Social network marketing tm for re$ult$ (final)
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Transcript of Social network marketing tm for re$ult$ (final)
Social Network Marketing™ for Re$ult$
Presented by Nancy Sanders, MBAFebruary 7, 2012
2012© Three Dog Marketing
Today’s Goals
Provide basic mechanics of social media, information
and real action steps to strategically use
social media to meet your objectives.
Plus, key strategies for successful Social
Network Marketing™ Campaigns.
• How to differentiate yourself online
• What content or type of messaging is most effective
• The DON’Ts of using social media
2012© Three Dog Marketing
Social Media Platforms
2012© Three Dog Marketing
What is Social Network Marketing
™?
the unique process developed to incorporate the strategic use of social media platforms to build relationships and demonstrate value between a community and the individual or business.
Understanding and strategy are key to
social media success and effectiveness.
2012© Three Dog Marketing
Value of Social Network Marketing™
• Strategically build relationships with individuals through interactive platforms– Leverage information sharing – Long-term investment– Designed for all people – User-friendlyAlmost 50% of all small businesses in the US now utilize social media strategies,
more than double the amount from last year
2012© Three Dog Marketing
Designed for individuals to create profiles Pros: The most targeted marketing; accessibility; evolves quicklyCons: Easy to err; evolves quickly; privacy
2012© Three Dog Marketing
Business/professional site promotes discussions, collaboration and connections. Pros: Most professional site; campaignsCons: Email addresses; trivial questions
2012© Three Dog Marketing
Enables users to send/read messages (140-char)Pros: Designed to find you; easy to use; audienceCons: Specific language: #, @, RT, FF
2012© Three Dog Marketing
Blogs
Provides commentary, news or information on a particular subject. Pros: Huge reach; good SEO; passive results Cons: Tim; original content
2012© Three Dog Marketing
Social Network Marketing™ Strategy
Create Post Log and Content
Schedule posts
Communicate value
You are the expert
Build relationships
Repurpose content
Listen and respond
2012© Three Dog Marketing
SOCIAL NETWORK MARKETING™ STEP #1
Create Your Plan
Google alert
Review website
Optimize presence
Create aggregator
Klout score
2012© Three Dog Marketing
SOCIAL NETWORK MARKETING™ STEP #2
Build your presence Communications
calendar
Existing marketing
Top 20 contacts
Join discussions
Your community
2012© Three Dog Marketing
SOCIAL NETWORK MARKETING™ STEP #3
Maintain your presence
Post regularly
Login daily
Comment
Respond to ALL comments
2012© Three Dog Marketing
Remember!
Don’t be scared! Social Network Marketing™ is a huge opportunity for your business.
Use strategy, create plan, ask questions and get support.
Stick with it – re$ult$ are in the follow up.
Have fun! SHOW YOUR PASSION!
2012© Three Dog Marketing
Resources
Connect with Three Dog Marketing OnlineWebsite: ThreeDogMarketing.com (blog)Email: [email protected]: 602.476.4509Connect: Facebook Three Dog Marketing
Nancy Sanders
LinkedIn Nancy SandersTwitter
@3dogmarketing
