sem3 salaybus

8/8/2019 sem3 salaybus

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OPERATIONS RESEARCH

Course Code: BBAOM 20301 Credit Units: 04

Course Objective:The objective of this paper is to make students familiar with basic concept and tools in Operations Research. These

techniques assist in solving complex problems and help in decision making.

Course Contents:

Module I: IntroductionIntroduction to Operations Research, Definition, scope and limitations of Operations Research

Module II: Linear ProgrammingLinear Programming Basic Concepts, Model formulation; Solut ion methods Graphical Solution method, Simplex method(problems involving only upto 3 constraints and of inequality


2/9

FINANCIAL MANAGEMENT I

Course Code: BBAFN 20301 Credit Units: 04

Course Objective:

Finance is Fun. In todays world, every manager is a decision -making unit. To take decisions which are effective, a manager

in any of the functional areas be it Marketing, HR or IT requires a thorough cost and benefit analysis and a feel for Financeso as to look at the long term implications of his/her decision. This course is a "nut and bolts" course on Finance where the

basic Financial decisions will be explained through problems and exercises, thus giving the student an understanding and afeel forFinancial decision making. This syllabi is only for the Third semester and the course will continue in the FourthSemester as well.

Course Contents:

Module I: Introduction to Financial ManagementFinancial Environment, Indian Financial System, Evolution ofFinancial Managem ent, Key activities ofFinance ManagerChanging Role ofFinance Managers, Key Decision Areas in Financial Management, Objectives of the firm, Organization ofFinance

Module II: Time Value of MoneyConcept of Time value of Money, Process of Compounding and Discounting, Future Value of a Single amount, Future Valueof an Annuity, Present Value of a Single Amount, Present Value of an Annuity, Basics of Risk and Return

Module III: Basics of Capital BudgetingBasics of Capital Budgeting, Preparation of capital budgeting proposal, Investment criteria NPV, IRR, PI, Payback, ARR.

Module IV: Risk Analysis in Capital Budgeting

Risk Analysis of Capital Budgeting, An a Introduction to Decision tree analysis, Scenario Analysis, Sensitivity Analysis,Simulation models

Module V: Working Capital Management PolicyShort Term Asset Management and Financing Policies - Factors influencing working capital policy, Financing of working

capital.

Module VI: Management of Cash, Receivables & InventoryOperating cycle analysis, Management of inventory and receivables, Management of cash and marketable securities.

Examination Scheme:

Components CT HA C V A EE

Weightage (%) 10 5 5 5 5 70

Text & References:

Text:

y Pnadey, I. M, Financial Management. Ninth Edition, Vikas Publishing House Pvt. Ltd.References:

y Van Horne, J.C Financial Management & Policy Twelfth Edition, Prentice Hally Chandra, P. Fundamentals ofFinancial Management, Sixth Edition, Tata McGraw Hill.


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MANAGEMENT INFORMATION SYSTEMS

Course Code: BBAMS 20301 Credit Units: 03

Course Objective:This course focuses on the relationships among management, information, and systems as well as the relationship between a

manager's need for information and his/her position in the organization, how hardware, software, data, people, andprocedures are combined to form an information system, how information technology can be used by a business organizationto gain a competitive advantage why a knowledge of information systems is crucial to anyone who plans a career in businessOrganisation.

Course Contents:

Module I: Organizations, Management and InformationMeaning and Role of MIS, Organization Structure, Business process

Module II: Information Technology InfrastructureManaging Hardware and Software Assets, Managing Data Resources (DRM), Data Bank concept, DBMS (Data basemanagement system)

Module III: Management and Organizational Support Systems for The FirmDecision Making Process: Structured, Un-Structured Decision, Semi-structured, Managing Knowledge: Knowledge Work

and Artificial Intelligence (DSS, ES), Enhancing Management Decision Making by the use of such tools.

Module IV: Building Information Systems in The Digital FirmRedesigning the Organization with Information Systems, Understanding the Business Value of Systems and ManagingChange.

Module V: Managing Information Systems in The Digital FirmInformation Systems Security and Control, Managing International Information Systems.

Examination Scheme:


Weightage (%) 10 5 5 5 5 70

Text & References:

Text:

y Data Communication and Teleprocessing System, Trevor HousleyReferences:

y Data Communication and Distributed Networks, Uyless D. Black


4/9

MARKETING MANAGEMENT I

Course Code: BBAMK 20301 Credit Units: 04

Course Objective:The main objective of this course is to give students an elementary knowledge of the fundamentals in the field of marketing.

The focus will be both on developing and helping them imbibe basic marketing principles and establishing an appreciation ofcontemporary realities. However, in order to do justice to the varying diversity of a real market place, the course shall betaught over two semesters- semester III and IV.In semester III, emphasis will be on the core concepts in marketing, therebygiving the students an understanding of the environment in which marketing works.

In semesterIV, the students will be introduced to the greater and finer details of how marketing works.

Course Contents:

Module I: Introduction to MarketingMeaning of marketing, Core concepts of marketing, Evolution and its role in the changing business environment, Variousmarketing management philosophies, viz., the production concep t, the product concept, selling concept and the marketingconcept, The newer definitions of marketing- societal marketing and relationship marketing.

