Fisher Yun Ma Manabu Miyasaka 7. COMPANY NAME a key source of infrastructure for the information society SoftBank started out in 1981 as a distributor of computer software. As software is called soft in Japanese, the name SoftBank literally means a bank of software. We chose the word bank based on our grand aspiration to be a key source of infrastructure for the information society. 8. FONT TYPE We use Mincho font for the font of SoftBank representing our wish to be creative and build new era while respecting a history. 9. This symbol represents our ardent passion for the kind of enterprise that makes people happy through the Information Revolution and will be admired by people around the world 30 or 300 years from now. 10. LOGO banner of a 21st-century Kaientai Two lines represent = (equal) or answer. AnswerThis symbolizes our wish to provide answer for the information network in Japan so that everyone can fairly enjoy it.EqualExplaining the answer equals to SoftBank, and at the same time, this symbolizes interactive communication and unlimited possibilities of the Internet. 11. BRAND LOGO IS DESIGNED BASED ON THE BANNER OF KAIENTAI, A COMPANY LED BY RYOMA SAKAMOTO. When he founded the Company, Masayoshi Son had a vision. Now, people who share that vision voyage together through turbulent waters to ensure that it comes to pass. SoftBank is a ship of comrades with the banner of a 21st-century Kaientai flying on its mast. This symbol represents our ardent passion for the kind of enterprise that makes people happy through the Information Revolution and will be admired by 12. HISTORY Sept. 1981 SOFTBANK Corp. Japan (Yombancho, Chiyoda-ku, Tokyo) established. Commenced operations as a distributor of packaged software. May 1982 Entered publishing business, launching Oh! PC and Oh! MZ, monthly magazines introducing PCs and software by manufacturer. Oh! PCOh! MZ 1983.02 1985.01 1985.041984.01 13. Mar. 1994 Established SoftBank Holdings Inc. in the U.S. to gather information on U.S. Internet-related companies with a view to strategic investment. SOFTBANK Holdings Inc. July 1994 Registered with Japan Securities Dealers Association. Jan. 1998 SoftBank Corp. listed on the First Section of Tokyo Stock Exchange. Sept. 2001 BB Technologies Corporation (currently SoftBank BB Corp.) launched commercial service of Yahoo! BB comprehensive broadband service. Yahoo! BB Dec. 2004 Decided the name of the new professional baseball team as Fukuoka SoftBank HAWKS, a change from Fukuoka Daie Hawks. 14. Apr. 2006 Acquired shares of Vodafone K.K. (currently SoftBank Mobile Corp.) through public tender offer, converted company to subsidiary, thereby entering the mobile communications business. Oct. 2006 Company name of Vodafone K.K. changed to SoftBank Mobile Corp. SoftBank MobileSoftBanksoftbank.ne.jp July 2008 SoftBank Mobile Corp. released iPhone 3G. May 2010 SoftBank Mobile Corp. released iPad. Oct. 2012 Agreed with Sprint Nextel Corporation (U.S.) (currently Sprint Corporation) on strategic acquisition. 201Sprint Nextel70% July 2013 Sprint Nextel Corporation (U.S.) (currently Sprint Corporation) made a subsidiary. 15. Oct. 2013 SoftBank Corp. and GungHo Online Entertainment, Inc. jointly entered agreement with Supercell Oy (Finland) to jointly acquire its shares. GungHo15 Supercell 51% Jan. 2014 Brightstar Corp. (U.S.) shares acquired and made a subsidiary. 12.6Brightstar 57% 16. SEGMENTS 17. MOBILE COMMUNICATIONS SEGMENT Becoming No.1 in mobile Internet Main Businesses Provision of mobile communications services in Japan Sales of mobile handsets and accessories accompanying the above services(Offering attractive mobile devices such as the iPhone, iPad and SoftBank smartphones.) Sales of PC software and peripherals Production and distribution of online games for smartphones, and other devices Core Companies SoftBank Mobile Corp. eAccess Ltd. (Japanese only) Wireless City Planning Inc.(Japanese only) SoftBank Telecom Corp. SoftBank Commerce & Service Corp. GungHo Online Entertainment,Inc. 18. OVERVIEW The SoftBank Group has set a target of achieving consolidated operating income of more than 1 trillion yen in the fiscal year ending March 31, 2014. Expanding customer base: In focusing on smartphones and tablets. Customer satisfaction, particularly with the iPhone, has been high and sales remain strong. Enhancing the network: Connectivity and speed are seen as two important factors in improving customer satisfaction with the SoftBank Mobile network. 1. Connectivity: From July 2012, SoftBank Mobile started communications services using the 900 MHz frequency. Known as the platinum band, this frequency offers coverage over wider areas more efficiently. 