SEO за SERM? Зависима ли е онлайн репутацията от SEO специалистите. Black Hat conference Bulgaria.
SEO, SEO за хотели
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Transcript of SEO, SEO за хотели
- 1. SEO
2. http://optimization.bgseo&sem http://vorobyov.info/blog/ seo&sem http://webmasterbg.orggvv http://searchengines.bgSEO 2 http://twitter.com/genata :2,5 Optimization.bg ApartmentsBulgaria.com 3. 4. SEO Search Engine Optimization 5. Onpage SEO Offpage SEO 6. Google.bg - 7. 8. : 64% Google 30% Bing+Yahoo 9. : ~ 90% Google 10. : 65% 22% Google 7% Mail.ru 1% Rambler 11. 12. : , Google SERP (SE result page) DMOZ , Google Directory Onpage SEO Ofpage SEO (, google place) Anchor , // 13. 14.
- SERP
15. 16. Onpage 17. Onpage 18. Offpage 19. Google Local SERP 20. Keyword Research 21.
- SERP
22. 23. 24. 25. 26. 10 Onpage- 27. : Url- (related) ( 3-4 ) 28. ( Title) title- : - *** 29. 70 30. onpage 31.
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32. 33. 2. . ! 3 , , , ... 34. 2. 35. 2.
- - meta description
36. 37. 38. DMOZ
- - Google dmoz .
39. Onpage 40. alt title -html : 41. : - : , , , ... 42.
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43. IV. onpage : , , , 44. IV. onpage
- Google ? :
45. 46. : 47. DMOZ 48. Google Place 49. - 50. IV. onpage
- Flash- Excel, Word, pdf- ,
51. , . 52. V. Ofpage 53. V. Ofpage
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54. 55. 56. - - 57. V. Ofpage
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58. booking : booking.com 59. - : TripAdvisor ... 60. 61. 62. ( ) 63. V. Ofpage
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64. Twitter 65. V. Ofpage
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66. , , . 67. VI. Google Local SERP 68. 69. +7 70. SERP : 11 7 Google Place 10 = 28 71. (heatmap): + 2010 72. 73. 1 + 74. 75. Google Places http://www.google.com/places/ 76. http://maps.google.com/maps/place ?... / ( 10) ( 5) 77. Google Place
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- 78. Google Place
Google Place 79. http://slides.bg/540/ 80. VII.
- Google:
- https://adwords.google.com/select/KeywordToolExternal
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- 81. : []
82. 83. VII. : http://wordstat.yandex.ru/ 84. VIII.
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- Site:hoteldomain.com
http://www.opensiteexplorer.org/ 85. Google Trends - http://www.google.com/trends 86. Google Insights for Search - , http://www.google.com/insights/search/ 87. Googlehttps://adwords.google.com/select/KeywordToolExternal 88. : http://wordstat.yandex.ru/ 89. ? 90. : http://optimization.bg/ [email_address]