SMM 2011-1 K-Pop - SNSD
-
Upload
yongjoo-lee -
Category
Education
-
view
1.289 -
download
3
description
Transcript of SMM 2011-1 K-Pop - SNSD
![Page 1: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/1.jpg)
SMM 2011 K-Pop 1
이용주 , 신재환 , 박찬양 , 오승연 , 표철민
![Page 2: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/2.jpg)
Unequal News for Global Fans
Just Push : No Spreading, No Viral effect
No Comment : Mysticism Marketing?
Abusive Postings are Raging
Being a K-Fan : Undergo Tough Standards
Facebook : Decentralized pages
Unauthorized Contents
Isolated K-Fan, No Feedback
Problems
![Page 3: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/3.jpg)
Official page & Fan Cafe
http://girlsgeneration.smtown.com/www.girs-generation.jp/gg/category/news
http://cafe.naver.com/tmfql8967.cafe
![Page 4: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/4.jpg)
![Page 5: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/5.jpg)
Unequal News for Global Fans
![Page 6: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/6.jpg)
Just Push : No Spreading, No Viral ef-fect
![Page 7: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/7.jpg)
Just Push : No Spreading, No Viral ef-
fect
![Page 8: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/8.jpg)
Just Push : No Spreading, No Viral ef-
fect
Translated by Google
![Page 9: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/9.jpg)
since 2009. 1
No Comment : Mysticism Marketing?
![Page 10: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/10.jpg)
Abusive Postingsare Raging
![Page 11: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/11.jpg)
Being a Fan :Undergo Tough Standards
![Page 12: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/12.jpg)
Facebook Page
http://www.facebook.com/SoNyuhShiDae.iSNSDhttp://www.facebook.com/SoNyuhShiDae.Unlimited
![Page 13: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/13.jpg)
Decentralized
pages
![Page 14: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/14.jpg)
Unautho-
rized Con-
tents
![Page 15: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/15.jpg)
Isolated
K-Fan
![Page 16: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/16.jpg)
No Feedback(Happy birthday Yoona!)
![Page 17: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/17.jpg)
Unequal News for Global Fans
Just Push : No Spreading, No Viral effect
No Comment : mysticism marketing?
Abusive Postings are Raging
Being a K-Fan : Undergo Tough Standards
Facebook : Decentralized pages
Unauthorized Contents
Isolated K-Fan, No Feedback
Problems
![Page 18: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/18.jpg)
Equal News for Global Fans
Spreading Event with Viral Effect
Megaphone for Girl’s generation
No More Abusive Postings
Free Admission & Information
Facebook : Centralized pages
Authorized Contents
Networked K-Fan, Feedback
Directions
![Page 19: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/19.jpg)
So, We Will Use
![Page 20: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/20.jpg)
![Page 21: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/21.jpg)
Fan’s page 를 Official Page 로 구축So Nyuh Shi Dae (SNSD) 와 협력
270,000
379,966
01/16 03/17 05/23
![Page 22: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/22.jpg)
Real Page
![Page 23: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/23.jpg)
Equal News for Global Fans5 억명 이상의 가입자 , 모든 게시물에 한국어 / 영어 병용
Fake Page
![Page 24: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/24.jpg)
Spreading Event with Viral EffectEvent tab 을 통한 소녀시대의 스케쥴 공유 , 초대
Fake Page
![Page 25: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/25.jpg)
Spreading Event with Viral Effect좋아요 , 댓글 , 공유하기를 통한 입소문 효과
Fake Page
![Page 26: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/26.jpg)
Megaphone for Girl’s generation
Page 담벼락 , 앨범에 멤버들이 직접 메시지 게시Resonance Point 가 있는 이야깃거리 발굴메시지 내용 , 톤 ( 말투 ) 에 일관성 유지
![Page 27: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/27.jpg)
Fake Page
![Page 28: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/28.jpg)
No More Abusive Postings댓글 시 해당 사용자의 Facebook Profile 연결 가능
![Page 29: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/29.jpg)
Free Admission & Information‘ 좋아요’ 클릭만으로 뉴스 수신 , 이벤트 초대 시작됨
![Page 30: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/30.jpg)
경쟁사 분석 – 2NE1
http://www.facebook.com/2NE1
![Page 31: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/31.jpg)
2NE1 Facebook Page 개요http://www.facebook.com/2NE1
400,000
1,077,82
2
11/30 02/28 05/23
![Page 32: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/32.jpg)
신곡 프로모션
팬 대상 이벤트
![Page 33: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/33.jpg)
![Page 34: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/34.jpg)
![Page 35: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/35.jpg)
![Page 36: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/36.jpg)
![Page 37: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/37.jpg)
![Page 38: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/38.jpg)
![Page 39: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/39.jpg)
![Page 40: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/40.jpg)
팬이 직접 참여하는 이벤트Naver 와 연계 마케팅 , 콘텐츠 제작App 을 통한 즐길거리 제공기업과의 Collaboration
경쟁사로부터의 교훈
프로모션 , 입소문 , 구매로 이어지는Non-stop Process
![Page 41: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/41.jpg)
Market segmentation – Step 1
![Page 42: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/42.jpg)
Market segmentation – Step 2
- 2,000 명
![Page 43: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/43.jpg)
- 10,000 명
Market segmentation – Step 3
![Page 44: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/44.jpg)
Event – Dance Clip좋아요 + 댓글로 평가 , 소녀시대 콘서트 협연
NYU Girls
Boys' Genera-tion
GeeGee
PRSD
Fake Page
![Page 45: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/45.jpg)
App – Everysing본인 및 주변 친구들 담벼락에 본인의 노래영상 게시
Everysing
neo-moo-neo-moo meot-jyeonoo-ni noo-ni boo-syeo
Fake Page
![Page 46: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/46.jpg)
소녀생활
와의 연계 마케팅
![Page 47: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/47.jpg)
소녀들의 일상을 담은셀프사진과 함께소녀들의 고민 , 취미 ,
미용관리방법을 공유Reallity 적 요소 가미
소녀생활
![Page 48: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/48.jpg)
30 일간의 기적
와의 공익 켐페인
![Page 49: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/49.jpg)
소녀시대
? ?
?
? ?
?
? 기부품
30 일간의 기적
![Page 50: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/50.jpg)
Powered by
`Fake Page
![Page 51: SMM 2011-1 K-Pop - SNSD](https://reader033.fdocument.pub/reader033/viewer/2022060119/559082261a28ab86168b45fa/html5/thumbnails/51.jpg)
190240
1416040100
56700
153220
Our Final Target
15980
78940 146420