Umpires Media Social Media Project

Group 33 Members:

Tom Ventura Bethany Drab

Katrina Brintzenhoff

Company Overview ●  Searching to be #1

providing source for all of the rules of the game

●  All video content ●  Same understanding for

both players and officials

●  Building block for all ●  Easy to download onto

your smartphone and iPad

Goals ●  Easy for all users ●  Fun for kids to learn, with

rules quizzes ●  Being the leading source

for all athletes and officials worldwide

●  Helping the youth ●  To have less parents

getting involve with the calls

“No competitor offers a comparable value proposition.”

Strengths: ●  Complete rule set ●  Instant access on

demand ●  Superior quality

●  Awareness ●  Price ●  Perception

Weaknesses

●  Range of delivery channels

●  Global interest ●  MLB endorsements ●  Product innovation

Opportunities

●  Competition ●  Lack of revenue

Threats

YOU make the Call Consumer Behavior

Culture ●  Explained in real

time, in your language

YOU make the Call Consumer Behavior

Social ●  Membership group ●  Fan clubs build

community ●  Influence of family

and location

YOU make the Call Consumer Behavior

Technology ●  Instant connection

Through your digital device

●  Mobile apps ●  Social media

“Heavy-Knowledge” ➢  Lifelong Baseball Fans ➢ Grown up around

baseball ➢  “Older Generation”

“Light-Knowledge” ➢ Youth Baseball leagues ➢  “General Interest” in

baseball, enjoy watching baseball

➢ Young Athletes looking to build up knowledge base

Customer Segmentation

➢  “Light Knowledge” is our target market,

➢ Bulk of marketing towards, general interest users

➢ Most willing to learn new things about baseball

➢  “Heavy Knowledge” already have such a broad knowledge base, may not want to pay to learn new things

Target Marketing

➢  No physical locations to sell ○  All virtual interaction

➢  Must have smartphone & cell service

to use app ➢  Competitors

○  Baseball-almanac.com ○  Mlb.com ○  Official-rules.org ○  UmpireTeacher.com ○  Ruleball.com

➢  Incomplete ○  Not all rules ○  Highly fragmented

➢  Inferior

○  Low quality ○  No social media use

➢  Inaccessible

○  Not easily searchable ○  Not mobile

Positioning Analysis

➢  Product ○  “You Make the Call” app ○  Rules and understanding ○  Uses Sports Information

Management System (SIMS)

➢  Price

○  Free now ○  $4.99

➢ Place ○  iTunes AppStore ○  Google Play Store ○  Blackberry App World ○  Windows Marketplace ○  Educational Partners ○  Baseball Venues

➢  Promotion

○  Social Media ○  Representatives ○  Features MLB Players

Positioning Analysis Marketing Mix

Marketing Strategies ●  Social media

○  Searches ○  Hashtags ○  Contests ○  Person controlling Facebook & Twitter

accounts

●  Representatives at Baseball events ○  Hand out flyers ○  Information booth ○  Games with prizes

●  Featured MLB player

Sources: ●  http://galleryhip.com/baseball-field-grass.html ●  http://downloadsquad.switched.com/2007/11/07/fans-shafted-as-major-league-baseball-revokes-

drm-licenses/ ●  http://background-pictures.vidzshare.net/baseball-grass-background/wallzoa.com*wp-

content*uploads*2013*05*baseball-grass-background.jpg/