Smartwater Campaign Book (2013)

7/22/2019 Smartwater Campaign Book (2013)

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[mlrtTltnrAlurl Olnrtskhe [hlmer AnnJlffenaan _lecnf AlurnfTnonr Uggbe Ulfd


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; Nxnkutevn [ummlry: [etultegf Lflayses: Krnltevn [trltndy4 Mnjel Gobnktevn [trltndens?? Mnjel Eftndrltegf gr [yfnrdy Palf?9 Mnjel Iagwkhlrt?8 _ninrnfkns;?Lppnfjex

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[mlrtwltnr hls onnf hyjrltefd lfj rnpanfeshefd nfnrdy sefkn ets krnltegf ef thn mej-fefntens. [mlrtwl-tnr hls jestefdueshnj etsnai irgm fgt gfay gthnr wltnr ogttan-orlfjs, out lasg spgrts jrefcs weth ets efkgrpg-rltegf gi nanktrgaytns, ls wnaa ls empanmnftltegf gi l vlpgr jesteaaltegf prgknss. [mlrtwltnr lttrlkts


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Kgmplfy & Orlfj OlkcdrgufjZhn [mlrtwltnr orlfj wls ierst krnltnj jurefd


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Kgmpntetevn Lflayses

Zhn kgmpntetevn mlrcnt igr pureienj, auxury wltnr hls efkrnlsnj thrgudh thn ynlrs weth l wejnvlrenty gi fnw orlfjs pgppefd up. Gthnr auxury wltnr orlfjs efkaujn Nvelf, Iebe, lfj Ygss. [gmn la-tnrfltevns tg kgfsumn efkaujn ialvgrnj nfnrdy jrefcs, sukh ls Dltgrljn gr Pgwnrljn. Nlkh gi thnsnprgjukts kgftlef mefnrlas lfj nanktrgaytns thlt mlcn thnm stlfj gut irgm rndualr ogttanj sprefd wltnr.Zhn kgmpntetgrs ef thes mlrcnt lrn laa prntty semealr whekh mlcns et jeiiekuat igr [mlrtwltnr tg jeiinrnfte-ltn etsnai irgm thn gthnr ogttanj auxury mefnrla wltnrs.

Nvelf

Mlrcnt [hlrn2 0.;% (MleaGfaefn, ?0


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Dltgrljn

Mlrcnt [hlrn2 40%[lans2 $;.; oeaaegf (Igrons.kgm, ?0


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Kgmmufekltegf Gobnktevns

Zhn mlef gobnktevn gi thes klmpledf es tgefkrnlsn orlfj lwlrnfnss ef kgfsumnrsldnj


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0, out weaa efkrnlsn tg 90 ef Bufn. Buay weaa on gur hedhnst rnlkh gi 40. Ilaaefd olkc jgwf tg lrnlkh gi >0 ef Ludust weaa mlrc thn iefla mgfths gi gur klmpledf. Tn weaa igkus gf jlytemn lfj nvnfefdrljeg premlreay. Ljjetegflaay, dnfnrla eftnrnst mldlzefns weaa inlturn preft ljvnrtesnmnfts, weth Buay nvnfuteaezefd sgmn mnfs lfj wgmnfs mldlzefn palknmnft. Zhn eftnrfnt weaa on usnj igr thn jurltegf gi thnklmpledf. Ef grjnr tg efkrnlsn rnlkh lfj irnqunfky, wn weaa igkus mlefay gf rljeg D_Ps, weth lf lvnr-ldn gi D_Ps ontwnnf thnm. Hgwnvnr, wn weaa lasg rnay hnlveay gf dnfnrla eftnrnst mldlzefns(lvnrldn gi ?>0 D_Ps) lfj eftnrfnt spgfsgrsheps (lvnrldn gi 0 D_Ps).

Zhes mnjel mex weaa on niinktevn onklusn et lppnlas tg mgst gi thn tlrdnt lujenfkn. Zhn tlrdnt es

nxpgsnj tg thnsn igrms gi mnjel jleay, lfj thner jlytemn rgutefn usulaay tlcns palkn lrgufj thn temn pn-regjs wn igkusnj gf.


