SOCIAL MEDIA; FACEBOOK TIPS & TRICKSwebinarium.rs/Presentations/RadukinWebinariumEdukacija.pdf ·...
Transcript of SOCIAL MEDIA; FACEBOOK TIPS & TRICKSwebinarium.rs/Presentations/RadukinWebinariumEdukacija.pdf ·...
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SOCIAL MEDIA;FACEBOOK TIPS & TRICKS
ALEKSANDAR RADUKINHOMEPAGE Co-Founder & SMM Manager
@radukin @homepagers
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Društveni mediji predstavljaju kategoriju onih
veb sajtova (veb servisa), putemkojih je omogućeno spajanjesavremene internet tehnologijesa interakcijom korisnika.
važnost sadržaja koje korisnicigenerišu ogleda se u činjenici da društveni mediji postaju jači(uticajniji) sa porastom sadržajakorisnika.
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Tipovi društvenih medija Više podela (ima i poklapanja)
- Društvene mreže (Facebook, LinkedIn, Google+)
- Bookmarking sajtovi (Feedly, StumbleUpon)
- Informativni (Reddit)
- Media sharing (YouTube, Instagram, Pinterest)
- Mikroblogging (Twitter)
- Geolokacijski (Foursquare)
- Blogovi i forumi...
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FACEBOOK U SRBIJI broj korisnika 3.6 – 3.8 MILIONA (50% populacije)
više korisnika Facebook-a nego interneta
55% muškarci
45% žene
više od 60% ljudi posećuje svoj nalogsvakodnevno
PREKO 80% BAR jEdnom nedeljno
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DEMOGRAFIJA
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COMMUNITY MANAGMENT
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4 JAHAČA apokalipse
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1. PLANnING
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4 JAHAČA apokalipse
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2. Publishing
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4 JAHAČA apokalipse
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3. Listen & respond
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4 JAHAČA apokalipse
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4. measurement
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FACEBOOK METRIKE Likes
(fanovi)
Talking AbouT
PAGE engagement
Reach (organic, viral, paid)
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ZA početak - PAGE GUIDELINES
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facebook.com/page_guidelines.php
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NA ŠTA OBRATITI PAŽNJU
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• Učestalost postova
• Tajming postova
• Viralni efekat postova
• Neformalna komunikacija
• Dvosmerna komunikacija
• Obraćate se fanovima
• Poziv na interakciju
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NA ŠTA OBRATITI PAŽNJU
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• Poziv na akciju uz objašnjenje (CTA)
• Limit od 8% (NOVO 6%)
• Vidljivost posta (vizuali, linkovi, tekst)
• Facebook video
• You tube sadržaji
• offers, notes, events, groups
• Limit 20%, QR & BAR codes
• Hashtags
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PAZI SAD!
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ŠTA JE TO ŠTO PALI, A NISU KUCE, MACE ILI BEBE?
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UGC (USER GENERATED CONTENT)
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STORYTELLING
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AKCIJA!
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DIMENZIJE - link share
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Size of the image should be minimum 560x292, recommended 1200x627
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PNG vs JPG
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ŠTA NE RADITI?
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• Kršenje FB page guidelines-a
• Tekst bez priloga
• Preobimne informacije
• Kupovina postova
• Kupovina stranica
• Bez automatizovanih objava
• TW – FB
• Caps lock
• Previše udaljavanja od teme(interakcija po svaku cenu)
• Preveliki broj hashtag-ova
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KAKO ZAŠTITI SVOJ FB NALOG?
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Promena lozinke
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https, login notifications & approvals
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Phishing
Preuzimanje Cookies-a
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PITANJA?
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HVALA NA PAŽNJI
WWW.HOMEPAGE.RS
FB.COM/HOMEPAGERS
TWITTER.COM/HOMEPAGERS