Search and Social Collide and Merge : Collision Course

Collision Course!Search and Social Collide and Merge

Gillian Muessig | Founding President

http://downloadurl

World’s most popular provider of search marketing software

code: OMCAR2012Free for 60 days: www.seomoz.org/signup

I come bearing gifts

Today’s Menu

•Search Ranking Factors•Inbound Marketing•What Google Just Did•What Matt Likes•Case Study: What I Saw•Implications for Marketers•Take Aways

Search Ranking Factors

Search Ranking Factors 2009

Link Signals

LanguageSignals

Search Ranking Factors 2011

Inbound Marketing

Cannibalization of the Link Graph

MMM… LINK GRAPHS ARE DELICIOUS!

http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

Blogs + Blogging

Comment Marketing

News/Media/PRSEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social Bookmarking

INBOUND MARKETING!(AKA “free” traffic sources)

Direct/Referring Links

Type-In Traffic

Email

Inbound Marketing

http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

Blogs + Blogging

Comment Marketing

News/Media/PR

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Infographics

Social Bookmarking

INBOUND MARKETING!(AKA “free” traffic sources)

Social Part of Inbound Marketing

What Google Just Did

http://googleblog.blogspot.com/2012/01/search-plus-your-world.html

Well, well, well…

http://googleblog.blogspot.com/2012/01/search-plus-your-world.html

Wow!

Google-only

What Matt Cutts Likes

http://www.mattcutts.com/blog/search-plus-your-world/

Matt Cutts likes finding himself

http://www.mattcutts.com/blog/search-plus-your-world/

Matt Cutts likes finding himself

Hosted on Flickr, not Google+

Case Study – What I Saw

Case Study

I am easily distracted ;-)

Cool Medieval Guy

Implications for Marketers

Why?

I like it here!

AIDA Funnel

You can turn it off -Google

Yeah… sure you can.

Imlpications

• Personalized, social commerce is here

Implications

• You have less time to make a good first impression

Implications

• The first impression is increasingly important

Implications

• Brands are getting preferences in the SERPs – build one!

Take Aways

Build a Brand Community

• Buy the most• Buy often• Read your news

• Ask them to engage with you

Identity Your Best Customers

It’s Just a Game, Love

I wanna be me-e-e-e-e!

Help, I’m drowning!

Make a great noise!

Make it Exclusive

Viral Targeted Content

Be Iconic

code: OMCAR2012Free for 60 days: www.seomoz.org/signup

I come bearing gifts

@SEOmom

www.seomoz.org/blog

[email protected]

www.slideshare.net/

http://www.seomoz.org/blog

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Search and Social Collide and Merge : Collision Course

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