Seo On-Page - Workshop 17.11.15
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Transcript of Seo On-Page - Workshop 17.11.15
![Page 1: Seo On-Page - Workshop 17.11.15](https://reader034.fdocument.pub/reader034/viewer/2022052514/58f0c1f51a28abae5f8b4629/html5/thumbnails/1.jpg)
Will Trannin
Workshop E-Commerce SEO OnPage
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Will Trannin
Will Trannin
• CEO e Fundador SEO Master
• Consultor SEO desde 2008
• Interesse especial por UX e Big Data
• Mestre em Computação pela PUC-Rio
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Will Trannin
Entenda o SEO
OnPageBlack Hat
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Aumento da visibilidade na busca online através da melhoria da experiência do usuário (seja homem ou máquina)
e do aumento da
autoridade da marca.
Definição do termo “SEO” pela SEO Master:
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PPC
SEO
PPC
SEO x PPC
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SERP
Title
URL
MetaDescription
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Como funciona a busca
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Como funciona a indexação
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Will Trannin
Executar
Mensurar
Planejar
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Will Trannin
Planejar
Entender perfil do seu cliente
Mapear necessidade do usuário
Como o usuário busca?
Fazer planejamento
de SEO
Pesquisa de palavras-chave
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Will Trannin
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Will Trannin
Tecn
olog
ia
Con
teúd
o
Aut
orid
ade
Executar
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Will Trannin
Pirâmide invertida do SEO
Tecnologia
Conteúdo
Autoridade
Peso para resultado
Dep
end
ênci
a
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Will Trannin
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Will Trannin
Ranqueamento Tráfego Conversão
Mensurar
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Will Trannin
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Will Trannin
OnPage
User ExperienceBlack Hat
Entenda o SEO
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Will Trannin
Title
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Will Trannin
URL
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Will Trannin
Meta Description
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Will Trannin
Meta Keywords
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Will Trannin
Title Meta Description URL
<56 caracteres
<142 caracteres
<115 caracteres
Recomendações
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Will Trannin
Sitemap
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Will Trannin
http://support.google.com/webmasters/bin/answer.py?hl=pt-BR&answer=156184
Sitemap.xml
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Will Trannin
http://support.google.com/webmasters/bin/answer.py?hl=pt-BR&answer=178636
Sitemap.xml
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Will Trannin
http://support.google.com/webmasters/bin/answer.py?hl=pt-BR&answer=183668#1
Tamanho
maior?50.000 URLs
ou 50 MB sitemap index
Recomendações Sitemap.xml
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Will Trannin
Aplicação
Todo o site > Disallow: /
Diretório > Disallow: /diretorio/
Uma página > Disallow: /pagina.html
Robots.txt
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Will Trannin
Robots.txt
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Will Trannin
Aplicação
<meta name=“robots” content=“noindex, nofollow”
index, follow
index, nofollow
noindex, follow
Meta Robots
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Will Trannin
200
301 404
500
302
HTTP Response Codes
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Will Trannin
/ferramentas?ord=alfabetica
ordenação
Categoria
/ferramentas
/ferramentas?ord=preco
a-z
$
nofollow
nofollow
Canonical<link rel=“canonical” href=“/ferramentas”/>
<link rel=“canonical” href=“/ferramentas”/>
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Will Trannin
Paginação
/ferramentas?pag=3/ferramentas /ferramentas?pag=2
Pág 3Pág 2next
Pág 1 next
prevprev
canonical canonicalcanonical
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Will Trannin
Velocidade do site
• 40% dos usuários sairão do seu site se demorar mais de 3s para carregar a página
• 50% dos seus usuários espera que o seu site carregue em menos de 2s
• +1s para carregamento diminui a conversão em -7%
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Will Trannin
Velocidade do site
1.utilizar cache do navegador
3. utilizar CSS Sprite
2. compactar as imagens
4. compactar HTML, CSS e JS
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Will Trannin
Velocidade do site
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Will Trannin
Headings
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Will Trannin
Busca Interna
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Will Trannin
Categoria x Busca
/busca?q=tv
Busca “tv"
/c/tv
TV
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Will Trannin
Página idealtítulo
localização
url
produtos por categorias
filtros
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Will Trannin
Otimização de Imagens
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Will Trannin
Nome do Arquivo
IMG00023.jpg
torta-de-morango.jpg
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Will Trannin
Atributo ALT
Descreva a imagem:
<img src=“torta.jpg" alt=""/>
<img src=“torta.jpg" alt=“torta de morango"/>
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Will Trannin
Contexto da imagem
Mussum ipsum cacilds, vidis litro abertis. Consetis adipiscings elitis. Pra lá , depois divoltis porris, paradis. Mussum Paisis, filhis, espiritis santis. Mé faiz elementum girarzis, nisi eros vermeio, in elementis mé pra quem é um leite
divinis, qui tem lupuliz, matis, aguis e fermentis. Interagi no mé, cursus quis, vehicula ac nisi. Mussum Prezidentis Aenean vel dui dui. Nullam leo erat, aliquet quis tempus a, posuere ut mi. Ut scelerisque neque et turpis posuere pulvinar pellentesque nibh ullamcorper. Pharetra in mattis molestie, volutpat elementum justo. Aenean ut ante turpis. Pellentesque laoreet mé vel lectus scelerisque interdum cursus velit auctor. Lorem ipsum
Mussum Prezidentis
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Will Trannin
Marcação semântica
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Will Trannin
Marcação Semântica
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Como fazer
Microdados RDFaMicroformatos
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João Gabriel da Fonseca @jgdafonsecaSEO técnico iniciante
Schema.Org
SEO Interno > Ferramentas > Webmaster Tools
schema.org
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Will Trannin
Black HatUser Experience
Entenda o SEO
OnPage
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João Gabriel da Fonseca @jgdafonseca
Curso de SEO
Keyword Stuffing
![Page 50: Seo On-Page - Workshop 17.11.15](https://reader034.fdocument.pub/reader034/viewer/2022052514/58f0c1f51a28abae5f8b4629/html5/thumbnails/50.jpg)
João Gabriel da Fonseca @jgdafonseca
Curso de SEO
Cloaking
![Page 51: Seo On-Page - Workshop 17.11.15](https://reader034.fdocument.pub/reader034/viewer/2022052514/58f0c1f51a28abae5f8b4629/html5/thumbnails/51.jpg)
João Gabriel da Fonseca @jgdafonseca
Curso de SEO
Esconder ConteúdoAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.
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João Gabriel da Fonseca @jgdafonseca
Curso de SEO
Doorway Pages
![Page 53: Seo On-Page - Workshop 17.11.15](https://reader034.fdocument.pub/reader034/viewer/2022052514/58f0c1f51a28abae5f8b4629/html5/thumbnails/53.jpg)
Técnicas Black Hat
Tipos de Punição
Punição -30
Punição -950
Desindexação
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Mobile
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Will Trannin
mesmo conteúdo mesmo domínio
Responsive Design
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Will Trannin
Menu
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Will Trannin
Janela de Visualização
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Will Trannin
Tamanho da Fonte
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Will Trannin
Conteúdo na Janela
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Will Trannin
Elementos de Toque
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Will Trannin
Resultados mobile-friendly Fator de ranqueamento
Desde: julho-2013
Expansão: 21-abril-2015
Mobile no Google
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Will Trannin
facebook.com/seomasterbr twitter.com/seomasterbr