Sect 1 - Ref CovIndexIntroTheCompany

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Reference Manual


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consultant name:

NATURAL SCIENCE FOR YOUR SKIN


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indexsection one The Company page 1

section two Skin Histology page 9

section three Monu Products page 19

section four Monu Treatment

Consultation page 88

section five Marketingand Branding Support page 119

section six Glossary page 135

section seven Slim Gel page 151

section eight Galvanic and Prescription page 153

section nine Renu-Anti-Ageing page 171

Section ten Vitru-Mens Skincare page 195

index


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section oneone

The Company

What we stand for page 1

Our heritage page 3

Our brand page 5



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what we stand forQuality, purity, authenticity

Our mission

To create the ultimate products and treatments whilst respecting our world.

At MONU Skincare we strongly believe in the resourcefulness of nature and

the powerful properties natural products have to offer. We respect the

environment we live in.

From the finest of natural ingredients to the highest professional skincare

and treatments, MONU Skincare strives for the highest standards.

what we do best

Provide nurturing, pampering and soothing skincare

Our history

research and constant innovation

Our unique products and treatment procedures mean that your clients will

benefit from advanced massage techniques and our constant innovation in

product creation.

Our products use some of the most advanced and intelligent actives to

ensure the best results for your clients.

Over thirty years experience of blending natural ingredients has secured

our position as the trusted partner to thousands of professional therapists.

Our pricing and support structures help to maximise your profits.

Let us help you share in our success

What you put on your body should be as

healthy and natural as what youd put into

it. We have always worked hard to ensure

that our products conform to a strictingredients policy and are manufactured,

by us, to the highest standards.

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bringing out the best in you,using the best of nature

NO ANIMAL TESTING

In line with EU regulations, all products are tested on human volunteers,

not animals. Since 1997 we have also ensured that none of our

ingredients have been tested on animals.

NO SYNTHETIC PERFUMES OR COLOURS

We are proud that our formulations exclude synthetic perfumes and

colours. Instead we prefer to use the unique aromas of pure essential oils.

Colour is provided by the ingredients or natural inorganic minerals.

OUR ECO ETHICS

At MONU, we know there are lots of things that we still need to dobut we are trying everyday to fulfil our responsibilities to the planet.

Our drive to become a Carbon Neutral company is already

supported by our use of recyclable material supplied to our

stockists.

We want you to feel good about buying our products, not just

because they are great, but also because we are thinking about

the environment for you.

WHAT WEVE DONE SO FAR

Weve always been concerned about the impact our businesscould have on the environment, and have sought to minimise our

greenhouse gas emissions by committing to various initiatives:

RECYCLABLE PACKAGING

All our glass, plastic and aluminium bottles and tubes are

recyclable. All our cartons are recyclable and are made from

bleach free board. We source all our paper products from

sustainable forests.

LOCAL MANUFACTURING

We manufacture our products locally.

LOCAL SOURCING

We source all our essential oils locally.

NO AIRFREIGHT POLICY

We use land and sea to source our materials where possible.


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OUR HERITAGE

The story began over 30 years ago when British beauty

therapist, Susan Molyneux became, perhaps, the first beauty

therapist to recognise that the efficacy of professional

products required a different formulation to those available

at the time.

Unable to find a range that suited her clients

demands, Susan began creating her own products

from English herbs and plants, marine extracts and

natural ingredients to produce one of the most

exciting skin care ranges available to professionaltherapists, quickly becoming the number one

choice of beauty professionals in the UK.

As the brands reputation grew, Susan's reputation

also expanded internationally as the beauty

therapist who genuinely understood the

requirements of other beauty

therapists, delivering the

products to match.

Today, the brand hasthousands of beauty

therapists working with the

product each day and

delivering superb skin care

to millions of women

each year.

Susan herself is no longer a part of the Monu

skincare team, but the company is as committed to

her values as it was 30 years ago.

Over the past few years the brand has been

refreshed, new products and ingredients

introduced and innovative ranges created with

world class formulator, Dr. Colette Haydon.

New professional treatment protocols have been

designed by celebrated facialists, who have used

their extensive knowledge of skin and massage

techniques to enhance the results that the ranges

can achieve.

Manufacturing at the companys headquarters in

Cheltenham Spa has been painstakinglyoverveiwed to maintain every original aspect of the

brand, whilst innovating wherever it will improve

the final result.

The outcome is a British beauty brand

like no other. With heritage and an

incredible range of active ingredients,

professional beauty advocates and aloyal fan base of millions around the

world.


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brand differentiatorsMonus dedicated range of skin and body treatments offers sound

solutions to specific problems in different skin classifications that

has resulted in the worldwide acceptance and our founding

success of Monus methods and formula.

