Sipco (Coconut water product)
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RASV Pvt Ltd
CEOs :
Rachi Gupta (2K12B50)
Ambar Utkarsh (2K12B39)
Smita Biswas (2K12B22)
Vandana Pandey (2K12B33)
Coconut Water
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Company and Product Profile
COMPANY NAME
• RASV Pvt Ltd
PRODUCT NAME
• SIPCO
SLOGAN
• Piyo fresh, Jiyo Fresh
LOGO Contact
• Address – 203, G Pocket, Sarita Vihar, New Delhi
• Phone – 08860335271• Website –
www.rasvltd.com/sipco
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Coconut Water
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Vision & Mission
Vision
• To create value by staying the most trustful ,nutritious ,healthy and natural drink company in the minds and hearts of our customers.
Mission
• Be responsible towards our planet and natural resources ,along with producing the best quality drinks and providing our RASVers a great place to work.
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Product Details
SIPCO
SIPCO is Pure Premium
Coconut Water that comes from
the best coconuts of
India.
Hand harvested and preserved in
natural form provided to customers
A balanced blend of 5 key
electrolytes.Potassium, Calcium, Sodium,
Magnesium and Phosphorous
Comes in a convenient, recyclable
package, so you can stay hydrated
wherever you go.
A naturally gluten-free,
lactose-free and dairy-free beverage.
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Product Features
• Packaged coconut water Packaging• Outsource Rs 0.50 per packTetra pack• 200mlSize of the packs• Rs 20 Price• Classic, Mango, pineapple and
mixed fruit Flavors
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Pricing Strategy
Manufacturing cost - Rs
5
Rs 7 (Margin)
Rs 20 per 200 ml bottle of SIPCO
Rs 8(Retail Margin)
Quantity to be deliver
ed
• 2,70,000 Tetra Packs
Cartons to be
delivered
• 5400 Cartons
Rs 3 (Raw
material)
Rs 0.50(Tetra
pack)
Rs. 1.50(processi
ng)
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Use of By Products
Coconut cover sold to users in the village near by, for livestock
feed.
The left over cream of the
coconut will be given to other
companies.
Profit – Rs 40,00,000/- per
annum
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Backward Integration
Procurement
• West Bengal• Coconuts
selected on the basis of prescribed specifications.
Raw Material
• Coconut• Cost : Rs
4/piece
Quantity
• Cartel of coconut growers made in the respective area.
• 1,80,000 coconuts per month
Office and plant
• Registered office: Flat -203, G Pocket, Sarita Vihar, New Delhi
• Plant : Plot No - 431,Digha , West Bengal
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Infrastructure and LabourLa
nd
an
d
bu
ildin
g • Office Location – Delhi• Plant Location – Digha,
West Bengal• Land and Building – On
lease for 20 Years• Cost of Land and Building –
Rs 3 Crore• Machinery – Rs 70,00,000 E
mp
loyees
an
d
Lab
ou
r • Engineers- 15 total including Mechanical , Electrical and IT support
• Human Resource – 2 Employees
• Finance – 3 Employees• Marketing - 5 Employees• Legal advisor -2 Employees• Workers – 15 Workers
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Business Model
Rajasthan, MP, UP, Delhi
etc.
Main focus are northern non-coastal
areas of India.
Product placed in organized
retails mainly.
Low price of Rs 20 to reach to general masses.
Benefits to Coconut
growers as well for
sustainable business.
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Marketing Strategy and Brand Building
Market Study
Total expenditure on Market Study – Rs 30,00,000
Survey done in major target areas of Rajasthan, Delhi, MP,
UP etc.Major competition was
identified through this market survey.
USP( Unique Selling
Proposition)Available in four different
flavours.
Low cost – Rs 20/-
Natural and 100% organic
5Key Electrolytes, Zero Cholesterol, Zero Fat, No
Added Sugar
Promotional Strategies
Expenditure on promotions – Rs 70,00,000
Endorsing games, college fests, etc.
Advertisements in print and visual media
Educating customers about the advantages of coconut
water.
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Distribution ChannelPro
cure
men
t Procuring the coconuts directly from cartel of coconut farmers in the respective area.1.8 Lakh coconuts.Rs 4 per coconutCoconuts with specified properties only accepted.
Test
ing
ph
ase
Testing quality of coconut on given specified properties while entering the plant.Standardization of coconut water.
Dis
trib
uti
on
to
reta
ilers
Distributing our SIPCO coconut water in cartons of 50 tetra pack to retailers.Budget for distribution to retailers – Rs 10,00,000
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Supply Chain
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Total assets and liabilities
Liabilities Profit
Loan – Rs 4,00,00,0
00
Employees – Rs
51,00,000 Per
annum
Land and building –
Rs 3,00,00,0
00Machiner
y – Rs 70,00,00
0 Others –
Rs 1,50,00,0
00
Core business(SIPC
O) - Rs 2,26,80,000By Product – Rs 40,00,000
Assets
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Costs Incurred and Profit(per annum)
• Rs 15,00,000Building and land
• Rs 3,50,000Machinery
• Rs 86,40,000Procurement of coconuts
• Rs 10,00,000Labor cost
• Rs 30,45,000Transportation cost
• Rs 12,15,000Other costs
• Rs 3,88,00,000Revenue
• Rs 2,66,80,000Profit
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Potential Employers
Zico (Coca Cola)
Vita Coco
O.N.E. Noelani
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THANK YOU
CEOs :
Rachi Gupta (2K12B50)
Ambar Utkarsh (2K12B39)
Smita Biswas (2K12B22)
Vandana Pandey (2K12B33)