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description

Diseño y Comunicación visual

Transcript of sentido visual

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Comunicación & Diseño

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Como bien mencionaba al principio, el poder de afectación por parte del diseño, sea positivo o negativo, es aún mayor que la que los mismos profesionales de la materia se imaginan. El diseño es un proceso que acude a una percepción natural del ser humano como es el reordenamiento para llegar a un estado “deseado” y esto implica ir más allá de la elaboración de piezas gráficas. Éste busca transformar e intervenir en proce-sos complejos que ninguna ciencia o disciplina ha podido penetrar totalmente como es la comunicación.

Por este motivo resulta de vital importancia como diseñadores y comunicadores visuales que comprendamos y tomemos una posición consciente frente al alto nivel de responsabilidad social que tenemos cuando nos encomiendan la elaboración de una estrategia y debemos por tanto buscar la forma de contribuir al desarrollo de nuestra región a través de nuestras acciones.

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