PowerPoint Presentation

( @oweera )Head of SME Network Marketing 10 SME Startup

SME Marketing 4.0

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iLearnBBA Business ComputerRangsit University

MBAKhonkaen University

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10 7 Catalog order B2S Supplier SME () SME SME KSME Care SME 9,000 SME SME

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iWork

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10 7 Catalog order B2S Supplier SME () SME SME KSME Care SME 9,000 SME SME

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NEC 3 KSME Care Biz Club CICT AEC ( SCG ) Startup Connection Matching YEC Startup Business YEC Team Building YEC

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@oweera

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FIVE FEST 5 5 5 Top 5

5 Self-Development...Entrepreneurship... Tech Startup... Creativity...Investment...

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Marketing

4PsTrade Mark / LogoBranding/Design4Cs web e-commercePositioning/CRMService ExcellenceSocial MediaGood GovernanceGreen MarketingCSV,CEMHeadIdentity

HeartImage

Human Spirit Integrity

4Ps Product / PricePlacePromotionAdvertisingPRPersonal selling Event Sale Promotion

: : :

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Head

Marketing

4PsTrade Mark / LogoBranding/Design

1Reach 80%Frequency>4ImpactCreative Own one word

Marketing 2 4PsProduct / PricePlacePromotionAdvertisingPRPersonal selling Event Sale Promotion4CsConsumer Wants and NeedsConsumers Cost to satisfyConvenience to buyCommunication that Connects

Happy Consumer centric

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Heart

Marketing

Positioning web e-commerceCRM Service Excellence

2Re cencyFrequencyMonetary

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(85% 25 92%) (69% 80% 25 ) (70% ) (58% ) 88% ) : 45% 77% 5 15

Human Spirit

Marketing

3CommunicationsMulti-Channels-> Omni ChannelsContent->Context MarketingCommunitiesSocial NetworkingCSV

CommerceRight time -> Real TimeLifetime ValueCEM Social MediaGood GovernanceGreen MarketingCSV,CEM

Consumer Human Search Like ment share

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() 4.0MarketingThailandSME1.02.03.04.0// ()

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Whats good for business is good for societyWhats good for society is good for business.

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10First S-CurveNew S-Curve

PUNSPACECoworking Chiang Mai

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7 Catalog sale Mail order Pricelist 20 MBA OfficeMate Project Catalog sale Innovation Catalog e-commerce 1700 COL 10000 COL 29

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2. : 32

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3. : Production 4000 24% Production 33

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4. : Head Office ( )

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8.9.10

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3. : Production 4000 24% Production 35

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Content Creator

Customer Engagement

Review Refer

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twitter

Review Refer

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Fun & Share no formal

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@oweera SME

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7 Catalog sale Mail order Pricelist 20 MBA OfficeMate Project Catalog sale Innovation Catalog e-commerce 1700 COL 10000 COL 50

() 4.0MarketingThailandSME1.02.03.04.0// ()

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Whats good for business is good for societyWhats good for society is good for business.

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SME Inbound MarketingMarketing AutomationOperation ManagementCRM Tool

Source https://goo.gl/8oUZrU

@oweera SME

Government

Community

Bank

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Content Creator

Customer Engagement

Review Refer

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Vision without Action is a dream.Vision Action Action without Vision is a routine.Action Vision

Vision Action

@oweera SME

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win win 73

Q&AOWeera Chearanipanit082-00-444-20FB.com/SMEnetworkthailandLine @oweera

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10 7 Catalog order B2S Supplier SME () SME SME KSME Care SME 9,000 SME SME

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