SAP TECHED 2016OEM Partner Innovation Agendas

SAP Analytics

The Venetian® │ The Palazzo®, 3355 Las Vegas Boulevard

Las VegasSeptember 19-23, 2016

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Event Overview

Discover SAP TechEd Las Vegas. Check out the premier SAP techconference – created expressly for developers, engineers, andtechnologists. There’s a lot to choose from – we’ve put together anagenda that’s designed to meet your needs as an OEM Partner so youcan tailor your experience.

Tracks where you can learn, explore, and buildØ Gain insight into SAP strategy and product direction from the

executive leadership teamØ Get advice, best practices, and how-to tips from the SAP technology

experts you trustØ Meet with SAP developers and designers and get hands-on adviceØ Create your own app within minutes with the SAP HANA Cloud

PlatformØ Discover the latest SAP technologies and the services and tools to

fully leverage them

Exclusive Sessions for OEM Partners

With over 1,000 hours of technical lectures,hands-on workshops, and networkingopportunities, SAP TechEd 2016 in Las Vegas isthe fastest way to update your skills and learnabout SAP technology in an interactiveenvironment.Get the most from your experience by attendingthe following sessions designed for OEM partnerslike you. They’re all geared towards helping youtake advantage of market-leading solutions andreducing your development costs and time to getyour products to your customers faster.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Internal

SAP TechEd Las Vegas Event Overview

Hands-on Workshops andLectures

Dig deep with SAP technology and tools

Visit Session Catalog

ShowFloor

Play with the latest technologies, tools,and toys from SAP and our partners

Check Out Activities

SAP InnoJamand DemoJam

Help pick the winner of the ultimatedeveloper competition

Learn more

NetworkingReception

Enjoy great food, plentiful drinks, and livemusic, while meeting exhibiting partners,

SAP experts and fellow attendees

Get the details

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Internal

OEM Show Floor Content SessionsHall G, Level 1

SAP OEM Networking Session

Lounge 5, Show Floor | Session ID NET39009

Innovating on SAP’s DigitalTransformation Platform

Join this Networking Session to learn how SAP has enabled 1800+ ISVs andtechnology partners to accelerate innovation and growth. Hear examples ofhow partners have driven digital transformation for their customers bybuilding on a solid core of database, analytics, and mobile applications,coupled with agile innovations leveraging SAP HANA Cloud Platform. Learnhow embedding best of breed SAP technology with your own productsallows you to digitally transform business processes.

Networking Reception

Show Floor, Hall G, Level 1

Wednesday, September 216:00 p.m.–8:00 p.m

All SAP TechEd && d-code conference attendees are invited to join ourexhibiting partners at the Networking Reception on Wednesday evening onthe show floor. Enjoy hearty fare, beer, and wine, while meeting withtechnology, software solution, services, and support partners and other SAPexperts. Refer to the Exhibitor Listing to learn about each of the exhibitors’products and services. Check the exhibitor directories on the show floor tofind exhibitors and their locations.

Visit our SAP Representatives on theSAP TechEd Las Vegas Show FloorWant to know more about an OEM partnership and what it can dofor your business? Visit our SAP Partner Build Pod on the TechEdshow floor at Pod EZ25, and talk to our experts about how easy it isto partner with SAP.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Internal

SAP Analytics Content SessionsExecutive Keynotes

Executive KeynotesMonday, September 19, 2016

SAP Executive Keynote: Björn Goerke, Executive Vice President and Corporate Officer, SAP Product & Innovation Technology6:00 p.m. – 7:00 p.m. | Venetian Ballroom, Level 2

Tuesday, September 20, 2016SAP Customer Keynote: TBD

6:00 p.m. – 7:00 p.m. | Venetian Ballroom, Level 2

SID Time Topic Session Type Hot Topics

INT110 5:15 p.m. – 6:15 p.m. Rise of the Robots and Ways to Revolutionize and Simplify How You Use Them Lecture (1hr)Cloud, SAP HANA Platform,Big Data, SAP S/4HANA,Internet of Things (IoT)

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Internal

SAP Analytics Content Sessions

SID Time Topic Session Type Hot Topics

Tuesday, September 20, 2016

DMM160 12:30 p.m. – 2:30 p.m. Experience SAP HANA Smart Data Integration and Smart Data Quality Firsthand Hands-On Workshop (2hr) Cloud, Analytics, SAP HANAPlatform

ANP600 5:00 p.m. – 6:00 p.m. Start Developing with SAP HANA Cloud Platform Predictive Services CodeJam mini-editions (1hr) Analytics, SAP HANA Platform

DMM807 5:00 p.m. – 6:00 p.m. Road Map Q&A: SAP Master Data Governance Road Map Q&A (1hr)Cloud, Analytics, SAP HANAPlatform, Big Data, SAP S/4HANA,Digital Business Framework

Wednesday, September 21, 2016

ANP218 10:30 a.m. – 11:30 a.m. Agile Analytics with SAP BusinessObjects Lumira Lecture (1hr) Analytics, User Experience, SAPHANA Platform, Big Data

ANP360 10:30 a.m. – 12:30 p.m. Integration and Scripting with SAP BusinessObjects Predictive Analytics Hands-On Workshop (2hr) Analytics

ANP601 1:45 p.m. – 2:45 p.m. Mashup SAP BusinessObjects BI & SAP BusinessObjects Lumira withExtensions CodeJam mini-editions (1hr) Analytics, User Experience

DMM807 5:00 p.m. – 6:00 p.m. Road Map Q&A: SAP Master Data Governance Road Map Q&A (1hr)Cloud, Analytics, SAP HANAPlatform, Big Data, SAP S/4HANA,Digital Business Framework

Thursday, September 22, 2016

DMM160 10:30 a.m. – 12:30 p.m. Experience SAP HANA Smart Data Integration and Smart Data Quality Firsthand Hands-On Workshop (2hr) Cloud,Analytics,SAP HANAPlatform

ANP360 4:30 p.m. – 6:30 p.m. Integration and Scripting with SAP BusinessObjects Predictive Analytics Hands-On Workshop (2hr) Analytics

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Internal

Evening Events

Demo Jam NightWednesday, September 21 • 8:00 p.m.–9:30 p.m.Live Studio, Hall G, Level 1

The ultimate developer competition! For 36 hours before the start of SAPTechEd Las Vegas, teams with compete at SAP InnoJam to build innovativesolutions. Watch the six finalists compete at DemoJam and vote for yourfavorite.

20th Anniversary CelebrationThursday, September 22, 7:00 p.m.–10:00 p.m.Where: Gilley’s and Señor Frog's

Get together with colleagues and new friends and have a fun evening ofentertainment, great food, and drink! Admission to this private event isincluded in your conference registration. Your conference badge is required foradmission. No one under 21 will be admitted.