Module II: Relationship between Marketing and Strategic PlanningIntroduction to Strategic Planning with marketing perspective, Marketing process and Marketing Plan.

Module III: Analyzing marketing opportunitiesInternal and External Marketing Environment Analysis, Introduction to Marketing Information System and MarketingResearch.

Module IV: Studying Consumer Behaviour

Buying Behaviour for Consumer Markets and Industrial Markets, Types of Buying Situations, Buying Decision Process andFactors Affecting Buyer Behaviour, Consumer Adoption Process.

Module V: Segmentation, Targeting and PositioningConcept of Market Segmentation, Bases for segmenting Consumer and Business markets, Approaches for Targeting,

Differentiation and Positioning.

Examination Scheme:


Weightage (%) 10 5 5 5 5 70

Text & References:

Text:

y Marketing Management, Philip Kotler, Eleventh EditionReferences:

y Principles of Marketing, Philip Kotler and Gray Armstrongy Marketing Management, Michael R. Czinkota and Masaaki Kotabey Marketing, Charles W. Lamb, Joseph F. Hair, and Carl McDaniely Fundamentals of Marketing, Stanton, Ezel, etc.


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COST AND MANAGEMENT ACCOUNTING

Course Code: BBAFN 20302 Credit Units: 03

Course Objective:The course aims at developing an insight into cost accounting, its need and the various methods used to determining the cost

of production, preparation of cost sheet, allocation and absorption of overheads, break even analysis, variance analysis andbudgeting.

Course Contents:

Module I:Introduction to Cost AccountingMeaning, nature and scope of cost accounting. Differentiate cost accounting from management accounting and financial

accounting. Methods of costing. Cost concepts and numerical on preparation of cost sheet. Relevant costs for decision -making.

Module II: Material Pricing & methods of CostingMethods of pricing materials. Actual cost method, First in First out method, Last in First out method, Highest in First outmethod, Replacement Cost method, Introduction to various methods used in costing: job costing, batch costing , contractcosting, single costing, process costing, services or operating costing (no numericals)

Module III: Overhead Allocation and AbsorptionIntroduction and classification of overheads. Accounting for factory overheads, Accounting for the administra tion overheads.Definition and classification of Selling and Distribution overheads and numericals on the same. Introduction to ActivityBased Costing.

Module IV: Marginal Costing and Cost Volume Profit Analysis

Marginal Costing F

ixed & variable cost, meaning & characteristics of marginal costing profit/volume ratio. Limiting orkey factor, break-even analysis and calculation of sales for desired profit and numericals on the same.

Module V: Budgetary ControlBudgetary Control, objective of budgetary control, preparation of purchase budget, production budget, cash budget, fixed &

flexible budgets and zero base budgeting.

Module VI: Variance AnalysisConcept of variance. Material Cost Variance, Material Price Variance and numericals on th e same. Labour cost Variance,Labour Rate Variance and numericals on the same. Concept of overhead variance.

Examination Scheme:


Weightage (%) 10 5 5 5 5 70

Text & References:

Text:

y Cost Accounting, S.P Jain & K.L NarangReferences:

y Management Accounting, MY Khan & PKJain, Third Edition, Tata McGraw Hilly Advanced Management Accounting, Robert S Koplan, Anthony A Atkinson, Third Edition, Printice Hall.


6/9

BUSINESS LAW

Course Code: BBALW 20301 Credit Units: 03

Course Objective:The objective of the course is to acquaint the students with the fundamentals of business related laws, which have an

important role over smooth conduct of business.

Course Contents:

Module I: Legal Environment of BusinessEnvironment of Business, Its importance, Legal environment of business.

Module II: Indian Contract Act, 1872Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, Principles Gover ning Capacity ofParties and Free Consent, Legality of Objects, Performance and Discharge of Contract, Breach of Contract and its Remedies,Basic Elements of Law Relating to Agency, Guarantee and Pledge.

Module III: Indian Sale of Goods Act, 1930Sale and Agreement to Sell, Hire Purchase Pledge Mortgage Hypothecation Lease. Goods Different types of Goods,

Passing of Property in Goods, Conditions and Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller.

Module IV: Negotiable Instruments Act, 1881Meaning of Negotiability and Definition of Negotiable Instruments, Features, Cheques, Bill of Exchange and Promissory

Note, Holder in Due Course, Crossing of Cheques, Endorsement and Dishonour of Cheques.

Module V: Elements of Company Law

Meaning and types of companies,F

ormation of a company, Memorandum and Articles of Association, Prospectus and Issueof Shares, Share Capital and Shareholders, Company Meetings and Proceedings, Powers and Liabilities of Directors,meeting ,Managerial Remunerat ion and Winding up of Company.

Module VI: Consumer Protection Act 1986 and TortsNeed for Consumer Protection Meaning of Consumer Different redressal Forums for Consumers, Rights of Consumers,Unfair Trade Practices, and Procedure forFiling Complaint s. Meaning of tort, Application of Tortuous Liability in BusinessSituations.

