Social media marketing
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Transcript of Social media marketing
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Social Media Marketing : nuevas herramientas para comunicar y fidelizar
Claudio BravoNoviembre 2010
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Consumo de información
Audiencias pasivas!!
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Cambian los modelos de
Comunicación3
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Las nuevas audiencias están dispersas
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Social media es la primera actividad en la web
http://www.youtube.com/watch?v=CxJn3crrF0E&feature=fvst12
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90 Trilliones El número de emails enviados en Internet durante 2009
Source: Jess3 13
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500 Millones de usuarios activos en Facebook
Fuente: Tech HeraldFoto: Oversocialized 14
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+ de 10 Billones de Tweets publicados en Twitter desde el 2006
Crédito foto: Rosaura Ochoa Fuente: Mashable 16
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2 Billones de Vídeos son reproducidos cada día en YouTubePhoto Credit: jonsson Source: Techcrunch
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QHE HACEN LAS EMPRESAS ANTE ESTO??
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¡Ir donde está la gente! 19
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“Twitter es como enviar un SMS con copia a todo el mundo”
Crédito foto: ydhsu21
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Las empresas usan Twitter para dar a conocer sus noticias, ofrecer servicio al cliente y redirigir tráfico a su web
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Comentar su estado de ánim
o
¿Qué hace la gente en las redes sociales?Lo mismo que en la vida fuera de la red
Información sobre aficionesConversar con am
igos
LigarFútbol
Buscar in
formació
n de productos
Comprar
Ver fotos de amigos
OrganizarseVídeos
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….y también apología al cannabis.
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