Focused on Outcomes

Ed Brill, VP, Social Cloud Deployment and Adoption at IBM

IBM’s Social Business Transformation

Let’s talk about social business.

§ What is a social business?

§ How is IBM doing it?

§ What value does social add to business and to me?

§ What outcomes has IBM seen from social business practices?

§ Real Examples of IBM’s Social Business Wins

§  IBM’s Social Future - On the Cloud

Defining Social Business

A social business is an organization whose culture

of participation and systems of engagement encourage networks of

people to create business outcomes.

– Derived from Andrew Grill/IBM Interactive

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Social Business at IBM: Taking Advantage of Change

IBM is looking beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way employees connect, share expertise, and engage with each other & clients.

We’re moving beyond holding hands and sharing files...

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IBMer social participation has increased significantly in the past few years.

43%

18%

40% 21% 38%

23% 5% 9%

38%

5

0

20

40

60

80

100

Q3 2009

Q2 2010

Q3 2010

Q2 2011

Q3 2011

Q1 2012

Q2 2012

Q3 2012

Q1 2013

Q2 2013

Q3 2013

Q1 2014

Q2 2014

Connections Usage Usag

92% of IBMers now use the platform.

There was a significant increase in daily usage in 2014.

Employee Engagement

Speed & Agility Efficiency Innovation

Improved Client Experience & Growth

For the company:

For IBMers: Improved Flow

Career Progression

Sense of Belonging

Reputation & Eminence

Outcomes of IBM’s Social Business Journey

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Social Ambitions

Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy 12

Being social does impact business outcomes

Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation and 150% more likely to demonstrate customer advocacy. After employee tenure it was the single most important predictor of innovation, by a long shot, and it was only marginally behind tenure.

Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics 14

There is Value in Social Coaching

200 IBM Executives Coached Over Two years

§ Coached execs score 60% higher than un-coached executives on personal dashboards

§ Coached execs have 4x as many network contacts and create 6x as much helpful content

§  57% of un-coached executives score below 20, but only 21% of coached execs fall below this level

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IBM’s Social Dashboard – Measure Your Eminence

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Success Stories: IBMers Achieving Business Outcomes Through Social

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•  HUB used for project management,

communications, and important assets •  Helps the team manage multiple-party

responses to complex RFPs •  Collaborated in the HUB to close a multi-

million cross-brand deal for IBM •  Improved client relationship and drove

revenue for the company

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close

The Boeing Company Account Team’s Client CollaborationHUB

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Tom Kilkenny led this team to a multi-million

dollar deal for IBM.

•  Social crowdfunding that drives innovation

from the ground up •  Moved away from traditional, top-down

funding decisions •  Empowers IBMers to develop apps that

improve the employee experience •  157 fully funded apps as of December

2014 •  In 2013, 18 projects completed with

estimated benefit of $3.25M

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The CIO Innovation Lab’s ifundIT Community-driven, enterprise crowdfunding

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IBMers from 34 countries submitted

over 1500 mobile app ideas in 2014, seeking

$22M in funding.

•  Developed Proposal Center to help IBMers

collaborate socially on value-driven proposals

•  Celebrated reverse-mentoring and knowledge sharing

•  Developed proposals in shorter periods of time

•  Over 600 hours of collaboration in 2014 •  60+ live deal blogs •  10% increase in bid wins after adopting

proposal method propelled by social

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The IBM Supply Chain’s Proposal Center of Competence

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Nanci Taylor, VP, described the Proposal

Center as “business impact in one click.”

Goals for Next Six Months

Move IBMers to the cloud and

IBM Verse

Syndicate key

tools and education: use cases, blueprint,

playbook

Internal marketing &

communications to highlight

success stories

Make decisions on measurable

outcomes

Incorporate evolutions in technology

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Moving IBMers to the Cloud and IBM Verse

Why are we

doing it?

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We want to… 1.  Be our own best reference 2.  Adopt the latest technologies on an agile basis 3.  Take advantage of cloud efficiencies 4.  Enhance collaboration within and beyond the firewall

Alan Lepofsky Constellation Research IBM has used their reinvigorated focus on Design Thinking to more holistically look at improving the way people deal with communication and collaboration. That said, the first manifestation of IBM Verse is email centric, but it's just the start of IBM's longer term vision.

…the results not only have an enhanced look and feel, they solve real user problems in a meaningful way…

The Value of IBM Verse: Industry Experts Weigh In

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Larry Hawes Dow Brook Advisory Services [I am] impressed how IBM has made so much functionality available in one or two clicks in IBM Verse. Simple + Powerful = Awesome.

Neuralytix’s Tom Petrocelli If IBM Verse is indication of the impact of IBM Design on software, then other enterprise software companies should worry.

IBMer Needs: Listening & Responding

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IBMers proved overwhelmingly in favor of mail improvements – Significantly increased storage and access via any device.

Moving to the Cloud – Empowering 400,000+ IBMers

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…through storage, collaboration tools, and analytics.

Explore benefits for your role at IBM Verse for IBMers

Moving to the Cloud – The Plan

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Key Takeaways

§ There is value in social.

§ Focus on the business outcomes.

§ Use a dedicated strategy to drive adoption.

§ Embrace the latest technologies.

§ Encourage employees to work in the open, and teach them how.

Thank you.

Ed Brill Vice President, Social Cloud Deployment and Adoption at IBM Office of the IBM CIO

https://ibm.biz/ed_brill https://www.linkedin.com/in/edbrill https://twitter.com/edbrill ed_brill@us.ibm.com