Examination Scheme:


Weightage (%) 10 5 5 5 5 70

Text & References:

Text:

y Mercantile Law N.D. Kapoory Prof(Cmde) P.KGoel ,Business Law for managers BiztantraReferences:

y Dr S M Shukla and Dr O P Gupta Mercantile Lawy S S Gulshan Excel Book Mercantile Lawy Maheshwari & Maheshwari .Business Law,


7/9

COMMUNICATION SKILLS - I

Course Code: BBABS 20301 Credit Units: 01

Course Objective:To form written communication strategies necessary in the workplace

Course Contents:

Module I: Introduction to Writing SkillsEffective Writing SkillsAvoiding Common ErrorsParagraph Writing

Note TakingWriting Assignments

Module II: Letter WritingTypes

Formats

Module IIIMemo

Agenda and MinutesNotice and Circulars

Module IV: Report WritingPurpose and Scope of a Report

Fundamental Principles of Report WritingProject Report Writing

Summer Internship Reports

Examination Scheme:

Components CT1 CT2 CAF V GD GP A

Weightage (%) 20 15 30 10 10 10 5

CAF Communication Assessment File

GD Group DiscussionGP Group Presentation

Text & References:

y Business Communication, Raman Prakash, Oxfordy Creative English for Communication, Krishnaswamy N, Macmillany Textbook of Business Communication, Ramaswami S, Macmillany Working in English, Jones, Cambridgey A Writer's WorkbookFourth edition, Smoke, Cambridgey Effective Writing, Withrow, Cambridgey Writing Skills, Coe/Rycroft/Ernest, Cambridgey Welcome!, Jones, Cambridge


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BEHAVIOURAL SCIENCE - III(INTERPERSONAL COMMUNICATION AND RELATIONSHIP MANAGEMENT)

Course Code: BBABS 20302 Credit Units: 01

Course Objective:This course aims at imparting an understanding of:Interpersonal communication and relationship.Strategies for healthy interpersonal relationshipEffective management of emotions.Building interpersonal competence.

Course Contents:

Module I: Interpersonal CommunicationImportance of Behavioural/ Interpersonal CommunicationTypes Self and Other OrientedRapport Building NLP, Communication ModeSteps to improve Interpersonal Communication

Module II: Interpersonal StylesTransactional Analysis

Life Position/Script AnalysisGames AnalysisInteractional and Transactional Styles

Bridging differences in Interpersonal Relationship through TACommunication Styles

Module III: Conflict Management and NegotiationMeaning and Nature of conflicts

Styles and techniques of conflict managementMeaning of Negotiation

Process and Strategies of NegotiationInterpersonal Communication: Conflict Management and Negotiation

Module IV: Interpersonal Relationship DevelopmentImportance of Interpersonal RelationshipsInterpersonal Relationship Skills

Types of Interpersonal RelationshipsRelevance of Interpersonal Communication in Relationship Development

Module V: Impression ManagementMeaning & Components of Impression Management

Impression Management TechniquesImpression Management Training-Self help and Formal approaches

Module VI: End-of-Semester AppraisalViva based on personal journalAssessment of Behavioural change as a result of training

Exit Level Rating by Self and Observer

Text & References:

y Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third Edition, Allyn andBacon

y Julia T. Wood. Interpersonal Communication everyday encountery Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.y Rosenfeld, P., Giacalone, R.A. and Catherine, A.R. (2003). Impression Management: Building and Enhancing

Reputations at Work. Thomson Learning, Singapore.


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FRENCH - III

Course Code: BBAFR 20301 Credit Units: 02

Course Objective:To provide the students with the know -howTo master the current social communication skills in oral and in written.To enrich the formulations, the linguistic tools and vary the sentence construction without repetition.

Course Contents:

Module B: pp. 76 88 Unit 6

Module C: pp. 89 to103 Unit 7

Contenu lexical: Unit 6 : se faire plaisir1. acheter : exprimer ses choix, dcrire un objet (forme, dimension, poids et matires)

payer

2. parler de la nourriture, deux faons dexprimer la quantit, commander un repas aurestaurant

3. parler des diffrentes occasions de faire la fteUnit 7 : Cultiver ses relations

1. matriser les actes de la communication sociale courante2. (Salutations, prsentations, invitations, remerciements)3. annoncer un vnement, exprimer un souhait, remercier,4. sexcuser par crit.5. caractriser une personne (aspect physique et caractre)

Contenu grammatical :1. accord des adjectifs qualificatifs2. articles partitifs3. Ngations avec de, nerien/personne/plus4. Questions avec combien, quel5. expressions de la quantit

6. neplus/toujours - encore7. pronoms complments directs et indirects

8. accord du participe pass (auxiliaire avoir ) avec

lobjet direct9. Impratif avec un pronom complment direct ou indirect

10. construction avec que - Je crois que/ Je pense que/ Jesais que

Examination Scheme:

Components CT1 CT2 C I V A

Weightage (%) 20 15 20 20 20 5

C Project +PresentationI Interaction/Conversation Practice

Text & References:

y le livre suivre : Campus: Tome 1

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