Section CSection C

Understanding and Understanding and Writing Hotel ADSWriting Hotel ADS

Hotel ADSHotel ADS

英文广告一般有标题 (headline)、广告正文 (body)、插图 (illustration)、广告口号 (slogans)等部分组成。广告正文通常分以下三个部分： 1) 衔接广告标题和插图的语句，这部分语言富有诗意、夸张； 2) 商品的叙述描写，多用一般现在时； 3) 厂家或公司申明，欢迎购买某商品，最后是署名和广告口号。而宾馆广告应该提供宾馆的一些特色图片资料以吸引读者，侧重于服务项目和服务特色。大多都提供服务特色、客房种类、价格和联系方式（电话和传真号码、或电子邮件地址等）、宾馆的详细地址等。

注意广告语言的特点：语言要尽可能简短、明了、通俗易懂。

SampleSample 11Ads of Lake HotelA warm welcome from the heart of Lake Hotel staff! Our 30 rooms and one suite are air-conditioned with satel

lite TVs and telephone. Superb bathrooms. Wine bar. Restaurant offering Hangzhou, Sichuan and Chinese foo

d. Conference room. Laundry service. Car, motorcycle and bicycle rentals. Telephone and facsimile service. Transportation from and to airport. Single room: $50 Double: $55 Twin: $70 Suite: $166 Contact us: tel: (86-0571) 212250; (86-0751) 212509 Fax: (86-0751) 212250 Address: 99 # Lake Street, Hangzhou

Abbreviations for hotel ads

Int’l Airpt. — International Airport

rms. — rooms

Rest. — Restaurant

quip. — equipment

US $1 per in Std. — US dollars for 1 person in standard room

Teens free — Free accommodation is provided for young

children who are accompanied by adults.

ExercisesExercises

DirectionsDirections：： Read the following hotel ad and then fill in the blanks with relevant information. Kuala Lumpur — In the park P. O. Box 10983, Jalan Pinang50732 Kuala Lumpur, West MalaysiaTel: (03) 248 1066 Fax: (03) 243 5930Location: In city center. Subang Int’l Airpt. 25 kmFeatures: 200 rms./suites. 12 floors.In-room movies. Gift shop. Hairdresser’s.4 Rest. 1 Bar. Outdoor pool. Sauna. Fitness quip. TennisChildren’s playground. Business services.Rates: US $1 per in Std. 130-150, Teens free

ExercisesExercises

The hotel is located in__________________. If you want to reserve a room, you can call ___________. The hotel has __ floors and offers many services. If you want to have your hair cut you can go to the __________. If you want to do some physical exercises, you can go _________ or use the fitness equipment. If you are a film fan, the hotel will satisfy you with their ______________ services. The hotel also offers _____________ for you if you want to organize a conference there. You should also understand the abbreviations (缩写形式 ) of some terms to enjoy yourself better at the hotel. For example: “Rest” stands for _________; “Int’l Airpt” stands for __________________; and “Std” stands for