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?0

[khnjuaefd lfj Zemefd

Gobnktevn2

Gur [mlrtwltnr klmpledf weaa ondef ef Fg-

vnmonr ?00 lfj wn weaa lkhenvnthes oy ljvnrtesefd vel mgrfefd/jlytemn/nvnfefd rljeg, dnf-

nrla eftnrnst mldlzefns lfj eftnrfntspgfsgrsheps. Ef Inorulry gur rnlkhweaa on >0 ldlef, lfj wn weaa lkhenvnthes oy ljvnrtesefd ef thn slmn mlffnrls Fgvnmonr. Litnr ornlcefd igrMlrkh lfj Lprea, wn weaa hlvn l rnlkhgi >0 ef Mly, whekh wn weaa ljvnrtesnusefd thn slmn khlffnas ls prnvegusmgfths nxknpt agwnr ufets gi nlkh mn-jeum. Ef Bufn wn snn l saedht efkrnlsn

ef rnlkh lt 90 lfj wn weaa lasg saedhtayefkrnlsn gur shlrns ef nlkh gi thn prn-vegusay aestnj mnjeums. Ef Buay gurrnlkh efkrnlsns l aettan oet mgrn tg 40lfj wn weaa ljj ljvnrtesefd ef thn mn-jeum gi mnf lfj wgmnfs mldlzefnsef kgmoefltegf weth thn slmn mnjeumsls prnvegus mgfths. Ef Ludust, thn

alst mgfth gi gur klmpledf, wn snn lsaedht jnkaefn ef rnlkh ldlef lt >0 lfj

jurefd thes mgfth thnrn weaa on l saedht jnkrnlsn ef laa mnje-um. Zhrgudhgut laa mgfths gi thn klmpledf thn irnqunfkyweaa on ;.


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Oujdnt

Gur klmpledf weaa uteaezn l oujdnt gi $8 meaaegf. Olsnj gf plst klmpledfs, thn oujdnt wlsmukh smlaanr, sg wn jnkejnj tg rlesn et ef grjnr tg lkkgmpaesh mgrn ef gur prgmgtegfs. Zhn oujdntwls jevejnj ls igaagws2

_ljeg lkhenvns l hedh rnlkh lfj irnqunfky, lfj es lasg anss nxpnfsevn thlf thn gthnr mnjeums,

mlcefd et lf niinktevn wly tg prgmgtn. Mgst gi gur spnfjefd, hgwnvnr, weaa on jun tg eftnrfnt lfj

preft prgmgtegfs. [pnkeieklaay rndlrjefd eftnrfnt, usefd thes mnjeum es thn mgst pgwnriua onklusn gi

thn lujenfkns kgfsumptegf gi efigrmltegf. Ef thes jedetla ldn, eftnrfnt spgfsgrsheps lrn thn mgstniiekenft lfj lttnftegf-drlooefd.

Mnjeum Fltegfla_ljeg $00Zgtla $4,4>


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[lans Prgmgtegf #0,000)

Gobnktevn2

Zg nstloaesh l rnaltegfshep weth thn [mlrtwltnr kgfsum-nrs, prnsnftefd [mlrtwltnr ls l iuf, rnaltloan orlfj thltklrns logut thn kgfsumnr lfj hes/hnr aein/aeinstyan.

[trltndy2

[mlrtwltnr weaa alufkh Nanktrgaytn Ugur Aein, l sgkela mnjel

klmpledf gf Efstldrlm weth thn hlshtld #Nanktrgayin. Kgf-

tnstlfts pgst pekturns gi thner [mlrtwltnr laa gvnr thn wgraj,

ef eftnrnstefd palkns, lfythefd thlt kltkhns sgmngfns nyn

weth thn hlshtld #Nanktrgayin. Teth thes eftnrlktevn ; mgfth-

agfd prgmgtegf, thn ievn weffnrs whg krnltn thn mgst ouzz

wef lf laa-nxpnfsn-plej trep, lt thner temn gi khgekn ef Ludust,

tg thn auxury agkltegf gi Ogrl Ogrl tg dnt rn-nfnrdeznj igr

ievn jlys lfj igur fedhts. Zhes prgmgtegf ondefs ef Lprea lfjnfjs ef Bufn. [mlrtwltnr weaa lffgufkn thn weffnrs oy nlray

Buay sg thn weffnrs hlvn temn tg prnplrn igr thn trep! L dunst

weaa on laagwnj igr nlkh weffnr gf thn trep, spnfjefd Irejly

thrgudh Zunsjly rnbuvnfltefd thner ogjens. Jurefd thner stly,

nlkh weffnr weaa on devnf $;,000 tg spnfj hgwnvnr thny aecn

ef Ogrl Ogrl. Nlkh weffnr lasg rnknevns ievn [mlrtwltnr

klsns nlkh tg tlcn hgmn weth thnm. Oy nfdldefd kgfsum-nrs, thes fgf-trljetegfla prgmgtegfla strltndy mlcns thnm

inna aecn thny lrn l plrt gi thn [mlrtwltnr orlfj.

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[lans Prgmgtegf #?2 Ugur Tgrcgut [pgfsgrnj oy [mlrtwltnr (:00,000)

Gobnktevn2Zg efkrnlsn thn pgtnftela kgfsumptegf gi

[mlrtwltnr oy palkefd thn orlfj ef dyms

lkrgss thn fltegf, lssgkeltefd et weth aevefd l

hnlathy aeinstyan, nfkgurldefd kgfsumnrs tg

kgftefun pushefd et tg thn aemet.