With a highly effective yet simplistic result approach to the

prescription and application of treatment skincare, both the skin

treatment professional and the client alike are able to experience

skin excellence through the functional benefits gained with the use

of the retail and professional range.

Monu will at all times endeavor to educate both the skin treatment

professional and client alike to optimise benefits gained through

the use of the products.

For over a decade, Monu has earned a reputation for scientific

innovation and quality, a tradition inherited through research based

on worldwide scientific data and the implementation in thedevelopment and testing of highly effective and innovative skin

treatment. The developers of Monu consult continuously with the

skin care industry to identify the needs of health and skin treatment

professionals and clients alike.

Monu is dedicated to combining the power of science with the

miracles of nature to develop and deliver the most advanced skin

technology available.


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Monu Skincare

advanced skin science

experience skin technology

experience skin excellence

new generation skincare


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The Monu nameBeautyEnhanced skin health and radiance

improves the way our clients feel about

themselves

WisdomWorld renowned cosmetic scientists;

Leaders in skin care excellence

HealthDramatic results with optimum skin health

Monu skin care is about peoplewith a passion and drive for skincare excellence

Cosmetics (traditional skincare)Skin cleansing

with soap based cleanser. Soap hasan alkaline PH which strips the skin's

natural acid mantle.

the Monu philosophyCosmeceuticals(modern skincare)

Skin cleansingActive cleansing medium, could

irritate the skin.

New generation skincare(MONU skincare)

Skin cleansingActive-based cleansing. Medium is anideal preparation step to help restoreskin's health without any irritation.

Day and night care

Rich moisturisers create a negative

feedback system which causes skin

to lose it's ability to hydrate itself.

Restricted to beautifying on a

superficial level.

Sun protection

Incorrectly formulated sunscreen

products may cause irritation to the

skin.

Day and night care

High concentrations of active

ingredients can result in over

stimulation of the skin.

Sun protection

High sun protection factors may

negatively influence skin.

Day and night care

Re-educate the skin. The skin

hydrates itself utilizing the ability to

heal and restructure through an

active process to treat the signs of

damage.

Sun protection

Synergistically formulated to provide

optimum protection and anti-ageing

benefits with no irritation.


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The Monu core philosophyMonu new generation skin care is a term used to describe the

product and treatment protocols. Monu products contain active

ingredients capable of delivering visible changes. The active

substances, consisting primarily of laboratory created and natural

phytoceutical ingredients provide therapeutic benefits with the focuson enhancing the skins ability to heal and correct challenging skin

conditions thus optimising skin health. The active ingredients are

formulated in synergy, protected from air and light, reach the target

tissue in a stable and active form, and is delivered in a high

concentration to be effective if used on a regular basis.

New generation skincare

describes monu product and treatment protocols

active ingredients are formulated in synergy toachieve visible results

sophisticated delivery systems reach target tissue in astable and active form+

derived from the highest grade of ingredients

=therapeutic benefits focused on enhancing the skins ability to heal and correct challenging skin conditions

biotechnology (laboratory synthesised) natural sources+

optimise skin healthresults orientated skin health programmes based on

Monu treatment principles+


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Research & DevelopmentMonu Skincare occupies a leading position in the Skincare

Industry, as a result of continuous research based on the

latest international scientific data and implementation

thereof. This continuous upgrading is under the direct

supervision of Dr Colette Haydon.

Dr Colette Haydon (FRiFC)

Colette Haydon is a qualified doctor of pharmacy

and dermo-cosmetology (University of Lyon,

France). During her training and early career she

gained broad experience with the Institut

Merieux, L'Oreal/Lncome and Laboratoires C.

Le Moult/Phyta.

After moving to the UK she worked for both

Biocosmetics and The Wellcome Foundation. Dr

Colette Haydon is an acknowledged specialist in

skin and cosmetic technology. She is a frequent

contributor to glossies and beauty columns and a

member of the Society of Cosmetic Scientists. Her

laboratories are based in London where some of

the most prestigious UK skin care brands have

been formulated.


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The Monu Key to Successproduct

based on scientific research

high concentration of key active ingredients highest grade of quality raw materials and ingredients

latest, innovative formulation technology

relationship and access to a large international network

in house cosmetic scientist

user friendly products

results orientated

unique delivery systems

packaging

unique and exclusive

sampling

1 free sample with selected products purchased

manufacturing

highest standards of Qualify Control and Good Manufacturing Practice

no animal testing

free of formaldehyde, artificial fragrance, lanolin and mineral oil

continued innovation with new technologies

promotion / marketing

high profile marketing strategies

superior selection of branding, educational and marketing material

unique system for flexibility of use in any space / size of salon beautiful gift bags, toiletries and handbags with promotional offers

pricing / profitability

exceptional retail and professional treatment profits

business service

informative product and business website

salon promotional and consultation service

global newsletters

education professional training by dedicated educators

excellent training material

interactive website support

powerful educational tools

people

committed to excellence, service and delivery through passionate dedication.


