Small Business Loans Made Easy - Pressman PR · Kolkata, Mumbai, Delhi, Bangalore, Chennai,...

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com An ISO 9001:2015 Company Pressman PR Case Study: 2018 Client: NeoGrowth Credit Pvt. Ltd. Small Business Loans Made Easy NeoGrowth is a pioneer in lending based on the underwriting of digital payments data. The Company’s proprietary technology platform offers unsecured loans to merchants who accept card or other digital payments from customers. Flexible repayment is a hallmark of NeoGrowth’s business, offering customers small daily auto-repayment from card-based sales. NeoGrowth’s business strategy has a positive social impact on the financial lives of small and medium business merchants, more than 50% of whom are creditworthy but unable to access loans based on traditional methods. The company is backed by several leading venture capital funds. NeoGrowth did not receive significant media attention inspite of being a startup with impressive growth. The Company appointed Pressman PR for a period of six months. Pressman PR organized several interviews of their spokespeople with top-tier media and distributed half a dozen press releases during this period. The topics covered included the Company’s collaboration with ‘paisa bazaar’; the appointment of a new CEO; the company’s rating upgrade and its fund raising successes. Pressman PR delivered outstanding coverage including a large feature in Business India and Business World, the two leading business magazines and prominent coverage in top-tier media like Times of India, Financial Express, Hindu Business Line, Business Standard, India Today (online) and several major news portals. We were able to secure editorial coverage in 15 print titles covering nearly 50 editions and 58 online portals.

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Transcript of Small Business Loans Made Easy - Pressman PR · Kolkata, Mumbai, Delhi, Bangalore, Chennai,...

Page 1: Small Business Loans Made Easy - Pressman PR · Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna An ISO 9001:2015 Company. Pressman PR Case Study: 2018 Client:

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020

Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com

An ISO 9001:2015 Company

Pressman PR Case Study: 2018 Client: NeoGrowth Credit Pvt. Ltd.

Small Business Loans Made Easy NeoGrowth is a pioneer in lending based on the underwriting of digital payments data. The Company’s proprietary technology platform offers unsecured loans to merchants who accept card or other digital payments from customers. Flexible repayment is a hallmark of NeoGrowth’s business, offering customers small daily auto-repayment from card-based sales.

NeoGrowth’s business strategy has a positive social impact on the financial lives of small and medium business merchants, more than 50% of whom are creditworthy but unable to access loans based on traditional methods. The company is backed by several leading venture capital funds.

NeoGrowth did not receive significant media attention inspite of being a startup with impressive growth. The Company appointed Pressman PR for a period of six months.

Pressman PR organized several interviews of their spokespeople with top-tier media and distributed half a dozen press releases during this period. The topics covered included the Company’s collaboration with ‘paisa bazaar’; the appointment of a new CEO; the company’s rating upgrade and its fund raising successes.

Pressman PR delivered outstanding coverage including a large feature in Business India and Business World, the two leading business magazines and prominent coverage in top-tier media like Times of India, Financial Express, Hindu Business Line, Business Standard, India Today (online) and several major news portals. We were able to secure editorial coverage in 15 print titles covering nearly 50 editions and 58 online portals.

http://www.pressmanpr.com/