[trltndy2[mlrtwltnr weaa spgfsgr l jly lt vlregus agkla dymslkrgss thn ^[ ef tlrdnt [tltns (Lrezgfl, Iagrejl, Eaaefges,Mlsslkhusntts, Fnw Mnxekg, Gheg, Pnffsyavlfel, lfj^tlh). Zhes prgmgtegf weaa tlcn palkn irgm Fgvnmonrthrgudh Blfulry gf vlregus jlys ef nlkh dym tg nmphl-sezn thn empgrtlfkn gi hyjrltegf nvnf jurefd thn weftnr

mgfths. Olffnrs weaa on palknj laa lkrgss thn dym prg-mgtefd [mlrtwltnr, lfj thnrn weaa on devnlwlys gi[mlrtwltnr tgwnas, irnn smlaa-seznj ogttan slmpans, lfjl kgupgf igr hlai gii thn ierst purkhlsn gi [mlrtwltnrklsns. Zhnsn weaa on lvlealoan tg lfygfn whg hls l dym

mnmonrshep lt thn dyms spgfsgrnj.Zhes fgf-trljetegfla prgmgtegf weaa pg-setegf [mlrtwltnr ls l ietfnss jrefc,mlcefd l alstefd emprnssegf ls thn ierstkhgekn igr laa ietfnss bufcens lfj hnlathkgfskegus kgfsumnrs.

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[lans Prgmgtegf #;2 [mlrtwltnr Kgagr _uf ($;C. Zhn[mlrtwltnr agdg weaa on gf laa mnrkhlfjesn, efkaujefdthn kups. Ljjetegflaay, [mlrtwltnr olffnrs weaa onpalknj laa gvnr thn nvnft, weth l thnmn gi oaun lfjwhetn jnkgrltefd thn lrnl. Zhes fgf-trljetegfla prgmg-

tegf pgsetegfs [mlrtwltnr ls l iuf, kgmmufety-kgfskegus orlfj. Zhn ilmeay ltmgsphnrn mlcns etmgrn rnaltloan lfjlpprglkhloan igr kgfsumnrs, klusefd thnm tg aggc tg

[mlrtwltnr tg sltesiy thner therst fnnjs.

?:


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Zlrdnt Jnmg2 Laa Ljuats ldns 0

$(000) :;.0 :;


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Eftnrfnt-[pgfsgrshep ?0 ;0 ;0 ?0 ?0 D_P[2 0

$(000) :4;.0 405.> 405.> :4;.0 :4;.0 KG[Z2 ;>:4.>

Fltegfla Gfay Lrnl

D_P[


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Orlfj khlffna. (?00>, 04 >). _ntrenvnj irgmhttp2//www.orlfjkhlffna.kgm/inlturnsWwnowltkh.lsp7wwWej=


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Dalknlu smlrtwltnr ilq. (f.j.). _ntrenvnj irgm http2//www.jrefcsmlrtwltnr.kgm/ilq/

Dagola Jernkt Efvnstmnft [gautegf (?005). _ntrenvnjirgm http2//www.dje-sgautegfs.kgm/lflayses/usWstltns.htm

Hgwlrj, Z. (?004, Gktgonr ;


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Jedetla Mlrcntefd [trltndy - Pgwnrljn. (?> Mlrkh ?0


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Zloan


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Zloan ?2 Jnmgdrlpheks (dnfjnr, ldn, njukltegf) olsnj gf YetlmefTltnr [emmgfs Jltl (?0

Tnedhtnj(000) % >>..8%


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[lmpan:,0;; ?,>;9 ?,??4 *;8

Tnedhtnj(000);?,?;; ?0,504


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Zloan ;2 _ndegfla Kgfsumptegf olsnj gf YetlmefTltnr [emmgfs

Zgtla

DALKNL^

YEZLMEFTLZN_

[lmpan ?:,:9; ?04

Tnedhtnj(000) ??;,49> ?,0>?

Zgtla Ynrkla%


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[lmpan ;;5


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Zloan :2 Mnjel Mex igr [mlrtwltnr irgm Lj [pnfjnr

ZGZLA JGA[(000)

MLD JGA[ (000) EFZ JE[PALU(000)

AGKLA MLDJGA[ (000)

G^ZJGG_ JGA[(000)

[mlrtwltnr >;450.> ?00. ?00.


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Mlrcntefd Ilktgrs Zhlt Liinkt Irnqunfky +.9Nstloaeshnj orlfjs -0.? -0.< +0.< +0.? Fnw orlfjsHedh mlrcnt shlrn -0.? -0.< +0.< +0.? Agw mlrcnt shlrnJgmeflft orlfj ef mct. -0.? -0.< +0.< +0.? [mlaanr, anss cfgwf orlfjHedh orlfj agylaty -0.? -0.

Smartwater Campaign Book (2013)

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