Show Guide - cloudcdn.taiwantradeshows.com.tw · • 跨境電商與網路購物 •...

Show Guide大會專刊

台灣網路暨電子商務產業發展協會中華民國無店面零售商業同業公會

中華民國物流協會

主辦單位:

中華民國對外貿易發展協會Taiwan External Trade Development Council

Organizer協辦單位:Co-organizer

亞太品牌商務加速器

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Taiwan E-commerce Start-Up Accelerator

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Contacts 聯絡資訊

Show Manager: Mr. Ming Li 展務：李明軒先生 (Ext. 2988)

Publicity Manager: Ms. Jessica Cheng 宣傳：鄭雅甄小姐 (Ext. 2984)

Event Manager: Mr. Max Liu 活動：劉冠民先生 (Ext. 2883)

TEL: 886-2-2725-5200

FAX: 886-2-2720-2027

Email: [email protected]

OrganizerTaiwan External Trade Development Council

Co-OrganizerTaiwan Internet and E-Commerce Association Chinese Non-Store Retailer AssociationTaiwan Association of Logistics ManagementTaiwan E-commerce Start-Up Accelerator

Time9:30AM - 5:30PM, May 29-31, 2019

VenueTWTC Exhibition Hall 1, 2F, Area H (5, Xin-Yi Road, sec. 5, Taipei, Taiwan)

Exhibit Category• Smart Retail• Cross Border & E-tailing• Social Media & Digital Marketing• Mobile Commerce• Logistics• FinTech• Big Data• Startups

Event• eCommerce Salon• eCommerce Seminar

主辦單位中華民國對外貿易發展協會

協辦單位台灣網路暨電子商務產業發展協會

中華民國無店面零售商業同業公會

中華民國物流協會

亞太品牌商務加速器

展出時間2019年5月29日(三)至5月31日(五) 上午9時30分至下午5時30分

展出地點台北世貿一館2樓H區 (台北市信義區信義路五段5號)

展出項目• 智慧零售

• 跨境電商與網路購物

• 社群網路行銷

• 行動商務

• 物流

• 數位金融

• 大數據

• 新創

展覽活動 • 電商市場解析沙龍

• 電商實務講堂

5.29-5.31, 2019

Admission • Professional buyers can register and collect visitor badges with business card. • Visitors with Computex or InnoVEX badges/tickets. • Open to general public. (Children under 12 should be accompanied by an adult.)

入場方式：國內、外專業人士憑名片換證入場，開放持台北國際電腦展或InnoVEX票證之國內、外專業人士入場。開放一般民眾參觀，未滿12歲者須成人陪同入場。

2 Events & Seminars活動/研討會一覽表

4 eCommerce Salon 電商市場解析沙龍

8 Floor Plan展區平面圖

6 eCommerce Seminar 電商實務講堂

29 Services各項服務

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Exhibitors’ Activities

Exhibitors List

Exhibitors’ Highlights

廠商攤位活動

參展廠商

廠商焦點

26 Industry Intro產業概況

Global E-commerce Sales Seen to hit US$4.9 Trillion by 2021 全球電子商務銷售額2021年上看4.9兆美元

日期

DATE時間

TIME活動內容

CONTENT聯絡人

CONTACT

5/29(WED)

10:40-12:00電商實務講堂

eCommerce Seminar

外貿協會劉冠民先生 02-2725-5200 #2883 TAITRA / Mr. Max Liu

13:30-17:00電商市場解析沙龍

eCommerce Salon

外貿協會黃法藍小姐 02-2725-5200 #2987 TAITRA / Ms. Fran Huang

5/30(THUR)

10:40-12:00電商實務講堂

eCommerce Seminar


13:30-16:30電商市場解析沙龍

eCommerce Salon

外貿協會黃法藍小姐 02-2725-5200 #2987 TAITRA / Ms. Fran Huang

5/31(FRI)

10:40-16:00電商實務講堂

eCommerce Seminar


16:30國內預先登記及2019電商市場解析沙龍抽獎 Lucky Draw for Domestic Pre-Registration & eCommerce Salon


Events & Seminars 活動/研討會一覽表

台灣智慧零售暨電子商務展展場 TWTC Exhibition Hall 1, 2F, Area H

2 Events │ 展覽活動

eCommerce Salon 電商市場解析沙龍時間 Time 主題 Topic 公司名稱 COMPANY 主講人 Speaker 職稱 Title

13:30-14:00 跨境電商，無國界新商機

台灣亞馬遜網路服務有限公司(亞馬遜全球開店)AMAZON WEB SERVICES TAIWAN LIMITED(AMAZON GLOBAL SELLING)

林惠君 Clare Lin

台灣區總經理Taiwan General Manager

14:00-14:30 無界零售重心 — 線下數位化

京東

JD.COM楊宗翰 Carlos Yang

商務總監Director of Global partnership

14:30-15:00

馬來西亞電子商務與初創環境

Malaysia eCommerce and startup landscape

馬來西亞電商公會

MALAYSIA ECOMMERCE ASSOCIATION

拿督李建驊Dato’Jack Lee

副會長 Vice Chairman

15:00-15:30 Singapore is not SEA SHOPBACK Joel Leong 共同創辦人 Co-Founder

15:30-16:00Thailand e Commerce: Trend and Future for Taiwan Products

泰國電商協會

THAI ECOMMERCE ASSOCIATION

Somkiat Chaisuparakul Vice President

16:00-16:30 社交電商重塑新商業生態洋蔥

O'MALL鄧立傑

跨境雲運營中心總經理

16:30-17:00Top Five Digital Consumer Trends in 2019

歐睿國際

EUROMONITOR INTERNATIONAL

Agilson Valle總經理 General Manager

5/29(WED)

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eCommerce Salon 電商市場解析沙龍時間 Time 主題 Topic 公司名稱 COMPANY 主講人 Speaker 職稱 Title

13:30-14:00

2019全球電子商務防詐騙管理報告 2019 Global Fraud Report

CYBERSOURCE 陶偉 Tao Wei

總監 Director, CyberSource Global Services

14:00-14:30

韓國網購市場趨勢與展望 2018 KOREA Online Shopping Trends & Prospects

韓國網購協會

(KOLSA)金潤泰 Yun-Tai Kim

副會長 Vice Chairman

14:30-15:00 e-commerce in Indonesia

京東印尼

JINGDONG INDONESIA張銀銀 Yin Yin Zhang

經理 Manager

15:00-15:30

O2O的對話式新零售時尚電商 New Trend of O2O Fashion Retail: Conversational E-commerce Service

FACY 小関翼 Tsubasa Koseki

社長 CEO

15:30-16:00 Digital Transformation in VIVERE Retail VIVERE MULTI KREASI Sutrisno 數位行銷總監

16:00-16:30

SuperCharge your Cross Border eCommerce to SEA + China

28 MALL Fione Tan 執行長 CEO

5/30(THUR)

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E 演講以英文進行，現場備有翻譯 / Conducted in English, simultaneous interpretations

K 演講以韓文進行，現場備有翻譯 / Conducted in Korean with English/ Chinese translation

5Events │ 展覽活動

eCommerce Seminars 電商實務講堂5/29

(WED)

5/31

(FRI)

