Snapchat 101 juni 2017
Transcript of Snapchat 101 juni 2017
![Page 1: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/1.jpg)
Snapchat 101
Alles wat je moet weten over Snapchat
![Page 2: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/2.jpg)
![Page 3: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/3.jpg)
(DEMO)
![Page 4: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/4.jpg)
Snapchat by the numbers
![Page 5: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/5.jpg)
![Page 6: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/6.jpg)
1,5 miljoen
N E D E R L A N D E R S D I E ` I N S T A G R A M D A G E L I J K S G E B R U I K E N
3,2 miljoen
N E D E R L A N D S E G E B R U I K E R S
![Page 7: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/7.jpg)
1,2 miljoen
N E D E R L A N D E R S D I E S N A P C H A T D A G E L I J K S G E B R U I K E N
2 miljoen
N E D E R L A N D S E G E B R U I K E R S
![Page 8: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/8.jpg)
Snapchat groeit maar niet hard genoeg
bron:TechCrunch
![Page 9: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/9.jpg)
De boosdoener? (aug 2016)
![Page 10: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/10.jpg)
200 miljoen
B R O N : F O R B E S
161 miljoen
D A G E L I J K S E G E B R U I K E R S
W E R E L D W I J D A P R I L 2 0 1 7
( I N S T A G R A M S T O R I E S )
![Page 11: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/11.jpg)
Stories stories stories
![Page 12: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/12.jpg)
Stories stories stories
![Page 13: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/13.jpg)
“"Just because Yahoo has a search box doesn't mean they're Google."
Spiegel, CEO, Snap inc.
![Page 14: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/14.jpg)
![Page 15: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/15.jpg)
Maar wat vinden die tieners dan?
![Page 16: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/16.jpg)
Stilstand is achteruitgang
![Page 17: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/17.jpg)
![Page 18: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/18.jpg)
sept2016
![Page 19: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/19.jpg)
Stilstand is achteruitgang
![Page 20: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/20.jpg)
Stilstand is achteruitgang
![Page 21: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/21.jpg)
Stilstand is achteruitgang
![Page 22: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/22.jpg)
Stilstand is achteruitgang
![Page 23: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/23.jpg)
Stilstand is achteruitgang
![Page 24: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/24.jpg)
Vooruitgang?
![Page 25: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/25.jpg)
🎥 focus op video 😱 informeel & rauw💯 100% organisch bereik (nog)🔼 Engagement is hoog👁 Aandacht = groot🗣 Bereik: opbouwen via andere kanalen 💬 “we count on editors and artists, not clicks and
shares, to dertermine what’s important”
Vorig jaar ...
![Page 26: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/26.jpg)
🎥 focus op video 😱 informeel & rauw💯 100% organisch bereik 🔼 Engagement is hoog👁 Aandacht = groot🗣 Bereik: opbouwen via andere kanalen 💬 “we count on editors and artists, not clicks and
shares, to dertermine what’s important”
*nu*
![Page 27: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/27.jpg)
🤔 (nog) Geen targeting) (nog) Niet in Nederland beschikbaar💘 Discover is beperkt, live is groter 💰 Prijzig🖥 Geen verkeer naar site (wel direct response ads)😡 Geen API
Vorig jaar: Advertising
![Page 28: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/28.jpg)
🤔 Betere targeting) ECHT BIJNA on demand geofilters💘 Discover is beperkt, live is groter 💰 Prijzig🖥Wel verkeer naar site: met direct response
ads & snapcodes😡 Geen API📈 Betere rapportages & tools voor
adverteerders
*nu*
![Page 29: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/29.jpg)
• Je kunt maar op 1 device inloggen 📱❌📱• Berichten verdwijnen, tenzij je ze bewaart 📩• Je ziet maar 9 berichten in je scherm 📱• Geen overzicht ✉✉✉✉✉😤• Video-snaps kun je niet bewaren 🎥• Je kunt alleen screenshots maken 📲• Creativiteit, afstemming en snelheid zijn key🔑
Vorig jaar: webcare
![Page 30: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/30.jpg)
• Je kunt maar op 1 device inloggen 📱❌📱• Berichten verdwijnen, tenzij je ze bewaart 📩• Je ziet maar 9 berichten in je scherm 📱• Geen overzicht ✉✉✉✉✉😤• Video-snaps kun je niet bewaren 🎥• Je kunt alleen screenshots maken 📲• Creativiteit, afstemming en snelheid zijn key🔑
*nu*
![Page 31: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/31.jpg)
Waar gaat het heen?
![Page 32: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/32.jpg)
200 miljoen
B R O N : F O R B E S
161 miljoen
D A G E L I J K S E G E B R U I K E R S
W E R E L D W I J D A P R I L 2 0 1 7
( I N S T A G R A M S T O R I E S )
![Page 33: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/33.jpg)
![Page 34: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/34.jpg)
aug2016
![Page 35: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/35.jpg)
dec2016
![Page 36: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/36.jpg)
juni2017
![Page 37: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/37.jpg)
Stilstand is achteruitgang
![Page 38: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/38.jpg)
april2017
Local search – zoeken op lokale content
![Page 39: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/39.jpg)
Snapchat search
![Page 40: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/40.jpg)
• Heb je een jonge doelgroep (10-20)? • Draait je merk om actie, sport, reizen,
entertainment of outdoor? • Werk je met grote evenementen/locaties gericht op
jongeren? • Draait je merk om retail of horeca met meerdere
vestigingen?
Investeren in Snapchat?
![Page 41: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/41.jpg)
in dat geval:
![Page 42: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/42.jpg)
![Page 43: Snapchat 101 juni 2017](https://reader031.fdocument.pub/reader031/viewer/2022021500/5a6536597f8b9a587a8b478d/html5/thumbnails/43.jpg)