Social Entrepreneurship, Breadpig-style
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SocialEntrepreneurship
Alexis Ohanianhttp://AlexisOhanian.com
Twitter: @kn0thing
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!ԲարևՁեզ
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Steve
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“Social Media”
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“read”
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breadpig.com
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Pig
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Pig +
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Pig +Bread Wings
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$37,000 donated
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25,000 copies sold
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$50,000 donated in 2009
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Customers tell us what to do.
Hold usaccountable.
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Simple goalMaking the world suck less.
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Simple goalMake the world suck less.
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Not guilt-inducing.
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The world has a lot of problems.
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Start small.
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Make it personal.
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This is the trend. Thanks to technology.
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This is the trend. Thanks to technology.
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This is the trend. Thanks to technology.
NameAgeFavorite subject
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Simple test:
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Help children, we need100.000AMD
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Help 4 children with 100.000AMD
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Help 1 child with 100.000AMD
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Help 1 child with 100.000AMD
Help 3 children with 100.000AMD
25.000 AMD
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Help 1 child with 100.000AMD(100.000 AMD per child)
Help 4 children with 100.000AMD(25.000 AMD per child)
25.000 AMD
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Help 1 child with 100.000AMD(100.000 AMD per child)
Help 4 children with 100.000AMD(25.000 AMD per child)
25.000 AMD
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Help 1 child with 100.000AMD(100.000 AMD per child)
Help 4 children with 100.000AMD(25.000 AMD per child)
25.000 AMD
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Help 1 child with 100.000AMD(100.000 AMD per child)
Help 4 children with 100.000AMD(25.000 AMD per child)
25.000 AMD
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Not for hippies.
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Not (just) for hippies.
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Sustainablityof business.
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Innovativenessof business.
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Efficiencyof business.
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Bottlethe non-profitmagic.
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Why do people work for NGOs?
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Work with meaning.
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Generation Me
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No allegiance.
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What’s loyalty?
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Meh.
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Company A
Revenue: 1.000.000AMDCosts: 700.000AMDProfits: 300.000AMD
making great food
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Company B
Revenue: 1.000.000AMDCosts: 700.000AMDDonated: 100.000AMDProfits: 200.000AMD
making great food, for a great cause
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For good!
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Company ACompany B
Competitive advantage?
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Company ACompany B
Competitive advantage?
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Company ACompany B
Competitive advantage?
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Working for more than a paycheck.
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Business rulesstill matter.
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Make something people want.
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Act now. The noveltyis limited.
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Ideas abound.
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Seriously.
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Steal liberally.
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The 1st mover advantage.
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The 2nd mover advantage.
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Presenttechnologyis meant to be made obsolete
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Why isn’t someone making these?
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Reboot Capitalism.
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Please.
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Haves Have-nots
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Haves
Have-nots
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Haves
Have-nots
“total income of the richest 25 million Americans is equal to total income of almost2 billion people."
(Milanovic 2002, p. 50)
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Questions?
Alexis Ohanianhttp://AlexisOhanian.com
Twitter: @kn0thing