5/30

(THUR)

時間 Time 主題 Topic 公司名稱 COMPANY

主講人 Speaker 職稱 Title

10:40-11:00 翻轉教育線上、線下整合創新培訓模式 Flip education featured with integration of O2O（Online to Offline）innovative training mode

乂迪生科技股份有限公司 HITUTOR

廖本昌 Tim Liao

董事長 CEO

11:00-11:20 翻轉CRM―創造顧客新價值 Redefine CRM with Customer Journey

天新資訊股份有限公司 FUTURE INTELLIGENCE TECHNOLOGY INC

唐旭瑤 Patty Tang

顧問

CRM

11:20-11:40 跨境電商銷售攻略 Cross Border E-Commerce Sales Strategy

CONTINENTAL GLOBAL SERVICE LIMITED

李基銓 Stanley Lee

Founder and CEO

11:40-12:00 新零售對話式時尚電商：FACYNew Retail Trend of Fashion Conversational E-commerce: FACY

日商費西股份有限公司台灣分公司 FACY

小関翼 Tsubasa Koseki

CEO

10:40-11:00 用 AI 打造超智慧零售 AI For Smart Retail

思凱睿克有限公司 SKYREC INC.

王家琳 Katherine Wang

商務拓展經理 Business Development Manager

11:00-11:20 即時溝通無國界跨境電商交給易利通 An IM Customer Service System,EzChat help your Cross-Border E-Commerce

中昇企業有限公司 ZHONGSHENG ENTERPRISE CO., LTD.

樂建中 Danny

執行長

11:20-11:40 網路時代的管理專家 TOP EC-related MSEs dedicated ERP

耕明國際有限公司 GROMIN INTERNATIONAL CORPORATION

黃志揚 Matthew Huang

執行長 CEO of YOUNID ERP

11:40-12:00 打通東南亞電商市場 - 在地化物流實務 Best Practices For Cross-border E-commerce Logistics Across Southeast Asia

新加坡商台灣劍牛股份有限公司 JANIO TECHNOLOGIES PRIVATE LIMITED

蕭立勳 Samuel Hsiao

商務開發經理（台灣區負責人）

Regional Business Development Manager

10:40-11:00 數位行銷-集客最後一哩路新加坡商宜睿智慧股份有限公司台灣分公司 EDENRED TAIWAN

葉姿利 Julie Yeh

客戶開發經理 SME Channel Manager

11:00-11:20 AI直播購物平台 AI life-streaming shopping platform

易買購科技有限公司 E-MYGO TECHNOLOGY CO., LTD.

李春南 Dr. Lee Chun Nan

CTO

11:20-11:40 為您打造消費者手中的企業AI服務中心- EC2企業社群應用平台 EC2- AI driven-solution for Facebook CRM & MKT

福皓整合科技有限公司 FULL2HOUSE CO., LTD.

陳志華 Andy Chen

業務經理 Sales Manager

11:40-12:00 小品牌也能在Amazon上出頭天？4個月營收破百萬，15分鐘精華告訴你，TransBiz怎麼做到的。 Who said that OEM/ODM factories cannot have their own brand and get crazy high sales in the global market? TransBiz helped KitchenMama Can Openers make million dollars in just 4 months, in the US alone!

睿博數位行銷有限公司 TRANSBIZ

黃宥蓁 Tami Huang

營收總監 Chief of Revenue Officer

14:00-14:20 Posify新零售O2O分銷平台，如何助您營收翻百倍 How Posify New Retail O2O Platform drive your profitability"

台灣富盈通新零售科技有限公司 POSIFY

李遠怡 Ms. Koey Lee

業務發展經理 Business Development Manager

14:20-14:40 你具備大小客戶通吃的能力嗎？讓貿商道告訴你如何以寡擊眾！ Do you have enough capacity to deal with numerous customers in various scales? If not, let Patisco show you how!

錫諾系統有限公司 XINOSYS CO., LTD.

盧旭熙 Eric Lu

客戶關係經理 Account Manager

14:40-15:00 以區塊鏈技術打造網紅電商沂動行銷股份有限公司 M1 MARKETING INC.

王秋鎮 Michael Wang

執行長 CEO

15:00-15:20 By the way 以一盤小菜的運費，讓美味無遠弗屆浩華企業有限公司 HAOHUAGROUP

龍丞瑞 Shung Lung

執行長 CEO

15:20-15:40 流量成長駭客 Growth Hacker

思齊軟件有限公司 REASONABLE SOFTWARE HOUSE LTD.

胡權斌 Alan Wo

執行長 CEO

15:40-16:00 掌握電商商機，擁有第一桶金 Stage eCommerce opportunities to make your 1st Million

28Mall Fione Tan 執行長 CEO


COMPANY NAME 公司中文名稱 Booth No.28MALL.COM 28Mall.com H0516 AMAZON WEB SERVICES TAIWAN LIMITED (AMAZON GLOBAL SELLING)

