Small Business and Social Media presentation at Rockville Womens Business Center
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Transcript of Small Business and Social Media presentation at Rockville Womens Business Center
©2011 Network Solutions, LLC
Social Media 101Presented by Shashi Bellamkonda
1/20/2011
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 2
Top Goal
Your Objective:People to like your
business
Goals:Build awarenessCreate identityEnhance ImageInform publicAccuracy during crisis
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 3
Fast changing User generated Adoption and time exponential 2 billion videos a day on YouTube Confusion for companies between
engagement and marketing
Social Media Ever Evolving Marketplace
”
“Social media is that which allows anybody to communicate with everybody.
Jim Sterne,Web metrics guru & Author of Social Media Metrics
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 4
What Users are Doing ?
•3 out of 4 Americans use social networks
•Visiting social networks is the 4th most popular activity on the internet
•Internet users spent over 5.5 hours a week visiting social networks
What Marketers Say?
•The number-one benefit of social media marketing is gaining the all-important eyeball
•More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing
•At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn
Social Media Audience & Conversations are Increasing
Source: http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgghttp://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdfhttp://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 5
http://www.emarketer.com/Article.aspx?R=1007863
Emarketer: Social Media is Trustworthy
This week: Women trust "familiar" bloggers more than store Web sites @BlogHer survey blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 6
New Opportunities to build community
(events)
Communication in a Web 2.0 World
2 way communicatio
n
New channels
Share and spread content more visibilityPersonality
and human face
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 7
Social Tools
Listening tools
Content tools
Connection tools
Advertising tools
Measuring Tools
7
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 8
Listening Tools
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 9
Content tools
Blogs
Photos
Videos
Podcasts
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 10
Connection Tools
10
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 11
Advertising Tools
11
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 12
Measuring Tools
Social GraphGoogle AnalyticsFacebook InsightsVisits to WebsiteSearch
12
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 13
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Google Alerts as Business Intelligence
• Get alerted to conversations about your product
•Trends and competition
•Tip: Use Google alerts to get content ideas
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 14
Before They Believe You They Will Google You
Update and activate any search results for your name in the top 20 results
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 15
Anatomy of Web 2.0 Content 1
Share your content on other social networks
RSS: Get content in your RSS reader
Tags & Categories: Classify your content
Content other readers liked
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 16
Anatomy of Web 2.0 Content 2
Related posts to the current post
Networks where this post been shared
Comments from readers
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 17
1. Monitor for brand terms on blogs and social networks
2. Reads or comments on blogs
3. Use a smart phone for mobile
4. Get active on at least 3 social networks
5. Launch a personal/corporate blog
6. Create a social media release
7. Train employees & create social media guidelines
8. Create multi-media content video/podcast
9. Attend a grassroots local tweet up
10. Measure your results
Social Media Check List
©2011 Network Solutions, LLC
Rockville WBC Workshop: Social Media Marketing 18
Questions
Managing Editor:http://networksolutions.com/bloghttp://networksolutions.com/smallbusiness/http://WomenGrowBusiness.com
Personal Blogs:Technology & Social Media: http://www.shashi.nameDigital Thoughts: http://readythoughts.comRestaurant Reviews: http://www.carryoncurry.comDC public interest : http://washtrax.usInteresting PR : http://prelease.blogspot.com/
Shashi Bellamkonda
Follow On Twitter: @shashib