Social media sessie smc0413
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Social Media Sessie
Sociale StrategieLAAT MIJ JOU TIJDENS DEZE SESSIE INSPIREREN EN ACTIVEREN
@Wouterkleinsman
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Wouter KleinsmanHet beste gevoel: Mensen kunnen inspireren en activeren
Strateeg| Spreker |Blogger | Social Media Club Enschede
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De weg naar succes
ReachIk hoor je
InfluenceIk praat over je
EngagementIk praat met je
ActionIk doe iets voor je
ImpactIk lever je iets op
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SocialMedia
Website
Huisstijl
Organisatie
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OrganisatieEen stevige ondergrond zorgt voor succes!
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HuisstijlConsistentie
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WebsiteDe thuisbasis
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Social MediaTijd om de duik te maken!
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Realisatie van de
Social media strategie
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Huidige situatie
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Wat doet de concurrentie?
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Welke kanalen gebruiken ze
Handige toolwww.namechecklist.com
Welke informatie
verspreiden ze
Hoe groot is hun fanbase
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DoelgroepWie is de klant?
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Doelstellingen
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Klantenservice
Huidige situatie
Telefoon
Social media
Monitoren op vragen via Twitter
en Facebook
Vragen naar Feedback
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Naamsbekendheid
Huidige situatie
Netwerken
Adverteren traditionele media
Social media
Vergroten van je fanbase
Inspelen op de ambassadeurs
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Start met je bestaande bereikStap 1: Reach – Ik hoor je
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Een ambassadeur staat gelijk aan 70 vriendenStap 2 Influence – Ik praat over jou
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Engage or DieStap 3: Engagement – Ik praat met je
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Crossmediaal is de krachtStap 4: Action – Ik lever je iets op
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Website actie
Nieuwsbrief
Ambassadeurs
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Resultaat Hamam Special
1 tot en met 9 maart
70.387 Nederlanders bereikt
257 nieuwe fans
697 unieke mensen naar de website
120 aanmeldingen voor de nieuwsbrief
Gemaakte onkosten: € 210,-
Inkomen € 13.843,-
Totale omzet € 13.633
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Resultaat is de beloning voor inzetStap 5: Impact – Ik lever je iets op
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Begin vandaag nog!
Zet je doelstellingen op papier
Omschrijf je doelgroep
Kies maximaal 2 kanalen
Voorzie de kanalen van: design,
introductie bericht en reacties van
vrienden / collega’s / kennissen
Maak een contentkalender
Promoot de social media kanalen via
diverse media’s
Beheer – Communiceer en Analyseer
• Crossmediaal
• Alle kanalen staan in verbinding
met elkaar
• Consistentie
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