台灣亞馬遜網路服務有限公司 (亞馬遜全球開店) H0617

C2 CORNER C2 Corner H0317

CHENG-CHE TECHNOLOGY CO., LTD. 程澈科技有限公司 H0417

CONTINENTAL GLOBAL SERVICE LIMITED Continental Global Service Limited H0611

DWINS DIGITAL SERVICE CORP. 敦緯數位服務股份有限公司 H0315

EASYSTORE COMMERCE SDN BHD EasyStore Commerce Sdn Bhd H0212

EDISON TECHNOLOGY INCORPORATED 乂迪生科技股份有限公司 H0210

E-MYGO TECHNOLOGY CO., LTD. 易買購科技有限公司 H0517

FACY 日商費西股份有限公司台灣分公司 H0410

FULL2HOUSE CO., LTD. 福皓整合科技有限公司 H0313

FUTURE INTELLIGENCE TECHNOLOGY INC. 天新資訊股份有限公司 H0311

GENIRON.COM INCORPORATET 錢隆科技股份有限公司 H0304

GROMIN INTERNATIONAL CORPORATION 耕明國際有限公司 H0512

HAOHUAGROUP 浩華企業有限公司 H0214

JANIO TECHNOLOGIES PRIVATE LIMITED 新加坡商台灣劍牛股份有限公司 H0613

M1 MARKETING INC. 沂動行銷股份有限公司 H0319

MEEI JENG PAPER PRODUCTS MFG. CO., LTD. 美正紙器股份有限公司 H0310

MINDER GROUP 滿德集團 H0208

POSIFY 台灣富盈通新零售科技有限公司 H0416

REASONABLE SOFTWARE HOUSE (HK) LTD. 思齊軟件有限公司 H0510

SKYREC INC. 思凱睿克有限公司 H0318

TRANSBIZ 睿博數位行銷有限公司 H0316

XINOSYS CO., LTD. 錫諾系統有限公司 H0309

ZHONGSHENG ENTERPRISE CO., LTD. 中昇企業有限公司 H0504

Exhibitors List 參展廠商

7Exhibitors List│ 參展廠商

2019 台灣智慧零售暨電子商務展

EASYSTORE

H0212

H0617

H0516 H0518

H0210H0208 H0214

H0315H0313 H0319

C2 CORNER

H0317

ContinentalGlobal

H0611

H0311H0309

H0304 H0310

JANIO

H0613

H0417

H0510 H0512H0504

H0316 H0318

H0216 H0218

H0416

H0517

H0410

乂迪生滿德浩華

敦緯福皓沂動

睿博思凱睿克

天新錫諾

錢隆科技

美正紙器

程澈

思齊中昇

洽談區

耕明 28Mall

富盈通

易買購

台灣亞馬遜

日商費西

換證區

電商沙龍

服務台

實務講堂

eCommerceSalon

微型攤位區

出入口

eCommerceSeminar

台北世貿一館2樓H區 TWTC Exhibition Hall 1, 2F, Area H

8 Floor Plan │ 展區平面圖

Discover Advanced Trends in E-commerce

Big Data

Social Media & Digital Marketing

Cross Border & E-tailing

Smart Retail

Mobile Commerce

Startups

Logistics

EASYSTORE

H0212

H0617

H0516

EDISON

H0210

MINDERGROUP

H0208

HAOHUAGROUP

H0214

DWINS

H0315

FULL2HOUSE

H0313

M1

H0319

C2 CORNER

H0317

ContinentalGlobal

H0611

FITI

H0311

XINOSYS

H0309

GENIRON

H0304

MEEI JENG

H0310

JANIO

H0613

CHENG-CHE

H0417

REASONABLE

H0510

GROMIN

H0512H0504

H0316

H0216 H0218

POSIFYH0416

E-MYGO

H0517FACY

H0410Entrance

Registration

Information

eCommerceSalon

eCommerceSeminar

Startups Stand

H0318

TRANSBIZ SKYREC

ZHONGSHENG

Networking AreaH0617

H0516 H0518

28Mall

AMAZON

9Floor Plan│ 展區平面圖

Exhibitors’ Activities 廠商攤位活動時間 Time 公司名稱 COMPANY 活動內容 Content5/29~5/31

全天 All Day

程澈科技有限公司 CHENG-CHE TECHNOLOGY CO., LTD.

H0417

Buy+1 FB粉絲頁貼文按讚留言送 1. 賣家專屬出貨貼紙 2. Buy+1社群賣家系統優惠卷Click the Like button and leave a comment on Buy+1 FB Page post.You can get : 1. Shipping sticker.2. Buy+1 social groups integrated order system coupon.

5/29~5/31全天

All Day

乂迪生科技股份有限公司 EDISON TECHNOLOGY INCORPORATED

H0210

多國文化趣味問答活動。不同國家有不同的招呼語及其特色文化，將隨機會抽選出不同的趣味問答題目，參加活動就送小禮物。Here is a fun multicultural quiz to enjoy! - Different countries greet each other with different ways and have their distinctive culture.

We will randomly select quizzes and send giveaway prizes to participants.5/29~5/31

全天 All Day


H0611

交換名片+加入LINE官方帳號，即可免費體驗3公斤代運服務或精美小禮!Exchange business cards & add Line official account to get gifts & coupons!

5/3014:30

錫諾系統有限公司 XINOSYS CO., LTD.

H0309

B2B通路的實戰分享-日本線經驗談這次我們非常榮幸邀請了世彭洋行的董事長Jerry，來分享他們公司如何用精簡的人力配置，開始突破既有通路開拓新渠道的方法，並且在一年內增加20個客戶B2B orders enchantment – Stories of Japanese’ channels sharing This time we are very honored to have Jerry, the chairman of Everfriend, to share his profound insight of the Japanese’ channels. He has applied a new way to get more than 20 buyers in within one year.

5/29~5/31全天

All Day

睿博數位行銷有限公司 TRANSBIZ

H0316

免費健診你的Amazon你的產品頁面評估你的產品在美國、澳洲、英國市場的銷售潛力展場預約電商暨品牌行銷策略顧問工作坊，享限定折扣優惠Free Consultation for your Amazon ListingProduct Evaluation for selling potentials in the US, UK and AU market.Book for Strategy Workshop, Get exclusive %off for DATE only

5/29~5/3115:00-17:30

滿德集團 MINDER GROUP

H0208

免費的智慧財產權以及電子商務的諮詢！前來詢問或者聽取關於以下事宜的交談：• 美國、歐盟（EU）以及其它國家的專利、商標和版權• 線上行銷（PPC廣告、Google Adwords、Facebook Ads、Bing Ads、Baidu Ads等）• 電子商務網站的設計（Shopify、Bigcommerce、Cyberbiz、Wordpress等）• 技術翻譯（英語、漢語、俄語、西班牙語以及大多數主要語言）請注意：任何資訊或者通信均只是出於教育目的而提供，並不準備用於傳遞或者構成法律建議。所提供的任何資訊或者通信均未在律師-委託人的關係下而提供，也不因此而建立或構成律師-委託人的關係。所討論的任何資訊或者通信都將是非機密的，並且可能被分享給協力廠商。Free intellectual property and ecommerce consultations! Come ask or listen to conversations about the following:• Patents, Trademarks, and Copyrights in the US, European Union (EU), and other

countries• Online marketing (PPC advertising, Google Adwords, Facebook Ads, Bing Ads, Baidu

Ads, etc.)• Ecommerce website design (Shopify, Bigcommerce, Cyberbiz, Wordpress, etc.)• Technical translation (English, Chinese, Russian, Spanish, and most major languages)Please note that any information or communications provided are for educational purposes only, and are not intended to convey or constitute legal advice. Any information or communications provided are not provided in the course of and does not create or constitute an attorney-client relationship. Any information or communications discussed will be non-confidential and may be shared with third parties.

5/29~5/31全天

All Day

天新資訊股份有限公司 FUTURE INTELLIGENCE TECHNOLOGY INC.

H0311

交換名片，贈小禮品Get Exquisite GITS! Please come and exchange business cards

5/29~5/31全天

All Day

易買購科技有限公司 E-MYGO TECHNOLOGY CO., LTD.

H0517

1.0元招商開店2.直播主體驗3.現場直播拍賣4.行銷顧問諮詢 1.Setup a store for free2.Live show3.Auction show4.Marketing consultant service

Exhibitors’ Activities │ 廠商攤位活動10

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CE for電商展.pdf 1 2019/5/2 下午 03:49:43

Buy+1 Social Groups Integrated Order System integrates Facebook and LINE and automatically creates orders through “+1” messages left in the comments. The easy transaction process saves time, effort, and trouble for customers. The system's connected front- and back-end effectively shortens the time sellers spend on recording orders and greatly simplifies the seller management process, helping sellers avoid the hassle of collecting orders. A buyer only needs to leave “+1” to automatically create an order. In the system’s back end, which includes shopping website functions, users can manage orders from Facebook groups, pages, and personal pages, and LINE and LINE@ platforms, calculating the sales and inventory from different sources. Cheng Che Technology makes micro-entrepreneurship easier and faster.

