Social Media in Your Practice
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Lee Aase (@LeeAase) Mayo Clinic Social Media Network February 7, 2016 Social Media in Your Practice
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Transcript of Social Media in Your Practice
Lee Aase (@LeeAase) Mayo Clinic Social Media Network
February 7, 2016
Social Media in Your Practice
Disclosures• I am a full-time salaried employee of Mayo
Clinic • I will say nice things about Mayo Clinic • No other conflicts to report
Further encouragement that you can do this…
Agenda• The role of social networking in Mayo Clinic’s
development and growth • Five ways you can use social media in your
practice • Resources for getting started
U.S. News Best Hospitals Metro Populations
Answering a Burning Question…
Social Networking in the Origins and Development of Mayo Clinic
Mayo Clinic’s First Social Networkers
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
Information Sources Influencing Preference for Mayo Clinic (2014)
Social Networking is part of the Mayo Clinic DNA and is fundamental to health care
Moving Mayo Clinic from Social Networking to Social Media
From Syndicated Media…
… to “New” Media (Podcasting)
Involuntary MySpace “Representation”
Involuntary MySpace “Representation”
Accelerated Adoption of Free Platforms and Low-Cost Tools
• 2007 - Facebook • 2008 • YouTube • Flip Cameras • Twitter • Blogs
Use #2: Sharing In-Depth Knowledge and Showcasing Expertise, Empathy
Unique Myelofibrosis CasesMCF MCA
Use #3: Improving the Patient Experience and Practice Efficiency
Use #4: Providing Patient Education
Private Patient Education Sites
Patient-to-Patient Communities
Use #5: Managing Your Online Reputation
What does Google say about you?
• Three Drivers of Online Reputation • What you Create • Where you Participate • What’s subject to Debate
#MCSMN Medical Director @FarrisTimimi
What You Create
▪Web site Bio ▪ Doximity Profile ▪ Videos ▪ Blog Posts ▪ Presentation slide decks
Where You Participate
▪ Twitter ▪ LinkedIn ▪ Places where you post what you create ▪ YouTube - Videos ▪ Slideshare - Presentations
What’s Subject to Debate
Proliferating online rating/review sites:
▪ Healthgrades ▪ Rate My Doc ▪ Angie’s List ▪ Dozens more
Problem: Ratings sites often rank highly in search engines, and may only
represent a handful of your patients
As Your High School Chemistry Teacher Always Said…
The Solution To Pollution Is Dilution
#7
Our Top Recommendations for Reputation Management
▪ Claim and complete your profile on Doximity ▪ Create a LinkedIn Profile ▪ Create a Twitter Account ▪ Record an introductory video for YouTube
Mayo Clinic-Hootsuite Social Media Basics for Healthcare
3.5 Credits CME
Mayo Clinic Social Media Network• The Mayo Clinic Social Media Network (#MCSMN)
exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
• Make resources developed for Mayo Clinic staff available to peers…like you.
A Catalyst for Social Media
THE Book on Social Media in Healthcare
• Essays from 30 thought leaders • The “Why?” of social media
in health care • Available on Amazon and
discount bulk orders on CreateSpace (with offer code Z4L7DBSN) • Free PDF, Kindle versions
for Basic Members
For Further Interaction:
• Google Lee Aase or #MCSMN
• @LeeAase on Twitter
• socialmedia.mayoclinic.org
