SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to...
Transcript of SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to...
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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
3rd Project Writing Camp: SME Instrument Phase 1
Build your Project Pitch
OdysseasSpyroglouKeyExpert,Η2020IPR,Legal&FinancialIssues
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Howtopreparesuccessfulpitch?
• AnHonestpitch
• Highlightthebenefits
• Shortanddecisive(Nomorethan10-12Slides)
• Onlyoneideaper slide
• DoyourHomework
• Shownumbersbehindyournumbers
• Tellastory. Pitchshouldsaysomethingaboutyou
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Don’tforgetthedata
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Whoarewe?
• Company
• Title,Names,
• Logo,Tagline
1.Introduction
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Whatistheproblemyouaresolving?
Whohasit?
• Problem&Opportunity
• Offersolidnumbersanddata
• Whyisitanopportunityforyou
2.Problem
Morethan1.000.000everydaysufferfrom… /facingproblemsintheirbusinessbecause… /…arenotproperly… /Weseeahugeopportunityinproviding… /selling… /addressingthe…
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Whoisyouridealcustomer?• Whatisthetotalmarketsize?
• Howdoyoupositionyourcompanywithinthemarket?
• Whatexactsegmentdoyoutarget?
3.Market
Therearemorethan3Bpotentialusers/customerof… /InEurope/MEast/Africa/Turkeythereare… /X%alreadyuseourapp/knowourproduct/areaccessiblethroughourcommunicationchannels(Why/How)
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Howareyousolvingtheproblem?Howcustomerswilluseyourproduct/service?• Technology,Businessidea,newservices.• FocusonthecustomerNOTtheproduct• Usevisuals
4.Solution
Ourproductwillbethefirstthatwillallowcustomersto… /Ouruserswillbeableto.../Thankstooursolutionconsumers… /Withafewclicksyouwillbeableto… /Evensmallbusinesseswillbeableto…
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Howdoyoumakemoney?
Whatdoyoucharge?Whopaysit?
• PresentyourBusinessModel(B2B,B2C,?)
• Offerdataanddetails(asmuchaspossible)
5.RevenueorBusinessModel
WearebasedonaX2Xmodel… /Wefocusonconsumersthat… /Wetargetbusinessesbasedonamonthlysubscriptionmodel…/Wefacilitatesalesandwekeepa%foreverysale…
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Whoelseisoutthere?(useVisuals)• Competitorsinthesamespace
• Alternativesolutions
• Describeyourstrengths
• What’syourpricingstrategyagainstothers
6.Competition
OurmajorcompetitorisXXXwhocontrols%ofthemarket/Competitioncomesnotfromanothercompanybutfromexistingsolutionthatiswidelyusedbutoutdated… /Wepositionourproductinthepremiumend..
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Whereareyoutoday?
• Doyouhaveaprototype?
• Whatisyourtimeline?
• Haveyousecuredinvestmentsfornextsteps?
7.CurrentStatus
Wehavedevelopedaprototypeusedby… /Wehavevalidatedoursolutioninasmallpilotof… /Weintenttocompletethenewversionin… /Weplantolaunchthenewservicesby… /WehavesecuredXX€ofinvestmentfromBusinessAngelsinaseedround..
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Howareyougoingtoattractcustomers?
• Doyouhaveasalesplan?
• What’syourmarketingstrategy?
• Howareyougoingtokeepyourcustomers?
Wewillapproachourcustomersthroughonlineadvertisements… /Wehavealreadyestablishedsaleschannels… /wewillofferincentivestogainmorecustomers… /Wehavecreatedaloyaltyprogramtokeepourusers… /Wehavedevelopedafeedbackprocesstoincorporateimprovementchanges…
8.MarketStrategy
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Showmethemoney!• Doyouhavesalesforecasts?
• Profit&Lossprojections?
• Limittochartsandeasilydigestibledata
• GiveyourassumptionsPresentunderstandablegraphsandnumbersthatcanconvincethereviewersorinvestors.Bepreparedtopresentanddiscussinfurtherdetailsyourdataandelaborateondifferentscenaria.
9.Financials
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Whoareyou?• Presentyourteam.
• Keyplayers,advisors.
• Highlighttheirsuccessesandachievements
Showsomephotos,background,keyachievements.Makesureyouhaveallthepeopleyouneed.Ifyoudon’tdescribewhatyoumiss.
10.Team
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• Donotforgetyouhaveonly6minutes
• Simply,short,easy!
• Usemeaningfulandrelatedimages
• Besmiley.
• TellthemaStory
Rememberafewtips:
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• ‘PitchmelikeI’myourbestfriend’
• Directlygivethemwhattheylookfor
• Keepthemawakeandengaged
• Presentinasmuchasinteractive
• Focusonwhattheyarelookingfor
Andlastbutnotleast.
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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
Contact:
Turkey in Horizon 2020 ProjectTel: +90 312 219 69 80
http://www.turkeyinh2020.eu/
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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
Thankyou!
Teşekkür ederim!