Facebook for Small Businesses

Downtown Partnership Livingston County

Why is Facebook important?

● Connect quickly to customers● Respond to personal messages & inquiries● People can “see” your business before they go there● Boosting posts can show off specials● More than 1 billion users are on Facebook

○ It’s the new business website

Brand Your Facebook Page

● Profile picture should be logo○ Picture of storefront ○ Edit the thumbnail

● Cover photo more changeable○ Use color scheme similar to logo○ Consistent fonts○ Hashtag repetition

● Post consistently● Use Canva.com

Design Cover Photos

Add in photos, elements, text, and backgrounds● Upload downloaded photos from Google● Explore fonts● Don’t pay for anything

Golden Post

● The perfect Facebook post● One picture that is clear, straightforward● Two to three lines of text about/related to the picture● Two hashtags

○ One general○ One specific

● Best time to post○ Weekdays 1-4PM and 7-7:30PM○ Before and after 8AM/PM

Boosting Posts

What is it? When you put money behind a post to reach more people

When should you boost? Important events - New specials - Interesting Facts - Holidays

How much? Between $5 and $20 depending on content

Why should you boost? Every little bit helps when reaching customers, it’s going to reach people who will be interested

Find Your Audience

Budget Yourself

Track Your Success

Find New “Likes”

● Boosted posts will reach new people on Facebook● When they like a post, get them to like your page● Draw in more viewers as you boost● The more likes on the page, the more people engaged

Livingston County DevelopmentDowntown Partnership585-243-7124

Molly DowneyMain Street Managermainst.manager@gmail.com

Louise WadsworthDowntown Coordinatorwadsworth@livingstoncountydevelopment.com

Questions?