Sbornik Fin Verstka Dlya Pechati
Transcript of Sbornik Fin Verstka Dlya Pechati
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VI
2015( , 26-28 2015 .)
,
2016
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81'25(063) 81.2-7 4385
: , ,
,
..
ISBN 978-5-8295-0415-1
VI - 2015 ( ,26-28 2015 .) , - /
. . .. . - , , 2016. - 120 .
81'25(063) 81.2-7 4385
ISBN 978-5-8295-0415-1
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(.. ) ........................................................ 5
I. , .................................................................... 7
. . ........................................................................................ 7. . Microsoft Of ce CAT- : TransTools ................................ 11. , . -. : ............................................................................ 16. , . . : .................................................................. 20. . : ........................................................ 26. , . . Valiant Hearts: ........................................................ 30
. . NAUMEN CONTACT CENTER WEBLATE ......................................................................................... 35. . : .................................................................................... 42. . Transcreation vs. Translation: .... 46. . ............................................................ 51. . . ? ....................................................................................... 57
. . SaaS CAT .......................... 64
II. , ...................................................................................... 68
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. . : ? ................................................................................... 68. . : - .................. 71. ( ). - ............................................................. 75. . ................................ 82
III. ? .................................................................... 86
. . , ? ... 86. . ? ............................. 89. . . - ....... 91. , . . ................... 93. . vs :
................................................................................ 98. . :- - ................................................ 104. . - iTerp ............................................ 108. . .........110
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2. http://www.languages-study.com/russian-slang.html3. http://compress.ru/article.aspx?id=113314. Julius Adorf Web Speech API // KTH Royal Institute of Technology,
Stockholm, May 27, 2013.
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. MICROSOFT OFFICE
CAT- :
TRANSTOOLS Microsoft Of ce Microsoft
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... , -- ... : Joining us today is the
forever young and popular pop artist Valery Leontyev, an honorary Peoples Artist of Russia Animals are being stuffed not only full of hormones andantibiotics, but now also genetically modi ed - : : , , - , - . , . , , - ?, ?, ? ?. - .
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: What am I, your friendly neighbourhood charity? , -: . - 46 2-3 . , . , , 3-5 , : Again?
Im not a charity. . . - .
, . , , .. , , -, , ( ) , , (!) . - - : , ? , , ?! : So what? Do I piss myself from joy now? , - - ( ), . - : Im so excited I could wet my pants.
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Some friends youve got. What about your friends? Mine are right here beside me. OK, Nikolai, you win. Your friends are gold, and mine are shit. Well, arent they?!
( ), : Some friends!
What about yours? Mine are right here. OK, Kolya, you win. My friends are shit. Sure are!
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Cultures. The Translator: Studies in Intercultural Communication 10 (2): 221-243.2. Pym, Anthony (2003). What Localization Models Can Learn from
Translation Theory. The Lise Newsletter, 12 (2.4).3. Rike, Sissel Marie (2013). Bilingual Corporate Websites from Translation
to Transcreation. The Journal of Specialized Translation (20): 68-85.4. Risku, Hanna (2004). Translationmanagement Interkulturelle
Fachkommunkation im Informationszeitalter. Gunter Narr Verlag, Tbingen.5. Valdes, Cristina (2013). Advertising Translation. The Routledge
Handbook of Translation Studies, London and New York.
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Abstract This paper presents an overview of various methods adopted across the
globe when translating and/or transliterating toponyms and elements of cityinfrastructure, and examines the issues encountered by Russian municipalauthorities attempting to make their cities more tourist-friendly. The root ofthe existing problems lies in the usage of con icting and at times erroneous
standards, and the absence of a uniform approach to the issue. In search ofa solution, a volunteer industry group in St. Petersburg has drafted a setof translation and transliteration guidelines that can be applied in tourist,transport, and address navigation.
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Hare Island/Zayachy ostrov; Palace Bridge/Dvortsovy most; Vitebsky Railway Station/ Vitebsky vokzal; St. Isaacs Cathedral/Isaakiyevsky sobor; Smolenskoye Cemetery/Smolenskoye
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. Peer review:Peer review is the evaluation of work by one or more people of similarcompetence to the producers of the work (peers). It constitutes a form of self-regulation by quali ed members of a profession within the relevant eld.Peer review methods are employed to maintain standards of quality, improve
performance, and provide credibility [4] ( , , , , , . , - . , . ). , . ,
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and knowledge integration. : http://gams.uni-graz.at/fedora/get/o:tcp-101-8/bdef:PDF/get
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. , ( )
AbstractThe inter- and simultaneously multi-disciplinary project subject course
presented in the article is named Neuromarketing and the Cross-CulturalParadigmatic Analysis and may be conveniently shorten to Cross-
Neuromarketing.The novelty of the methodological idea suggested lies in reasonable
combining the professional speci cs of the highly topical issue under study- neuromarketing - with mastering academic and communicative skills whilestudying English and the cross-cultural perspective of communications ingeneral. No need to stress the fact of fast growing signi cance of the neuroapproach as a current research paradigm.
Those wishing to teach the course should have profound experience in boththe scienti c background of the investigated problem eld and its teachingmethods and innovative strategies. The most vital demand for internationalstudy courses that can be productively used in the process of learning variousrelated items at different schools and departments of a modern University
has been met in the methodological idea suggested. It may be performed inthe frames of the English for Speci c Purposes course as well as an electivecourse at faculties related to communications, media and design, translation
being at the same time highly useful and promising for the faculties ofmanagement, psychology, including the form of an individual post-graduate(MA) programme.
The emphasized aspect of involving the students of a higher schoolUniversity in fruitful research activities is also of great necessity at themoment, and the now presented consecutive, interdependent and interrelated
course ful lls the task of triggering individual investigations and interesting project proposals initiated by the students as an outcome of the participationin the course already exposed for the expert assessment.
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