Smriti Presentation
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Transcript of Smriti Presentation
8/4/2019 Smriti Presentation
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OBJECTIVES OF THE STUDY
To study the selection process , criteria of channel partners
and to find channel partner should be informed about the
scheme which is launched in the market for sale.
To study the information given to the channel partners
about the payouts credited to their account.
To study Channel partners need for motivation andcounseling by the company so that they can increase their
sale as per targets given.
To study the Problems of the channel partners and their
resolution within the stipulated time so that they are able tocater to the customers.
To study the problem of Network coverage in some areas
and how it is resolved to help the channel partners to sell the
products of the company.
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RESEARCH METHODOLOGY
RESEARCH DESIGN
The research design for this work is descriptive in nature andwas meant to provide the basic information required to meet
research objectives. The research techniques used in the
report are both quantitative and qualitative.
SAMPLING DESIGN
There are 36 partners in both prepaid and postpaid business in
Lucknow . A systematic sampling was used to select the
sample from the available population.
Sample Size : 30 profit making channel partners were coveredout of 36 were which works out to 83.33% of channel partners
of prepaid and postpaid.
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SOURCES AND TYPES OF DATA
Both primary and secondary source of data were collected andboth data were used for research work .
Channel partners were selected as a qualitative sample of
source of data and 30 sample sizes were taken as quantitativedata.
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PRIMARY SOURCE OF DATA : QUESTIONNAIRE
SECONDARY SOURCE OF DATA
Channel partners manual ReportsWebsites and internet
METHODS OF DATA ANALYSIS
For the purpose of data analysis a questionnaire was developed to
collect the information from the channel partners of postpaid and
prepaid . Liker – type of scale items on a five point scale and open
ended as well as closed questions were employed on the survey toknow and measure about the period of the association channel partners
with the company.
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Findings
1. Firstly ,the channel partners should be aware of and get the
information of the schemes which are launched in the market for sale.
2. There is a need of information given to the channel partners about
the payouts credited to their account.
3. Channel partners need motivation and counseling by the company sothat they can increase their sale as per targets given.
4. Problems of the channel partners should be resolved in the expected
time so that they are able to cater to the customers more efficiently.
5. Network coverage is a huge problem in some areas to the channel
partners and should be resolved to help the channel partners to sell the
products of the company.
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LIMITATIONSLIMITATIONS
•Difficulty in collection of data as had to wait for the channel partners
when they were not I their store.•Getting accurate responses from the respondants due to their inherent
problems was difficult. They were partial , and refused to corporate
because of their being busy and something arrogant while answering
their payouts
•While taking interview of channel partners telephonically sometimesthey were directly refusing to fill the questionnaire .•Respondent were hesitant and reluctant to reveal the entire information
as though they were revealing truth may lower their self – esteem and
may harm their relationship with the company.•Researcher ‘s owm limited capabilities like personal baises,
interpretation error or limited knowledge to understand the respondent
s’ viewpoints also one of the major limitation of the projects.
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Recommendations
• The suggestions provided by the channel partners should betaken into consideration by the planning committee for the better
functioning and growth of the organization as a whole.
There should be continuous training and development of the
channel partners so that they may stay well versed with thechanging marketing conditions and companies policy
toward the channel partners.
This will help in providing greater transparency to the
relationship between channel partners and the company
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CONCLUSION
Reliance Communications is India’s foremost and truly
integrated telecommunications service provider. The
Company, with a customer base of over 79 million including
over 2 million individual overseas retail customers, ranks
among the Top 10 Telecom companies in the world by
number of customers in a single country.
Based on the questionnaire of channel partners on their
satisfaction, the result obtained was that channel partners are
overall satisfied with the payouts given by the company butdon’t yet see many benefits by it. There is not much
communication gap between channel partners and the
company. They get their payouts mostly after 20 days, this
leads to lower the sale of prepaid and postpaid connections.
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