Buy+1社群賣家系統，連結Facebook和LINE並透過留言+1的方式即可自動成立訂單，簡化訂單交易的過程，達成「賣家三省」省時、省力、省麻煩的三大好處，透過

系統的前後台串連，有效的縮短賣家記單的時間，並且大

幅簡化賣家管理流程，協助賣家搞定彙整訂單的困擾。買

家客人只要喊單+1，訂單自動成立，包含購物網站功能的系統後台即可管理統計FB社團、粉絲頁、個人版和LINE、LINE@生活圈的平台訂單，統一計算銷售量及庫存量。程澈科技讓微型創業更加簡單快速。

As the first one-stop, cross-border e-commerce service provider in Taiwan and Hong Kong, CBES Group is disrupting traditional industries by leading customers in seeking globalization. Relying on rich experience and insight, CBES Group provides flexible and diversified e-commerce solutions to corporate brands, manufacturers, and sellers who want to actively become global. The Group's three major businesses are: e-commerce sellers, cross-border logistics and warehousing, and e-commerce operations support. CBES Group has nine subsidiaries, namely, Avolution, Buyippee, Continental Global Service Limited, Ezomnia, IDS HK Company, Repairyi, Return Helper, Sellyippee, and Transyippee, all providing customers with comprehensive e-commerce services from logistics, supply chain and systems to talents, with each closely linked to create synergy.

唯高盛集團（CBES）作為臺灣及香港首家一站式跨境電商服務的集團，正顛覆傳統產業，帶領客戶放眼全

球，憑藉豐富經驗與灼見，為所有期望積極拓展國際市場

的企業品牌、廠商及賣家，提供靈活多元的電商解決方

案。集團三大業務主軸: 電商賣家，跨境物流及倉儲，以及電商營運配套服務，旗下九家子公司，包括Avolution、Buyippee、Continental Global Service Limited、Ezomnia、IDS HK Company、Repairyi、Return Helper、Sellyippee 及Transyippee，從物流、供應鏈、系統到人才，環環緊扣領造協同效應，為客戶提供至臻全面的電商服務。

CHENG CHE TECHNOLOGY CO., LTD. 程澈科技有限公司


» buyplus1.com.tw » www.contin-global.com

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13Exhibitors’ Highlights │ 廠商焦點

EasyStore is a professional e-commerce platform that helps new retailers build their own brands. With the platform's built-in functions, retailers can quickly create their brand websites and connect to major digital malls in Southeast Asia and the rest of the world. EasyStore also provides various cash flow and logistics services to make cross-border e-commerce easier. As the easy setup process does not require website designers and developers, EasyStore is the best choice for e-access to Southeast Asia. With EasyStore, retailers can manage their inventory, orders and customer information with simple built-in

tools to create corporate websites in line with the styles of their brands through fully customized operations.

EasyStore是幫助新零售商家打造自有品牌之路的專

業電子商務平台。讓商家能

快速地透過平台內建功能創

立自己的品牌官網，同時也

In 2000, Stark Technology, one of Taiwan's largest system integrators, invested in the establishment of Dwins Digital Service to provide high class professional colocation and information technology outsourcing services. The company’s purpose is to help enterprise customers focus on their core business by outsourcing the construction, development, and maintenance management of network and system equipment and application services to Dwins Digital Service and its professional partners. Outsourcing effectively reduces the burden on corporate customers and greatly enhances their advantages and competitiveness. When enterprises are improving their ROI by digitalization or realizing their streamlining plans, Dwins Digital Service provides a one-stop comprehensive solution, which is the most convenient, simple, and economical choice among enterprises.

臺灣最大的系統整合商之一的敦陽科技於2000年轉投資成立敦緯數位服務，提供高水準的專業主機代管及資訊

技術委外服務。目的在協助企業客戶專注於其核心事業，

將網路及系統設備與應用服務委由敦緯數位服務與其專業

的合作夥伴進行建置、開發與維護管理，減輕企業客戶的

負擔，大幅提高企業客戶優勢與競爭力。在企業為提高投

資報酬盛行e化或力行精簡計劃時，敦緯數位服務提供一次購足的全面性解決方案，成了企業間最方便、簡單且經濟

的選擇。

Edison Technology established the HiTutor Online Language Learning Institution in 2009, leading the industry with courses in 17 foreign languages to provide the most effective personalized learning model. The company has developed various platforms and enhanced its technology competitive advantage to provide a more convenient learning environment for students. Its efforts have won the company a number of innovation patents. In

EASYSTORE COMMERCE SDN BHD

DWINS DIGITAL SERVICE CO., LTD.敦緯數位服務股份有限公司

EDISON TECHNOLOGY INCORPORATED乂迪生科技股份有限公司

» www.dwins.com

敦緯數位服務股份有限公司DWINS DIGITAL SERVICE CORP

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14 Exhibitors’ Highlights │ 廠商焦點

能串接全球、東南亞等主要的電子商城。此外，也提供多元金

流與物流服務，讓跨境電商變得更加簡單，無需網站設計師、

開發人員或是複雜的商店設置過程，是您跨境東南亞的不二

之選! 在EasyStore，您可以通過內建的簡化工具去管理您的庫存、訂單以及客戶信息等，透過完全客制化的操作，打造貼近

品牌風格的企業官網。

E-MYGO is the first AI l ive streaming shopping platform in Taiwan. Combined with the patented On-Line Life-Streaming Shopping System and Image Recognition Commerce System on Mobile, consumers can learn about products via mobile app live streaming and then easily buy the items recommended in the live stream from the shopping cart. E-MYGO believes that the most powerful channel platform created by AI + blockchain + live broadcast + e-commerce platform, using AI and big data analysis, can analyze data such as a consumer's credit rating, how much they spend and when, categories, and products to gain sales advantages such as upsells, cross-sells, and personalized recommendations and discounts, making selling more effective.

E-MYGO是臺灣第一家AI直播購物平台，結合「在線直播購物系統」和「手機圖像辨識行動商務系統」的專利，

消費者可以利用手機APP直播了解產品，然後輕鬆的從購物車中購買直播中推薦的商品。易買購相信以人工智慧+區塊鏈+直播+電商平台打造的最強通路平台，運用人工智慧與大數據分析，可以分析消費者信用評等與花費金額、時

間、分類、產品等數據，進而做到追加銷售、交叉銷售、

個人化主動推薦產品與優惠訊息等行銷優勢，讓產品銷售

更具效益。 2018, Edison Technology won the National Brand Yushan Award for "Outstanding Enterprise Class" and "Best Product Category." HiTutor also partners with schools and learning centers at all levels, helping them introduce online courses matched by the qualifications of their teachers. Its OEM service can also be provided for online and offline integration, helping institutions add more courses or innovative brands to achieve a win-win situation.

乂迪生科技自2009年創立HiTutor線上外語家教，擁有領先業界的17國線上外語學習課程，提供最有效的個人化學習新模式。研發各項平台，提升技術競爭優勢，提供學員更便利的學

習環境，獲得多項創新專利肯定。並榮獲2018年國家品牌玉山獎「傑出企業類」及「最佳產品類」兩項殊榮。 HiTutor同時跨足各級學校、補習班等教育機構，協助導入線上課程，與實體

師資相互搭配；也可品牌代工，線上線下虛實整合，協助機構

增加課程項目或創新品牌，締造雙贏局面。

E-MYGO TECHNOLOGY CO., LTD. 易買購科技有限公司

» www.dwins.com

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» www.easystore.co

» tw.hitutoracdm.com

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FACY is a new conversational fashion e-commerce service platform. Started from Japan in 2015, FACY has aimed to connect professional shop staff and targeted consumers. This new platform is a service of fashion solution that combines fashion media and e-commerce.

