Social Banking in Italy
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Transcript of Social Banking in Italy
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SOCIAL MEDIA E LE BANCHE ITALIANE
Rel. Leonardo Bellini
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RICERCA IULM - SOCIALMEDIABILITY
RICERCA IULM – MARZO 2012
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SOCIAL MEDIA PIU’ UTILIZZATI
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SOCIAL NETWORK PIU’ UTILIZZATI
RICERCA IULM – MARZO 2012
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L’indice SocialMediAbility
• ORIENTAMENTO: DA QUANTO TEMPO L’AZIENDA E’ PRESENTE SUI SOCIAL MEDIA
• CURA: LIVELLO DI ATTENZIONE NELLA GESTIONE DEI CANALI SOCIAL
• EFFICACIA: EFFICACIA DELLE AZIONI GENERATE IN TERMINI DI ENGAGEMENT E RISPOSTE
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INDICI SOCIALMEDIABILITY
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Indice di SocialMediAbility
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SOCIAL BANKING IN ITALIA
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RICERCA UNIVERSITA’ CATTOLICARicerca Università Cattolica del Sacro Cuore; OssCom; Digital PM:Periodo di osservazione: 9/2011
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INTESA SAN PAOLO SERVIZIO CLIENTI
www.facebook.com/IntesaSanpaoloServizioClienti
SOCIAL CUSTOMER CARE
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UNICREDIT CHAMPIONShttp://www.facebook.com/UniCreditChampions
SOCIAL “RECREATION” CON UNICREDIT
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RENDIMAX, il conto deposito di Banca IFIS
http://www.facebook.com/conto.deposito.rendimax
PRIMO ESEMPIO DI COCREAZIONE DI PRODOTTO CON FACEBOOK
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BNL EDUCARE
http://www.facebook.com/BNL.EDUCARE
SOCIAL EDUCATION PER I CLIENTI BNL
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ING DIRECT
http://www.facebook.com/ING-DIRECT
SOCIAL ONLINE BANKING
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WEBANK
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Leonardo Bellini – Consulenza e servizi di
marketing digitale
Autore di Fare business con il Web –Lupetti
Editore
Ho curato l’edizione italiana di:
– Web In azienda – ETAS – Noièmeglio-ETAS
Blog: www.digitalmarketinglab.it
Website: www.dml.it
Grazie per l’attenzione:)