ShopLocal - SmartCircular - Non-Advertised Specials & Virtual Pages Overview
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Transcript of ShopLocal - SmartCircular - Non-Advertised Specials & Virtual Pages Overview
Merchants / Retailers often leave pages & products on the cutting room floor• Retailers can create more online only circular pages
• Highlight specific product verticals not covered in print
• Highlight items that did not make the cut
• Focus on areas that are timing / holiday specific
• ShopLocal can create virtual pages for retailers
• Retailers provide products to ShopLocal on a versioned or non-
versioned basis
• ShopLocal creates virtual pages for the retailer
• ShopLocal can load additional non-advertised specials via data feed
• Items are added to category, browse and search results
SC 4.0 Virtual Promotions
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Why Do Virtual Promotions?
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Rising Print Costs (paper, ink, shipping)
End of Item Lifecycle
Management
New Product Introduction
Trade Dollars / Co-Op Funds
Product Markdowns
Inventory Surplus
High Margin / Door Busters
Item Count Not Limited By Print Circ
Creates A Special Value Incentive For
Online Circulars Users To Know
More About What Is Happening In-Store
SC 4.0 Virtual Pages – Sample Template
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SC 4.0 Virtual Pages – Sample Template Being Populated With Item Details
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SC 4.0 Virtual Pages – Sample Template
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SC 4.0 Virtual Pages – Sample Template Being Populated With Item Details
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Pricing can be included on
template, but ShopLocal
recommends against this as to allow continual pricing updates
Ex. Advertised Specials - Petco
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Ex. Advertised Specials – Petco Co-Mingled With Regular Print Content
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Ex. Advertised Specials – Whole Foods
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Ex. Advertised Specials – Whole Foods
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Ex. Virtual Pages – The Home Depot
Ex. Virtual Pages – Sears
Ex. Virtual Pages – Sears
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Auto-Cover Template
The image remains static, while the text
updates as indicated by file
Ex. Virtual Pages – Sears
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Using only title and image on
page view allows flexibility to
continually update listing price
Ex. Virtual Pages – Sears
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Can feature custom or
auto-generated cover
This is an example of a
custom client-created cover
Ex. Virtual Pages – Sears
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Category based chapters
Ex. Virtual Pages – Sears
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Ex. Virtual Pages – Target #1
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Special messaging on the entry page promoting the
web only content
Ex. Virtual Pages – Target #1
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On rollover, a preview
appears that highlights the special web only content
Ex. Virtual Pages – Target #1
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On click, the user is taken
to the web only content
Ex. Virtual Pages – Target #2
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Ex. Virtual Pages – Target #2
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Ex. Virtual Pages – Target #3
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Ex. Virtual Pages – Target #4
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Ex. Virtual Pages – Target #4
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Non-Advertised Specials: Retailer Cross Promotional Best Practices
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Within a retailer’s dot
com site
Within a retailer’s print
circular ads
Within a retailer’s online
circular site
Highly integrated with
regular print content
Non-Advertised Specials: Circular Site Cross Promotional Best Practices
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Develop consistent messaging that
conveys value of additional content