In Taiwan, there are more than 100 brands on FACY, and more than 1,000,000 users take advantage of the service. Consumers simultaneously experience the latest service and technology in Taiwan and Japan. This makes FACY a game-changer of fashion industry.

FACY於2015年從日本開始，是來自日本的對話式時尚電商平台，結合時尚媒體與新型態服飾電商，將專業店員的

服務搬至線上。專業內容吸引同品味興趣之讀者，同時專精

服飾品項的銷售，做到精準銷售與專業推薦。同步解決購

物、穿搭困擾諮詢。

FACY服務目前已在日本、臺灣展開，在臺合作品牌至今已超過上百家，零時差同步體驗最新的對話式電商服務，

透過各品牌專業穿搭店員、實體活動等，連結線上使用者，

改變過去線上與線下購物行為與界線的平台服務。

FACY日商費西股份有限公司台灣分公司

EC2 is a SaaS platform that includes Facebook posts AI chatbot, messenger AI chatbot, FB Live tools, marketing campaign modules, survey modules, sCRM, message broadcasts, RWD EC module (link to FB store) and big data analytics that can help users promote businesses, attract more potential customers and get more orders. Users are

able to get enough help from the platform, whether it is a physical store or e-commerce. It helps companies guide each other online and offline, seamlessly connecting to various application scenarios and customers. In short, the cost effective EC2 is an artificial intelligence-driven platform that meets the business goals of SMEs, and helps users increase revenues, reduce costs and improve efficiency.

行動裝置快速崛起，現今幾乎是人手一機的數位時代，

為協助一般企業與公司，運用Facebook打造消費者手中的企業服務中心，福皓整合科技基於FB臉書粉專與AI人工智能技術，應用大數據與專利演算法，整合Facebook AI機器人、Facebook AI直播小幫手、一頁式電商+Facebook商店、自動圖文留言回覆、智能客服、導客活動模組、電子會員卡、大

數據分析、精準群發⋯⋯等，開發出全方位企業級客戶行銷

管理功能的EC2企業社群應用平台。提供企業能更有效的完成粉絲開發、再行銷及客戶管理的完整解決方案。

FULL2HOUSE INTEGRATED TECHNOLOGY CO., LTD. 福皓整合科技有限公司

» www.full2house.com

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» facy.com.tw

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Geniron is committed to all-in-one solutions for financial automation equipment. From equipment leasing and management to cash transactions, electronic payments, and digital signage, Geniron provides customers with professional outsourcing services. Geniron's partners include famous financial institutions like Union Bank, E.SUN Bank, and Chunghwa Post who manage about 1200 ATMs located outside.

In response to the new self-service retail, Geniron introduced the GLORY deposit machine and POS cash recycling machine from Japan and G+D pro compact sorting machine and coin deposit machine from Germany. Geniron helps supermarkets and malls post deposits immediately via the system. Then, security personnel can collect the deposits. Customers include large supermarkets and department stores like Carrefour, Mitsui, and Breeze. The machines are indispensable tools for controlling cash flow, improving efficiency, and safety!

錢隆科技致力於金融

自動化設備服務整合方案

(ALL-IN-ONE Solutions)，從設備租賃、管理到現金交

易、電子支付及數位看板

等，為客戶提供專業的委外

服務。合作銀行有聯邦、玉

山及中華郵政等知名金融

機構，管理行外ATM數約1200台。

另因應新零售自動自

助化，引進日本GLORY入金機、POS用現金循環機；德國G+D專業整鈔機、硬幣存款機等。協助各大賣場百貨，透過系統即時入帳，再由保全

巡收。客戶包括家樂福、三井、微風等大型賣場百貨，是金

流管控、效率提升、安全防護不可或缺的利器！

With superb experience in digital technology and CRM that reflects the latest trends of the digital era, Future Intelligence Technology introduces innovative “customer experience journeys” to help companies obtain the key to success in this competitive digital age. The Company’s

own successful transformation is the best example. With an empathetic consulting angle and more than 10 years of consulting experience for 300 enterprises in various industries, Future Intelligence Technology solves pain points for customers and makes selling points more attractive. Future Intelligence Technology is an authoritative platform that is the most specialized in Salesforce in Taiwan.

天新資訊專注於融合數位時代的潮流，引領數位科技與

CRM的火花帶來更多創新的「顧客體驗旅程」，幫助企業在競爭的數位時代取得致勝關鍵。

自身轉型成功的最佳案例，以「同心」的諮詢角度與超

過10年的橫跨各產業300間企業的顧問經驗，為痛點解套、為賣點加分，臺灣最專精Salesforce的平台權威-天新資訊。

FUTURE INTELLIGENCE TECHNOLOGY INC.天新資訊股份有限公司

GENIRON.COM INCORPORATET 錢隆科技股份有限公司

» www.geniron.com.tw

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» www.fiti.com.tw

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Earlier in 2019, Gromin International has surprised Taiwan’s quiet e-commerce systems support industry by introducing the YOUNDID e-commerce management system specialized for the e-commerce business model. With the best quality and cost performance, Gromin provides the long-anticipating SMEs with the management system support for online shopping, composite stores, and wholesale business. YOUNID e-commerce management system satisfies the “You Need” spirit and has created an amazing 80% adoption rate since its launch. With the newest technology, management structure optimization, and operation method optimization, Gromin continues to strengthen the solution content. It also offers enterprises stronger support and meets their var ious needs in e-commerce or cross-border ERP. Gromin is the ideal and preferred cloud ERP system.

耕明國際在2019年為臺灣沉寂已久的電商系統支援服務領域投下震撼彈！代理推出專為電商經營模式研發的

YOUNID電商管理系統，以最優質的性價比，提供網購、複合門市、批發等中小企業期盼已久的管理系統支援。

YOUNID電商管理系統滿足「YOU NEED」的精神推出迄今，創造出80%的驚人採用率，技術最新化、管理架構最適化、操作方式最佳化三大更新方針，不斷進行方案內容的

強化。讓企業能得到更堅強的後盾支援，滿足您在電商或跨

境ERP的各種需求，成為最理想的雲端ERP系統首選！

Tired of the food for its lack of choices and flavors? Want food from popular shops or street alleys that are too far away for general delivery platforms to deliver?

Office workers should band together for group buying! By The Way hopes to use cross-area food delivery with fixed delivery fees to solve this problem. Since launching in October 2018, the platform has accumulated 500 members in five short months, and has collected over a hundred orders for a single store in a single day in Neihu. Consumers who work in food deserts can enjoy delicious food from each administrative district for less than NT$30 per delivery, giving them many more options for lunch. The more people who order together the cheaper the delivery!

