SEO is Dead: It's a Linkless, SEOless World
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SEO Link Building Is Dead
Its a Linkless, SEOless World...
And many marketers have their knickers tied up in a twist over it...
Eric Ward: Link Moses, writes for Link Week column at SearchEngineLand.com
Rae Homan: CEO of PushFire, author of the often controversial Sugarrae blog.
Eric Ward: 11 Reasons Link Building Is A Futile Waste Of Time And One Big Reason It Isnt
Rae Homan: Google Propaganda, SEO and Why Marketers Need to Wake up
Eric Ward: at SearchEngineLand.com
Rae Homan: at SugarRae.com
A lot of people who think SEO is dead in my opinion, do so because they were one trick ponies so to speak - had one ranking tactic in their arsenal that they conf_used with a strategy build keyword based links.
~ Rae Hoffman
Its been made clear by everyone that link building is now dead, the last nail in the con being the guest blog po_st, hammered in by my friend, colleague, and occasional co-panelist, Matt Cutts, who takes way more grief than he deserves.
~ Eric Ward
To be clear, Im not picking on Matt personally here, even though his po_st was partially responsible for spurring this po_st. Google is a huge company and Matt doesnt run it. Im sure when Matt is met with e_xamples of the above, hes sometimes like ~ Rae Hoffman
Speaking of Matt Cutts, we DO like the guy:
Is Good Content Good Enough?
You now have one single solitary content mission:Be awesome. Be awesome and the world will find and share that awesomeness this is the 2014 social version of 1994s build it and they will come approach, or the
2010 version of just make it an app and they will download it. ~ Eric Ward
Somehow, someway, the web has evolved into this ab_solutely am9ing collection of utterly brilliant content that builds its own links or downloads itself onto your handheld. ~ Eric Ward
Were told to create good content and our Google rankings will be fine.
Im sorry, but I live in reality. In reality, creating good content guarantees you nothing. :eres no guarantee good content will magically be shared.
~ Rae Hoffman
If good content does get shared, and gets shared so much that a larger site republishes it, it could screw me.If people like it, and link to it with too much anchor, it could screw me.If not enough quality sites link to it in proportion to the overall inbound links, it could screw me.If multiple bloggers with a good audience who can give me good e_xpo_sure, but that also blatantly sell links or publish a lot of guest po_sts links to it, it could screw me.If I include a ni;y graphic in it and enough people repo_st that graphic and give me a link credit for being the source, it could screw me.
~ Rae Hoffman
In short, Im suppo_sed to publish awesome content, not actively promote it and hope that the right ratio_s of the right t