Singapor edef
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Transcript of Singapor edef
Republic of Singapore
RepublikSingapura新加坡共和国
XīnjīapōGònghéguó
SiṅkappūrKuṭiyarasu
República de Singapur
PROPOSED DESTINATION
Singaporeis a southeast Asian city-state of the southern tip of the Malay Peninsula.
The country is highly urbanized with very little
primary rainforest remaining.
Singapore is well known for their skyscrapers and
malls, but this city-state of Singapore it’s recognized
for their wildlife and rainforest.
Characteristics
An island country made up of 63 islands
Four official languages: Malay, Chinese, English
and Tamil
Second in the world in population density
Total population 5,183,700
Typical Southeast Asian kind of weather:hot and
humid climate
Multicultural place
History•Differentcultures: chinese, indian, malaysian
and occidental
•Formerbritishcolony
•Singapore has beenindependentsince 9th
August 1965
•The 4th mostimportantfinancial center of
theworld
•Strategic place for the exchange of goods
Touristattractions Mix of landscapeslikecosmopolitancity and jungle
F1 Singapore GP
Shopping paradise (37 shopping malls)
Cultural tour (Chinatown, Little India,
ArabicStreet, Colonial neighborhood…)
Culinary capital of Asia
Opportunityforinvestment
RESEARCH OBJECTIVES Toknowthe actual positioning of Singapore
Topreviewthefuturesituation
SINGAPORE…?
Tosearchthereasonswhypeoplevisittherepublic.
TomakeSingapore a
recognisedcosmopolitancityaroundtheworld
Primary Research
Methodologies
Questionnairewithquantitativeresults
Interviews to a professionalprofile
Focusgroup
ResearchParticipants QUESTIONNAIRES:
Groups that visited the Republic or not
Age: 25-50
Urban people
Different nationalities
ResearchParticipants
INTERVIEWS:
Workers at agency travels ( to get information about
how they sell Singapore)
PLAN RESEARCH
PART 1 - Theresearchbrief and proposal
Proposeddestination Secondweek
PART 2- TheacademicDiscussion: LiteratureReview
Search in academicpapers Fifthweek
PART 3- Data Collection
-
Researchinformationtomakequestio
nnaires
-Do thequestionnaires
Sixth week
Seventh week
Research Schedule