辛苦的上班族，您對附近的店家有吃膩了、選擇性

少、口味難吃，然又想吃吃其他人氣名店或街頭巷弄的好料

而一般外送平台還有距離的限制等問題嗎?上班族們快揪團動起來~ By The Way就是希望能用“固

定運費” 的跨區美食外送，來幫您“解決”這個問題，從2018年10月正式上線至今，短短五個月，已經累積了500名註冊會員，更創下內湖區單日單店銷售破百的數量，讓在美食沙

漠上班的消費者，花不到30元運費，就能吃到各個行政區的排隊名店美食，讓午餐選擇更多元，越多人一起訂購越便

宜！

GROMIN INTERNATIONAL CORPORATION耕明國際有限公司

HAOHUAGROUP浩華企業有限公司

» www.bytheway.com.tw

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» www.ecerp.com.tw

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The Internet celebrity economy is still growing, but the current referral environment through Internet celebrities is not effective. Thus, M1 Marketing has created an Internet celebrity e-commerce platform, SOOCKER, with blockchain as the core. SOOCKER provides one-stop integrated services like matchmaking, referral, e-commerce, and instant profit distribution. This is a new cooperation model that integrates brands with Internet celebrities, letting Internet celebrities become virtual salespeople. M1 Marketing hopes to help Internet celebrities earn steady income through referrals, as well as help brands, under increasingly higher advertising costs, use Internet celebrity referrals to reduce marketing costs, achieve more specific benefits, and create a win-win market model.

網紅經濟仍在持續成長，但目前透過網紅來做導購的電

商環境效果不彰，所以沂動行銷創立了一個以區塊鏈為核心的

網紅電商平台「SOOCKER 搜客網絡」。提供媒合、導購、電商、即時分潤的一站式整合服務，整合品牌與網紅新型態的合

Combining technology and local expertise, JANIO provides customers with a comprehensive, one-stop logistics service. JANIO's door-to-door distribution service covers all of Southeast Asia, making it easy for all of its clients to manage cross-border logistics. Cross-border logistics expert JANIO is capable of helping its clients break through the roadblocks of selling online throughout Southeast Asia.

結合科技與在地專業，JANIO為您實現全方位、一站式的物流服務。配送範圍涵蓋全東南亞，門到門的服務，輕

鬆管理跨境物流。讓跨境物流專家JANIO，為您打通東南亞電商！

As a professional colored packaging manufacturer with more than 30 years of experience, Meei Jeng Paper Products offers a wide range of custom paper box products with fully automated production equipment. The company also provides structure and graphic designs during the pre-press process for the development of colored paper boxes from initial concept to final product. The product range covers shipping boxes, corrugated boxes, packaging for 3C consumer electronics, cosmetic and beauty packaging, wine boxes, and packaging for wedding cakes. Moreover, other packaging materials such

M1 MARKETING INC.沂動行銷股份有限公司

JANIO TECHNOLOGIES PRIVATE LIMITED新加坡商台灣劍牛股份有限公司

MEEI JENG PAPER PRODUCTS MFG. CO., LTD. 美正紙器股份有限公司

» www.janio.asia

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JANIOAsia’s Logistics Simplified


作方式，讓網紅成為您的線上虛擬業務。希望一方面協助網紅

透過導購賺取穩定的收入；另一方面協助品牌，在數位廣告成

本越來越高的情況下，利用網紅的導購，降低行銷成本，達到

更具體的獲益成效，打造雙贏的市場模式。

The Internet is like an ocean filled with information. Ever thought about how products can stand out in this ocean of information to obtain more business opportunities? Minder Group and Montessori Interactive can help provide its clients with a comprehensive service center, which includes protecting their brands with patents and trademarks, expanding new markets for them through localization and technical translations, and promoting their companies through modern web design and e-commerce sites. It also make great use of Amazon, Google Adwords, Facebook ads, Baidu ads, etc. to help its clients sell products.

在網際網路

裡，像大海一般

的資訊量，有想

過如何讓自己的

產品可以輕易地

在網海裡受到注

目，獲得更多的

商機？

保護您的品

牌，通過專利和

商標。擴展到新

市場，通過本地

化和技術翻譯。

推廣您的公司，

通過現代網頁設

計和電子商務網

站。銷售產品，

大力借助亞馬遜、谷歌Adwords、Facebook廣告、百度廣告等。通過滿德集團/蒙台梭利互動兩個品牌，為您的企業提供全方位服務中心。

as foam, high-density foam, and blisters can be integrated, providing quality packaging and one-stop procurement and production services.

With Meei Jeng Paper Products, packaging problems can be quickly resolved to make one’s products more valuable!

美正紙器為專業彩盒製造商，擁有30多年的產業經驗，全自動生產設備，提供多樣化的彩盒訂製。並可提供印前結構與

視覺設計的相關服務，從概念開發，到各類紙製彩盒製造。產

品範圍涵蓋宅配箱、瓦楞彩盒、3C消費性產品包裝盒、美妝彩盒或酒盒、喜盒⋯等精裝盒。此外，可整合其他包材材質，如:泡綿、高密度海綿、泡殼⋯等，提供優質的包裝及一站式採購

與製作的服務。

有了美正紙器，包裝難題將變得更容易且更快解決，為您

的產品創造更高的價值!

MINDER GROUP滿德集團

» minderlaw.com/tw/

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» www.m1.com.tw

» www.mjpaperbox.com

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均衡高手是如何成為防詐騙管理領先者2019 年全球電子商務防詐騙管理報告

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Hong Kong-based Reasonable Software House has been dedicated to developing diverse performance-hoosting software products for enterprises and individuals, operating seven service offices in Asia. It has served over 2,000 corporate clients in various industries worldwide over the past 14 years, including Mass Transit Railway (MTR), Giodano, many financial and insurance firms in China and Hong Kong and large-size group shopping networks, while also delivering over 3 billion e-mails a year.

The company offers a wide range of services such as promotional e-mails and text messages, cloud and information system services (classified member management, AI-based smart e-mails, e-commerce and routin office e-mails, SEO/SEM, and website building. These services are suitable for enterprises seeking to develop new customer groups or boost customer loyalty, brand vendors, e-commerce operators, groups, orgnizations and personl studios.

香港商思齊軟體致力為不同大小企業和個人研發各種提

高效能的軟件。在亞洲設有7處服務據點，在過去14年裡服務超過兩千家企業，遍布各行各業，包含港鐵、Giordano、中港多家金融與保險公司以及大型團購網等，每年發送的郵

件筆數逾30億筆。服務項目：電郵與簡訊推廣、雲端及資訊系統服務(會

員分群管理、AI智能化電郵、事務性電郵)、SEO/SEM、網站架設。適用對象：欲開發新客群或提高顧客忠誠度的企業、

品牌、電商、團體機關、個人工作室。

» rspread.hk

BOOTH 攤位 H0510

REASONABLE SOFTWARE HOUSE (HK) LTD. 思齊軟件有限公司

Digital technology is constantly changing the global business model. Posify builts the PosifyRetail omnichannel O2O new retail cloud platform to help small and medium-sized enterprises digitize and explore new areas of business. PosifyRetail has seven functional modules, an omnipotent ePOS system, flexible online store creation platform, efficient inventory management, strong customer relationship management, flexible discounts and promotions system, comprehensive digital marketing tools, and comprehensive reports and analyses, to help customers improve their operational efficiency for easy retail management.

Posify has also launched the first Holistic Distributor Management System in Taiwan, which provides a holistic promotion and distribution mechanism, allowing distributors or members to refer customers for an explosive amount of sales for a spurt in profits.

