Social Media in Business- Final
-
Upload
joseph-burchett -
Category
Documents
-
view
90 -
download
1
Transcript of Social Media in Business- Final
![Page 1: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/1.jpg)
Top 5 Mistakes Made in Social Media
By Joe Burchett
![Page 2: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/2.jpg)
Something to Think About…
https://www.youtube.com/watch?v=FiB7Fvyj5S0
![Page 3: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/3.jpg)
Top 5 Mistakes
1. Robotic Communication2. Greedy Content3. Long-winded Messages4. Frequency Issues5. Controlling Input
![Page 4: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/4.jpg)
Robotic Communication
It is called “Social” Media for a reason
Success is not determined by the amount of “likes” but by social engagement
Communication is a two way street on social media
![Page 5: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/5.jpg)
Robotic Communication
“Companies are trying to encourage consumers to interact with them the same they do with their friends and family.” (Parsons, 2013, p. 28)
![Page 6: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/6.jpg)
Greedy Content
Content shouldn’t be only sales driven
Focus on getting consumer reactions and engagement
Be creative and provide incentive
![Page 7: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/7.jpg)
The Importance of Content
“Often content, news or media become tokens used to initiate or maintain a conversation. Their original meaning is less important than their function as tokens.”
(Manovich, 2015, p. 326)
![Page 8: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/8.jpg)
Creative Walsh!
![Page 9: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/9.jpg)
Long-winded Messages
Short and direct
Informal and spontaneous
Pictures and videos
Tweets on Twitter normally only contain 140 characters at most
![Page 10: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/10.jpg)
Bad Message - Victoria’s Secret
![Page 11: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/11.jpg)
Good Message - Nike
![Page 12: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/12.jpg)
Frequency Issues
“Frequency is the number of times an individual is exposed to an advertising message by a media vehicle”
(Levens, 2012, p. 229)
Over-posting and under-posting?
![Page 13: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/13.jpg)
Facebook Frequency Study for October 2015Ford and GM
(Information obtained 11/3/2015)
Companies Total Posts Total Likes Total Shares Total Comments End Results
Ford 25 27,264 10,792 1,265 1,091 likes per post
432 shares per post
51 comments per post
Post every 1.25 days
GM 21 14,720 2,854 774 701 likes per post
136 shares per post
37 comments per post
Post every 1.5 days
![Page 14: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/14.jpg)
Controlling InputSocial media should be an open forum of
user generated content and opinions
Companies may feel compelled to delete negative feedback
Companies should openly address negative feedback and offer answers/ apologies
![Page 15: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/15.jpg)
Conclusion Remember the top 5 mistakes made within social media
Robotic communication, greedy content, long-winded messages, frequency issues, and controlling input
Strive to make your social media efforts short and direct
Engage your consumers in a creative and fun way that leaves them wanting to do business with you
![Page 16: Social Media in Business- Final](https://reader035.fdocument.pub/reader035/viewer/2022062821/589a8f591a28abae648b516d/html5/thumbnails/16.jpg)
ReferencesLevens, M. (2012). The Communications Mix. In Marketing: Defined, explained, applied (2nd ed., p. 229). Boston: Prentice Hall.
Manovich, L. (2015). The Practice of Everyday (Media) Life: From Mass Consumption To MassCultural Production? Critical Inquiry, 326, 319-331. Retrieved November 2, 2015, from http://www.jstor.org/stable/10.1086/596645?origin=JSTOR-pdf
Parsons, A. (2013). Using Social Media to Reach Consumers: A Content Analysis of Official Facebook Pages. Academy of Marketing Studies Journal, 17(2). 28, 27-36 Retrieved October 27, 2015, from https://oolcontent.walshcollege.edu/CourseFiles/COM/COM510/MASTER/Week04/F A14-Assignment3PDFs/UsingSocialMediaToReachConsumer.pdf