Skillicious concept note
-
Upload
skillhippo -
Category
Business
-
view
195 -
download
6
description
Transcript of Skillicious concept note
Creating exquisite social experiences through culinary and mixology lessons
• The establishment hosts a group of people who engage, interact and learn from
their favourite chefs & mixologists
• Pre determined and well marketed module.
• There is no ‘sincerer’ love, than the love for good food or drinks!
• We bring passion back on the menu.
• A merriment of eating and learning enhanced by the presence of friends and
other food or drink lovers.
THE ESSENCE OF SKILLICIOUS
HOW ?
WHAT ?
WHY?
• A 2-3 hour session usually priced between ₹500 – ₹1500 on the weekends and
led by the head chef / bartender.
• The attendees learn to cook or mix and enjoy the fruits of their efforts with
friends, family and absolute strangers.
• Be a part of your city’s gastronomic excellence!
2
OCTOBER SERIES – PARTNER ESTABLISHMENTS
100 + seats booked out. Recognition from TOI, Sunday Guardian, Burrp, Brown Paper Bag & Little Black Book
Delhi. Outreach to 1,50,000 + relevant people for our engaging and highly appreciated culinary & mixology
lessons
3
DECEMBER SERIES – PARTNER ESTABLISHMENTS
Fat ninja
Faarsi Raas
Imperfecto
Thirty nine Rara Avis
PCO Fat ninja
SKILLICIOUS- 2013
4
SKILLICIOUS – 2014
Monkey Bar
Date: 1st February
Cocktails & Dreams
Date: 2nd February
Le Studio De Monin
Date: 15th February
Fat Ninja
Date: 9th February
Rara Avis
Date: 8th February
Thirty-Nine
Date: 22nd February
FIO
Date: 27th February
Train from the best chefs and
mixologists
Quality time with loved ones and like
minds
Incomparable social experience
Unique learning environment
SELECT VISUALS & VIDEOS – Click for more
5
Play Now
Experiences
• Tested demand and Scalable model:
Successfully conducted sold out
workshops with PCO, Rara Avis, Le Studio
De Monin, Imperfecto & more
• High quality branding & Customer
satisfaction: Takeaways, gift hampers and
goodies for increased value for money
and satisfaction
• Operational headache reduced: Our
associates co-ordinate with the clients,
control the environment and provide
support for any queries.
35% monthly growth 15,000 + monthly clicks
5 page-views/visit 6 minutes/user 15,000+ Likes
Extensive PR
6
• Detailed subscribers list created by
virtue of conducting several
workshops (including F&B) over 1 year.
• Access to bloggers & print media via
existing coverage.
• Access to HNI networking groups and
expat groups through our work with
large corporates.
SKILLHIPPO: WHAT WE BRING TO THE TABLE
Filtering
EMPANELLED INSTITUTIONS & CORPORATE CLIENTS
MEDIA COVERAGE
7
SKILLHIPPO: WHAT WE BRING TO THE TABLE
8
Channel How we play Impact
Corporates
• Professional working relationship with small, medium
and large corporates
• Cross-sell skillicious directly through HR
• Can filter outreach
• Ability to pre sell inventory
• Potential to grow pan – India in
the future
Outreach to the employees at these corporates via:
• E-mails & Calendar invites
• Posters / flyers
• Relevant target audience
accessed with ease
Host Establishments
• Tent cards, Posters & Flyers
• Facebook events & Tweets
• Access to subscriber lists
• The power of collective
marketing at trending hang outs
Media & Bloggers
Using an organically created list of the top journalists
and bloggers covering the food & drinks space, we are
able to spread the word more effectively amongst their
readership
• 120+ Bloggers and 40+
journalists sent updated
information leading to regualr
coverage for skillicious and
skillhippo.com.
HNI Networks
• Carefully curated list ranging from expat groups,
ladies organisations, entrepreneurial societies etc.
• Outreach to them via spread of collateral in key
localities (Defence Colony, Greater Kailash, Vasant
Vihar, Golf Links etc.)
• Highly filtered access
• High levels of influence in
spreading the word
• Crowd pullers for certain
quality workshops
Subscriber Lists
Highly relevant subscriber list developed over 1 year.
Consistently grown organically (through inbounds) and
inorganically (through restaurants / bars / café leads &
reference hunting sprees)
• >15,000 targeted customers
• Constantly updated with
various skillcious events via e-
mailers, calls, texts etc.
OUR MARKETING
9
Channel How we play Impact
Online Marketing Online advertisements (Google, Facebook etc.) • > 50,000 outreach
Social Media Marketing
• Posts on Skillhippo & affiliate pages.
• Tie ups with other food blogs with similar target
audiences.
• Target the consumer through the events created on
our host establishments pages.
• Use of twitter and our relationship with blogger to get
them to tweet about us.
• 15,000 + likes on skillhippo and
affiliate pages.
• 55,000 + likes on other food
based facebook page tie ups
• 100,000 + likes on partner /
host establishment pages
• Building a regular audience
who looks forward to our posts
and content
• Generate leads eventually
Offline Marketing
Spread of collateral in relevant high footfall areas
including:
• Embassies
• Clubs
• Cultural centers
• Commercial centers
• Restaurants
• Well designed collaterals lead
to positive brand recognition
• Created relationships with key
stakeholders to ensure
maximum penetration of our
collateral.
OUR MARKETING
• Opportunity for
stakeholders to develop
a rapport with the
clientele and create a
memorable experience.
• Two way engagement
opportunity to aid
positive word of mouth.
Also incredibly
motivating for the staff.
• Validated strategy /
networks to extract PR
mileage through food
bloggers, print media,
cross promotions and
HNI networking groups
/ expat groups.
• Marketed as a series
throughout NCR.
• Multifold outreach
through existing
skillhippo subscriber
lists.
• Spanning - empanelled
corporates, their
employees & families,
foodies, culinary
enthusiast, bloggers,
journalists and expats.
Engagement Cross-
Branding &
Press
Outreach
Your establishment receives footfall during potentially lean periods and clientele is filtered via
quality of subscriber lists as well as social experience crafted.
Who doesn’t remember making their first gourmet dish or cocktail ?
Highly Filtered Customer Acquisition Mechanism
10
WHAT’s IN IT FOR YOU
11
ABOUT US / OUR BACKGROUND
OUR COORDINATES
ASR Market Ventures Private Limited, A-24 Kailash Colony, New Delhi – 110048 , +91 11 29242499
Now that we’ve highlighted the core of this
potential discussion, we look forward to your
thoughts & response!
Sambuddha Bhattacharya: [email protected]/ +91 9819996962
Raghuveer Malik: [email protected] / +91 9560550222
Rajveer Parikh: [email protected] / +91 9910105940
12
CONTACT US FOR MORE INFORMATION