數位科技正不斷改變全球商業模式，P o s i f y打造PosifyRetail全通路O2O新零售雲端平台，協助中小企業數位化，開拓業

務新領域。

PosifyRetail具有全能 e P O S系統、靈活網

店創建平台、

高效庫存管

理、強大客戶

關係管理、靈

活促銷推廣系

統、全方位數

位行銷工具、

全面報表分析

等七大功能模

組，幫助顧客提高其運營效率，輕鬆管理零售業務。

Posify 更推出了全臺第一的「裂變式分銷系統」，提供裂變式推廣分潤機制，讓您的分銷商或會員，以客帶客，

快速引爆銷量，業績營收突飛猛進。

POSIFY台灣富盈通新零售科技有限公司

» www.posify.me

BOOTH 攤位 H0416


TransBiz helps Taiwan's invisible champions sell their own brand products globally through the Amazon platform.

Breaking through cultural barriers, TransBiz helps transform Taiwan's brand industry and enter overseas markets through cross-border e-commerce. “Helping more Taiwanese brands grow overseas and sell more" is the core belief and mission of TransBiz!

TransBiz uses its growth hacker knowledge and digital marketing to help companies expand globally through Amazon, enabling companies to successfully use Amazon as an accelerator to significantly increase sales and visibility in overseas markets. Through B2C2B, it will attract more agents and sharply increase the sales of one’s brand products.

為臺灣的隱形冠軍打造自有品牌，乘著Amazon平台，加速行銷賣到全世界。

打破文化障礙，協助臺灣品牌產業轉型，透過跨境電商

打入海外市場，「協助更多臺灣品牌在海外發揚光大，賣得更

多」是 TransBiz 的核心信念和任務！

As a big data expert for retail, SkyREC has created a proprietary business analysis platform for brick-and-mortar retail.

Through AI image recognition, SkyREC helps retailers observe three stages of customer behaviors -- from entering the store, interaction to transaction -- and quantify those behaviors into data. Important indicators include customer traffic analysis, popular/unpopular product displays, traffic flow, and proportion of new/frequent customers. By examining the performance of the three major stages, SkyREC helps the retail industry shorten the decision-making process and make appropriate business decisions. Within three years since its establishment, SkyREC has successfully cooperated with more than 100 international brands, including IKEA and Timberland, and over 2,000 stores.

SkyREC 為零售大數據專家，為實體零售打造專屬商情分析平台。

從顧客消費旅程的三大環節「進店 x 互動 x 成交」，結合AI 影像識別，幫助零售業洞察顧客為，並將行為量化成數據，重要指標包括客流分析、冷熱門商品櫃、顧

客動線、新熟客比等。透過檢視三大環節的表現，幫助

零售業縮短決策週期，對症下藥提出營運決策。成立至

今 3 年內，已成功合作超過 100 個國際品牌，如 IKEA、Timberland ，導入超過 2,000 家門市。

Enterprises often hire salespeople, attend exhibitions, advertise, and use Alibaba to gain business opportunities. But it takes a lot of manpower and time to convert business opportunities into orders. Patisco is a B2B multichannel front-end solution that breaks through manpower and time constraints. Companies can build their private online catalogs

TRANSBIZ 睿博數位行銷有限公司

SKYREC INC.思凱睿克有限公司

XINOSYS CO., LTD.錫諾系統有限公司

» www.skyrec.cc

BOOTH 攤位 H0318


睿博用與時俱進的亞馬遜成長駭客知識和專業的數位行

銷操作，協助企業透過Amazon拓張海外版圖，讓企業能成功以亞馬遜作為加速器，大幅提升海外市場的銷量和知名度，從

B2C2B，不僅讓代理商看見你，也讓自有品牌賣得更多！

St i l l us ing the outdated L INE and WeChat for marketing? Any idea that most people refuse to add marketing accounts, or block and delete the accounts once they get the free stickers?

Zhongsheng Enterprise is a cross-era e-commerce and retail store marketing tool, and the only marketing and customer service software that is patented in Taiwan. The group's self-developed EzChat marketing and customer service integration system can be combined with photos, documents, and dailogue, which can be transfered in full to one’s designated colleague. Surpassing LINE with its powerful features, one can store photos and dialogue of customer conversions permanently.

還在用過時的LINE、微信，作為行銷方式嗎？知道大部份的人已經拒絕將行銷帳號加入好友了嗎？甚至少數將

行銷帳號加入好友的人，在下載免費貼圖後，隨即將帳號

封鎖刪除嗎？

中昇企業是一個跨時代的電商與實體店家行銷利器，

唯一獲得臺灣發明專利的行銷暨客服軟體，

集團自行研發的易利通行銷暨客服整合系統可以連

同照片，文件與對談內容，即時並完整的轉接給指定的同

事。超越LINE的強大功能，可以讓你與客戶的對話圖片跟文字永久保存。

for potential customers to browse different products, trading conditions, and prices. Salespeople can further discuss product specifications, customization details, and even accept orders with a dedicated messaging app. Thus, companies can redistribute existing resources in the most economical way and quickly establish collaborative relationships to gain opportunities before others.

企業多以聘請業務、參加展會、刊登廣告、上阿里巴巴

等方式來獲得商機。但是要耗費相當的人力與時間才能把商機

轉換成訂單。Patisco貿商道是突破人力與時間限制的：多渠道B2B前端解決方案。企業可建構私有線上型錄，發放給潛在客戶瀏覽不同產品、交易條件、與價格。業務人員能進一步以專

用訊息APP討論產品規格、客製細節、甚至接受下單。因此，企業能以最經濟的方法，重新分配既有資源，快速建立協作關

係，以獲得先機。

ZHONGSHENG ENTERPRISE CO., LTD. 中昇企業有限公司

» www.chat1818.com.tw

BOOTH 攤位 H0504

» transbiz.com.tw

» www.patisco.com

BOOTH 攤位

BOOTH 攤位

H0316

H0309


Global e-commerce industry, driven by the rapidly rising internet penetration, attractive discounts and more efficient delivery networks, is expected to grow faster this year with the introduction of new technologies, like 5-G.

According to data released by Canada-based e-commerce platform Shopify and Germany-based Statista, global retail e-commerce revenue is expected to hit US$4.5 trillion to US$4.9 trillion by 2021.

The UK Office for National Statistics has even predicted that 95% of purchases will be made online by 2040 with consumers increasingly relying on online shopping.

Citing Statistics, Shopify Plus has reported that Asia tops the world in terms of online sales in 2019 with US$831.7 billion, followed by North America’s US$552.6 billion, Europe’s US$346.5 billion, Australia’s US$18.6 billion, Africa and the Middle East’s US$18.6 billion and South America’s US$17.7 billion.

A further breakdown shows China ranks first in the world’s10 biggest e-commerce markets. Led by e-commerce subsidiaries of Alibaba group, including Taobao, Alibaba.com, Tmall and others, China is projected to receive US$740 billion worth of online sales.

After reigning the e-commerce world for more than a decade, the U.S., led by e-commerce giants like Amazon and eBay, is currently the world’s second largest e-commerce country with US$561 billion in annual online sales.

The United Kingdom makes it to third place with US$93

billion, despite its small size, while Japan ranks fourth with US$87 billion.