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renu anti-ageingNatural/Genetic, Photo Ageing or Aged Skin

intensive care

Very Dry, Severe Discomfort & Elemental Damage

moisture richDry, Discomfort, Tautness, Dehydration

soothing touchSensitised, Irritated, Stressed & Elemental Damage

line smoothingFine Lines & Expression Lines

pure controlCongested, Break Outs & Shine

instant radianceDull Skin, Uneven Skin Texture and Tone

first defenceEnvironmental Damage and Sun Protection


9

MONU skin types, skin concerns and colour coding


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NATURALSCIEN

CEFOR

YOURS

KIN

10

Produc

tDecision

Tree

RENU

EXTRA

FIRMING

Natural/

Genetic

PhotoAgeing

AgedSkin

INTENSIVE

CARE

SUPER

HYDRATION

VeryDry/

Dehydrated

SevereDiscomfort/

ElementalDamage

MOISTURE

RICH

HYDRATION

Dry

Discomfort

Tautness

DehydrationLines

SOOTHING

TOUCH

SOOTHING

Sensitised

Irritated

Stressed

Elemental

Damage

LINE

SMOOTHING

SMOOTHING

FineLines

FirstLines

ExpressionLines

INSTANT

RADIANT

RADIANCE

DullSkin

Uneventexture

UnevenTone

FIRST

D

EFENCE

PR

OTECTION

En

vironmental

Damage

PURE

CONTROL

CONTROL

Oily

Skin

CongestedSkin

Break

Outs

ExcessOil

Shine

DRY/S

ENSITIVE

NORM

AL/COMBINATION

O

ILY

ESSE

NTIALCARE

CLEANSE

CleansingBalm;FacialWash

EyeMake-upR

emover;C

leansingWipes

Re

storingCream-

R

ichandLight

Nourishing

T

reatmentOil

LipandEye

DeepRepair

Complex

Ins

tantSmoothing

Serum

AgeDefence

BalmforHands

EssentialElements

Cream

Ampoules

CollagenEye

Patches

DelicateF.W

ash

HydratingMask

CollagenCream

FirmingMoisturiser

ExtraRichNight

Cream

CollagenEye

Cream

FijiMassageOil

RecoveryBalm

CalmingCrea

m

EnergisingF.W

ash

SkinPerfector

RevitalisingMoist.

NightRenewal

Complex

EyeGel

Hawaii

MassageOil

AromaticMask

MicroExfoliant

FacialScrub

RadiantSkinPeel

PeelingCream

BeautyBalm

FoamingCloths

ProtectingDay

CreamSPF15

Tinte

dMoisturisers

Re

scueSerum

Day

Re

scueSerum

Night

LipBalm

Purifying

FacialW

ash

Cleansin

gMask

Mattifyin

gLotion

Balancin

gMoist.

Purifying

Cream

Capri

Massa

geOil

ALLSKINTYPES


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NATURALSCIEN

CEFOR

YOURS

KIN

11

Treatme

ntDecision

Tree

DRY/S

ENSITIVE

NORM

AL/COMBINATION

O

ILY

ALLSKINTYP

ES

CO

NSULTATION

Natural

Genetic

Photoageing

AgedSkin

EX

TRAFIRMING

CONSULTATION

VeryDry

Dehydrated

SevereDiscomfort

ElementalDamage

INTENSIVECARE

CONSULTATION

Dry

Discomfort

Tautness

DehydrationLines

MOISTURERICH

CONSULTATION

Sensitised

Irritated

Stressed

Elemental

Damage

SOOTHING

TOUCH

CONSULTATION

FineLines

FirstLines

ExpressionLines

LINE

SMOOTHING

CLEANSE

TREAT

R

ENUEXPRESS

RENULIFT

TREAT

COLLAGEN

TREAT

MONUEXPRESS

AROMATIC

COLLAGEN

OAT

TREAT

MONUEXPRE

SS

AROMATIC

COLLAGEN

OAT

ALGAE

TREAT

MONUEXPRESS

AROMATIC

ALGAE

CONSULTATION

Oily

Skin

Conges

tedSkin

Break

Outs

ExcessOil

Shine

PURECO

NTROL

TRE

AT

MONUEXPRESS

AROM

ATIC

CONSULTATION

DullS

kin

UnevenSkin

Texture

UnevenSkinTone

INSTANT

RADIANCE

CO

NSULTATION

Environmental

Damage

FIRSTDEFENCE

TREAT

MONUEXPRESS

AROMATIC

TREAT

MO

NUEXPRESS

AROMATIC


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