2. Speed: From February 2012, SoftBank Mobile has been utilizing the network built by Group company Wireless City Planning to offer SoftBank 4G, which boasts the industry's fastest downlink speeds at up to 110 Mbps. 19. SPRINT SEGMENT Main Businesses Provision of mobile communication services by Sprint in the U.S. Sales of mobile handsets and accessories accompanying the above services Provision of fixed-line telecommunications services by Sprint Core Companies Sprint Corporation (the third largest mobile communications company in the United States) 20. OVERVIEW Offering a comprehensive range of mobile and fixed-line communications products and services that are designed to meet the needs of individual consumers, businesses, government subscribers and resellers. Sprint's services are provided through its ownership of extensive mobile networks, an all-digital global long distance network and a Tier 1 Internet backbone. Sprint's true differentiator is unlimited, including an Unlimited Guarantee, which provides customers unlimited talk, text and data. The American Customer Satisfaction Index rates Sprint as the most improved U.S.company in customer satisfaction, across all 47 industries, during the last five years. 21. FIXED-LINE TELECOMMUNICATION SEGMENT Offering innovative services that take advantage of synergies with mobile communications Main Businesses Provision of telecommunications services such as fixed-line telecommunications and data communication services, etc. to domestic corporate customers Provision of broadband services to domestic individual customers Services accompanying the above services Core Companies SoftBank Telecom Corp. SoftBank BB Corp. eAccess Ltd. (Japanese only) Yahoo Japan Corporation 22. OVERVIEW SoftBank Telecom differentiates itself through price competitiveness, network reliability and ICT solutions, building on its trusted reputation and strong track record in the fixed-line telecom market. SoftBank Telecom provides tailor-made, total ICT solutions with a focus on five core business drivers: direct connection voice services (OTOKU Line), data transmission services, mobile services, cloud services, and PHS. In February 2010, SoftBank Telecom introduced cloud computing services, collectively known as White Cloud, for corporate customers, strengthening its lineup by introducing new services such as White Cloud Desktop Service, a secure cloud-based desktop environment. In October 2012, SoftBank Telecom launched an O2O (online to offline) service called Super O2O Solution ULTRA in collaboration with Yahoo Japan. This service links brick-and-mortar stores with the Internet to promote customer visits and drive sales. 23. INTERNET SEGMENT Yahoo! JAPAN Always with you, ready to go Main Businesses Internet advertising Operation of e-commerce sites such as Yahoo! Shopping, etc. Membership services Core Companies Yahoo Japan Corporation 24. OVERVIEW Aims to be a Life Engine that makes people's daily lives richer, more convenient and more fulfilling. It is a core part of the SoftBank Group's Internet Culture segment. Yahoo Japan Corporation continues to recognize the convenience, public nature, sociality, and potential of the Internet and strives to offer customers a more enhanced service. The Yahoo! JAPAN portal site continues to grow by delivering new and convenient services such as online auction and news aggregation site. In 2012, Yahoo! JAPAN transformed its management team as part of a bold shift of business focus from PCs to smartphones. Looking ahead, Yahoo Japan Corporation will work even more closely with SoftBank Mobile and other SoftBank Group companies with strengths in smartphones and aim for further growth. 25. MOBILE Products Networks Services Online shop 26. PRODUCTS 27. NETWORKS SoftBank Wi-Fi Spot Enjoy free Wi- Fi service! Satellite phones 28. Satellite phone service area 29. SERVICES Prepaid services For short-term residents or people who make multiple trips to Japan every year, our Prepaid services makes it quick and easy to get connected. Global services Use SoftBank handsets inside/outside Japan. International Call Service, International Messaging Service, and Global Roaming Service. 30. ONLINE SHOP 31. Subsidiary Companies 32. Yahoo! BB! ADSLTTH Yahoo!BB (board band) ADSLAsymmetric Digital Subscriber Line 2001Yahoo!JapanYahoo!BB9 30178MbpsADSLNTT 20025 Yahoo! BB50 20038 Yahoo! BB300 Yahoo! BB! 33. 34. , NTT Yahoo!BB Yahoo BB NTT 35. 18-25 36. happiness for everyone becoming the corporate group needed most by people around the world by softbank 37. >450DVD Yahoo!BB 500 Yahoo! BB6Yahoo! BB 23 2004227 30% BB TECHNOLOGY Yahoo! BB E-mailID 450 38. SWOT Strength: Yahoo! Opportunity: Weakness: Threat: 39. SOURCE http://www.kanayamakaikei.com/2010/05/post-188.html http://www.bnext.com.tw/article/view/id/4818 http://bbpromo.yahoo.co.jp/campaign/flets/ http://www.sskyn.com/thread-18374-1-1.html http://technews.tw/tag/softbank/ http://wenku.baidu.com/view/c9916402866fb84ae45c8dff.html http://baike.baidu.com/view/1951737.htm http://www2.nuk.edu.tw/lib/e-news/20050920/part5-6.htm http://blog.tsubasa.idv.tw/?p=464 http://www.gvm.com.tw/Boardcontent_8108.html http://www.informationsecurity.com.tw/article/article_detail.aspx?aid=7395 http://www.people.com.cn/BIG5/it/1066/2503227.html http://www.ithome.com.tw/node/37405 - Skype Yahoo BB