7/27/2019 Sappi Antilope EG

http://slidepdf.com/reader/full/sappi-antilope-eg 1/3

 

For further information:

 Algro.design@sappi.com

Marie-Ange GérardMarketing Communications SpecialistTel: +32 2 676 97 42

Lars Scheidweiler Product Group Manager Rigid PackagingTel: +49 5181 77 149

Media ReleaseBrussels, 17 October 2013

 

Antilope Boxes a Clever Idea for Mylène's Femme Fatale PerfumePackaging using Sappi Algro Design® 

Intricate, delicate carton achieves prestigious industry recognition

Fine Paper Europe

Sappi Europe SAChaussée de la Hulpe 166B-1170 Brussels

Tel +32 (0)2 676 97 00 www.sappi.com

7/27/2019 Sappi Antilope EG

http://slidepdf.com/reader/full/sappi-antilope-eg 2/3

 Page 2 of 3

 Antilope Cardboard - a division of the Antilope graphical media group, based in Lier Belgiumhas won the Ecma Award 2013 in the Beauty & Cosmetics category. Antilope's choice to

use Sappi’s Algro Design bright white carton board and the use of special digital finishingtechnologies resulted in a beautifully intricate perfume packaging.

Linda Corremans, Antilope Cardboard's Manager says, "Brand owner Mylène nv came to usto have the current Femme Fatale eau de parfum packaging to be upgraded. For a state-of-the-art company such as Mylène, it is vital for its cosmetic products to stand out from all therest. Hence, the crucial need for the ‘out of the box’ thinking that allowed us to deliver aunique solution.” 

Mylène nv was seeking a packaging with a persuasive appeal for Femme Fatale. To meetthis need, Antilope, a specialist in cardboard design, converting, printing and finishing,created a highly complex, very delicate, and quite eye catching design. The result convinced

the Pro Carton/ECMA Award judges to choose this entry as the winner in 2013’s Beauty &Cosmetics category.

Using its new Highcon Euclid digital creasing and cutting machine, Antilope Cardboarddeveloped Mylène’s packaging suggestion to position a flower with fine cuts at the edges onboth the side and the front of the package. The embossed lettering "Limited Edition" was alsoadded to the package.

The two-colour print and the design with its fine laser cuts gives the carton a glowing,luxurious appearance. This delivers a perfect combination of the mandatory information oncontents and the selling messages, giving the packaging the type of appeal that Mylène nvwas looking for.

The award judges particularly liked the intricate and accurate cutting that had been achievedusing a laser cutter and the way it enhanced the relatively simple carton shape and printing.They felt the look and appeal of the carton was enhanced substantially by the clever designand the skill used in creating the very fine cut sections of the box. They added that the feel of the paperboard was different; and in the beauty and cosmetics sector, emotional appeal tothe consumer is just as important as the initial visual appeal. This carton, in their opinion,accomplished both.

Mylène nv also required the packaging to be easily recycled  – a request that cartonboard ingeneral and Algro Design in particular, can readily meet. In addition to being recyclable,Sappi’s Algro Design provides good protection for the product for easy shipping. Automaticfilling and easy storage were requirements for this project. The products are sold via awebshop and the party plan system, and then delivered by postal services or thesalesperson. So durable and protective packaging is a must.

“Simple yet effective design has to be supported by the confidence that the substrate chosenwill meet the required performance expectations,” says Lars Scheidweiler, Sappi's ProductGroup Manager Rigid Packaging.  “ Antilope has successfully demonstrated just how effectivethis approach can be and how Algro Design helps meet all of the objectives  – particularly inthe demanding beauty care and cosmetics market segment.” 

 Algro Design has been sourced to Antilope from Sappi's distribution partner in Belgium:

merchant Igepa BeLux www.igepa.be. 

7/27/2019 Sappi Antilope EG

http://slidepdf.com/reader/full/sappi-antilope-eg 3/3

 Page 3 of 3

The Pro Carton/ECMA Award, Europe’s most important award for packaging made of cartonboard, is in its sixteenth year. The prize-winning concepts have often provided a

springboard for additional ideas, especially with sustainable packaging solutions becomingincreasingly important and in high demand by consumers and brand owners.

For more information on Pro Carton/ECMA Award, please visit:http://www.procartonecmaaward.com/?section=2013_beauty_cosmetics 

For more information on Antilope Cardboard please visit: http://www.antilope.com/en/home.html

ENDS

About SappiSappi Fine Paper Europe (SFPE) is the leading European producer of coated fine paper used inpremium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels,Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its graphic paper brandsinclude Magno™, Quatro™, Royal™, Galerie™, GalerieArt™ and Jaz™ ranges. Algro®, Fusion®,Leine® and Parade® are the brands for speciality labelling, topliner, packaging papers and boards.Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMASregistration for all our mills in the EU. SFPE’s mills hold chain-of-custody certification under theForest Stewardship Council® (FSC®) and/or the Programme for the Endorsement of ForestCertification® (PEFC®) schemes.Sappi Fine Paper Europe is a division of Sappi Limited (JSE), a global company headquartered inJohannesburg, South Africa, with over 14,000 employees and manufacturing operations on threecontinents in seven countries, sales offices in 50 countries, and customers in over 100 countries

around the world. Learn more about Sappi at www.sappi.com.