SAP - PERAKENDEDE DAHA İYİ BİR ALIŞVERİŞ DENEYİMİ - SAP Forum 2013

SAP FORUM İSTANBUL Gelecek Bugün

Stephen Henly

Industry Director

EMEA Consumer Industries

SAP Retail Strategy, Trends & Challenges

© 2013 SAP AG. All rights reserved. 2

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2013 SAP AG. All rights reserved


We are living in a

world of change


Data doubling

every 18 months will create new

opportunities and risks

for value creation

More mobile

devices

than people will require fresh

thinking designed for

an “always-on” world

1 billion people

in social

networks will rewire business

and personal

boundaries

Economical crisis

Growth in Emerging

countries

The collective result is an unprecedented empowerment

of people. We must rethink the future.

In a world of accelerated change…


The 20th century was all about

telling customers

what they should

have

Product

Drove the interaction

Processes

Were Supply Driven

Technology

Was a limitation

Volume

Assortments

Buyers drove margin

Separated Sales Channels

Complex system landscapes

Batch


Traditional Retail Business Processes - Disconnected

Forecasting

Category Management

Inventory Management

Transportation

Warehouse Operations

Merchandising

Store Operations

POS

Financial Accounting


What others try – Hub and Spoke

Financial Accounting

Merchandising

Forecasting

POS

Category Management

Inventory Management

Store Operations


Transportation

Scheduled

Delays


Without SAP: Process / Technology Map

Corporate Budgeting

Transportation

One

Version of

the Truth

Category Management Inventory Management


Store Budgeting Departmental Budgeting

Store Operations


Shift of Power

Customer E-volution Drives Retailer Revolution


It’s NOW all about the Customer…

Customer

Drives the interaction

Processes

Inverse 180°

Technology

Makes it possible

Personal preferences

Social networking

Personal targeted offers

Across all channels

Personal devices

Real time

Product

Drove the interaction

Processes

Buyer Driven

Technology

Was a limitation


What does real-time really mean in Retail?

What is Real Time in Retail?

Have you tried <Private

label> cookies? They are

10 cents cheaper and have

4 out of 5 stars from

shoppers in this store…

Have you tried <Private

label> cookies? They are

10 cents cheaper and have

4 out of 5 stars from

shoppers in this store…

Biscuits Coffee

If it’s not instant, it’s not relevant


*Business-to-consumer

Retail Road Map Innovation Drivers

Store Web Mobile

Social

media

Merchandising

Store

Marketing

B2C* orders

Supply chain

Goods issue

Customer

Customer

Empowered

consumers

redefining

customer

interaction

New level

of real-time

customer

data

Global,

verticalized

supply

chain

Customer

Merchandising Marketing

Supply chain Point of sale

Focus of retail

road map

Unified customer

experience

Customer-centric

merchandising

Customer-driven

supply chain

Collaborative

sourcing, buying,

and manufacturing


21st Century Technology and Platforms SAP is changing Retail

COMPLETE DATA

Large data volumes in their raw

format to better drive color and

size assortments

INTEGRATION

Insight across channels,

products, and operations to

provide a real time personalized

consumer experience

GRANULARITY

Data at the store / style / color /

size / customer level to better

drive seasonal planning

SPEED TO ANSWERS

Real time data supports better

allocations, and faster

replenishment from held stock

Benefits


Retail Strategy

One Retail platform to convert Big Data into

Business Insight and Results!

powered by SAP HANA

POS Data

Management

Unified

Demand Forecast

Multi Channel

Extensions

Planning for

Retail Demand

Planning

Promotions

Markdown

Optimization

Price

Optimization

Precision

Retailing

Mobile

Apps

SAP ERP SAP SCM SAP CRM

Replenishment

Customer Activity Repository

Real-Time Retail Enterprise

Before HANA With HANA

COMPLETE DATA

Large data volumes in their raw

format to better drive color and

size assortments

INTEGRATION

Insight across channels,

products, and operations to

provide a real time personalized

consumer experience

GRANULARITY

Data at the store / style / color /

size / customer level to better

drive seasonal planning

SPEED TO ANSWERS

Real time data supports better

allocations, and faster

replenishment from held stock


Innovation Without Disruption

SAP Customer Activity

Repository

Real-time insights into shopper

behavior to bring business

processes on a single platform

to deliver customer centric

innovation

Suite on HANA

Suite of applications unifying

analytics and transactions into

a single in-memory platform

Multi-Channel

Integration of all customer

interaction using any inventory

location as a fulfillment point

SAP Customer

Activity Repository

Video


Repository Cockpit Speed

Demo

SAP is continuing to lay out a road map for how retailers can implement HANA into existing business

processes. SAP has plans to release a Customer Activity Repository for HANA in the near-term. We

believe that the CAR has a good chance of becoming the platform for sequencing customer loyalty DNA

- the double helix of extended attributes becoming available through the proliferation of customer touch

points as mobility and social commerce gain steam.

https://idc-insights-community.com/retail/retailomnichannelstrategies/reportfromthewindycitysapretailforum2011

https://mediashare.wdf.sap.corp/public/media/CAR+-+Updated+-+Customer+Activity+Repository+for+Retail/0_239ttdxx

http://iwdfvm4772.wdf.sap.corp:8080/speeddemo/demo/110038







Target the Segment of One

Customer Analytics

Customer segmentation, multi-

channel sales and inventory

analytics

Mobile Apps Platform

Advanced mobile technology on

the industry leading platform.

Influence consumer shopping

behavior at the point of decision

with 1-to-1 personalized offers in

real-time across channels

Merchandising and Marketing

Relevant and localized assortments by

customer, product, and location.

Create and execute appealing

promotions that maximize margin.

We see the centralizing and automation of merchandising as a continuous process that will give us added

value for our SAP investment. We can adopt business strategies based on reliable, real-time data.

Sergio Salinas, Director of Clothing Business Unit, Grupo Famsa S.A.B. de C.V.


Quicker Data to Decision

Supply Chain Analytics

Combine large volumes of

real-time consumer data with

supply-chain information to

deliver valuable insights across

the entire supply network


Repository

Real time customer connection

to deliver personalized

customers experiences

On-Shelf Availability

Real-time stock visibility for

superior customer service

Store Operations

Manager Demo

Partnering with SAP has allowed Grupo Ramos to take a huge step forward to supply chain

optimization. It feels like we have progressed from the stone age to the space age.

María Teresa Rayó, Technology and Services VP, Grupo Ramos S.A.


OMNI-CHANNEL

COMMERCE PLATFORM #1 Fastest growing, most advanced commerce platform

- enabling next generation customer engagement

Results and Omni-Channel

Business Improvements

The Future of Commerce


Business Networks

LoB Cloud Applications SAP HANA Enterprise

Cloud

PEOPLE

CUSTOMER

MONEY

SUPPLIER

88% reduction in invoice costs, 75% reduction in

invoice cycle time, and 85% non-PO invoices

matched to contracts.

Return on investment in under

12 months, $1M in new

discounts in first year.

Accelerate Business Through Cloud Solutions


In Conclusion SAP Retail Vision

To help retailers transform their business

… with unified and simplified

processes

… to create a personalized experience

… across channels, business models

and customers

Sell & Service Better

Supply & Distribute

Better

Plan & Market Better Operate &

Execute Better

Teşekkürler!

SAP - PERAKENDEDE DAHA İYİ BİR ALIŞVERİŞ DENEYİMİ - SAP Forum 2013

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Transcript of SAP - PERAKENDEDE DAHA İYİ BİR ALIŞVERİŞ DENEYİMİ - SAP Forum 2013