Germany ranks fifth with US$77 billion, though it is Europe's second largest e-commerce market after the UK. South Korea comes in sixth with US$69 billion, followed by France’s US$55 billion, Canada’s US$44 billion, Russia’s US$19 billion and Brazil’s US$16 billion.

Shopify Plus noted that by 2023, retail e-commerce sales in Asia-Pacific are projected to be greater than the rest of the world combined. This is due to (1) rapid urbanization and technological advancements, (2) more than 85% of new middle-class growth residing in APAC, and (3) a host of government and private-led initiatives in China.

E-commerce Trends of 2019According to London-based review site Ecommerce

Platforms, there are five major trends in 2019.

1. Personalization and Customer EngagementCompared to traditional retail shopping, online stores do

not have a retail clerk who can recommend products based on your interests, tastes, and preferences. To mimic this experience, e-commerce companies leverage personalization opportunities throughout the shopping journey. Using personal online data such as search queries, page visits, and purchase history, brands transform their online stores to best serve the customer’s needs and interests, according to Ecommerce Platforms.

Global E-commerce Sales Seen to hit US$4.9 Trillion by 2021全球電子商務銷售額2021年上看4.9兆美元

今年應關注的五大趨勢

5Emerging Trends to Follow in 2019

26 Industry Intro │ 產業概況

2. AI, Assistants & ChatbotsArtificial intelligence (AI) plays an important role in the

e-commerce market as it does to other sectors. While AI assistants can handle a number of tasks typically assigned to a human, such as managing inventory or handling inquiries, chatbots can fulfil a number of customer service needs, from answering questions about a product to discussing a complaint. AI and chatbots also learn from customer conversations and evolve to better assist in a user’s personalized e-commerce experience.

3. B2B E-commerce Is ExplodingIn a survey of 500 B2B organizations, BigCommerce found

that 80% accepted orders and payment via their website, further proving the growth of e-commerce in B2B industries moving forward. Research also found that 50% B2B buyers desired personalization when searching for online suppliers with whom to build relationships, according to Ecommerce Platforms.

4. Interactive Product VisualizationInteractive product visualization technology, such as

virtual reality, 3D imaging, augmented reality and more seeks to bring the tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing. It enables them to interact with a product from the comfort of their smartphones.

5. More Custom Retail ExperiencesWhile interactive product technology, personalization, and

chatbots all work to replicate that feeling online, no technology can truly replace every detail of an in-store experience. This explains why Amazon is launching stores, named “4-Star,” throughout the US. At these stores, one can interact with Amazon’s devices and top products in person.

全球電子商務在網際網路的普及化之下，商品價格折扣

優惠不斷增加，物流系統效率急劇提升，尤其在5-G技術的加入之後，預期今年更將加速成長。

根據加拿大電子商務平台Shopify和德國Statista公佈的數據，全球零售電子商務收入可望達到4.5兆美元至4.9兆美元之間。英國國家統計局甚至預測，到2040年時有95%的購物消費行為，都將在網路上進行。

Shopify Plus報告指出，今年亞洲的電子商務銷售將達到8,317億美元，其次是北美的5,526億美元，歐洲的3,465億美元，澳大利亞的186億美元，非洲和中東地區186億美元以及南美177億美元。

進一步分析各國電商市場顯示，中國在全球十大電子商

務市場中排名第一，在阿里巴巴集團電子商務子公司，包括淘

寶，阿里巴巴，天貓等的帶領下，中國電子商務銷售預計今年

更將到達7,400億美元。而在電子商務市場領先全球超過十年的美國，在亞馬遜和eBay等電子商務巨擘的領頭下，今年預計市場規模將到達5,610億美元，是目前全球排名第二大的電子商務國家；英國儘管規模較小，仍以930億美元排名第三；日本則以870億美元排名第四；德國以770億美元排名第五；韓國以690億美元排名第六；之後是法國的550億美元、加拿大的440億美元、俄羅斯的190億美元和巴西的160億美元。

Shopify Plus表示，基於「城市化規模快速成長和技術的進步」、「亞太地區居住超過85%的新中產階級」及「中國政府與民間公司的推廣」三大關鍵，到2023年，亞太地區的零售電子商務銷售額預計將超過世界其他地區的總和。

2019年的電子商務五大趨勢根據倫敦的評論網站Ecommerce Platforms報導，2019年

網路電子商務有下列五大趨勢。

1.個性化與客戶的參與相較於傳統的零售購物，網路商店沒有店員可以根據消

費者的興趣、品味和偏好推薦產品。為了將現實商店的交易體

驗導入網路商店，電子商務業者在消費者的購物過程中，會收

集運用個人上網數據，如；搜索查詢、頁面瀏覽和購買歷史，

在根據客戶的不同的需求與興趣並提供建議，來滿足消費者。

2. AI助手和聊天機器人AI人工智慧在電子商務市場中開始扮演重要的角色。AI助

手可以代替人類管理庫存或查詢商品，客戶透過聊天機器人可

以回答有關商品的各項問題，更進一步可以受理客訴。AI和聊天機器人可以從客戶對話中學習，並協助消費者發展更完善的

個性化電子商務體驗。

3. B2B電子商務仍快速成長在針對500家B2B服務的公司調查中，BigCommerce發現

有80%的人透過他們的網站接受了訂單和付款，進一步證明了B2B商業模式仍維持快速成長。Ecommerce Platforms研究發現，有50%的B2B買家希望與供應商能有更具個人化的消費體驗。

4. 互動式產品視覺化透過互動式產品視覺化技術，例如虛擬實境、3D影像、

實境擴增等，能為線上消費者帶來接近真實的商店體驗，並提

高消費者的購買慾望，讓他們可以透過手機，輕易的與產品進

行互動。

5.客製的零售體驗雖然互動式產品技術，個性化和聊天機器人都可以在網

路上複製實際商店的服務感受，卻沒有任何技術，可以真正取

代消費者在店內體驗的每一項細節。為了彌補細節上的不足，

亞馬遜在美國推出名為“四星”的商店，結合了實體零售和電

子商務，讓人們可以親身體驗亞馬遜的設備和產品服務。

27Industry Intro │ 產業概況

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0419華航帛琉一頁-ok.pdf 1 2019/4/26 下午 08:03:36

展場設施 Showground Facilities & Services服務設施

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Forwarder Companies

奕達運通有限公司二樓2C10 紳運有限公司三樓3C09、3C10EUROTRAN EXPO SERVICE CO., LTD. 2nd Floor, Room 2C10TRIUMPH EXPRESS SERVICE CO., LTD. 3rd Floor, Room 3C09、3C10

TEL: +886-2-2785-6000 TEL: +886-2-2758-7589

郵局

Post Office一樓世貿廣場入口大廳

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中西自助餐廳

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全家便利商店

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潛艇堡（SUBWAY）

SUBWAY二樓B區


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5th Floor, Area B會議室

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貿協書廊暨數位資訊服務中心

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祈禱室

Prayer Room世貿一館七樓B區(7B17室)Room 7B17, 7th Floor, TWTC Exhibition Hall 1 Ext. 1272

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Services │ 各項服務 29

talk to [email protected]

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