Saga & Skoda
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Transcript of Saga & Skoda
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Presentation on:-
Skoda Fabia
By:-Pratham bhalla
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Contents
Introduction to SagaAbout Skoda
Skoda FabiaCompetitors of FabiaSales
Marketing
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Introduction to Saga
Key People Of Saga Automotives:-CEO & Director :- Mr. Sanjay MaheshwariChairman :- Mr. R.S. Maheshwari
Director :- Mrs Kanak Biyani
Saga Automotives Deals only in Skoda Brand
City showroom launch Year 2007. 3(S) Sales & Operations Showroom Launch Year 2009
3(S) Represents Sales, Service And Spares
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Success story of Saga
Ranked No. 1 in Sales Audit all over India Ranked No. 2 in After Sales Process all over India
Started as Dealership of Skoda
Later became partner with Skoda
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Capacity & Area
City Showroom:-Parking upto 12-14 Car3200 Sq. ft showroom to showcase Skoda products
3(s) Showroom:-Showrrom area:- 4500 Sq. ftAdministration & Sales block:- 2800 Sq. ft.
Workshop:- 15-18 Bays
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SPEED
SkodaAuto Process for Enterprise Excellence at Dealership
SPEED is Excellence + Leadership in area of excellence
Resources & Systems together
Values StraSelf Confidence People Orientation
Obsession Custermer FocusTrust Investments in futureHumility Process Driven approach
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Key peopleReinhard Jung :- Chairman of the Board of Directors
Hans Dieter Ptsch :- Chairman of the Supervisory BoardProducts :- AutomobilesServices :- Automotive financial services
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Skoda logo History
Slavia Logo (1895 1905)
L&K Logo (1905-1925)
koda Logo (1926-1933)
koda Logo (1926-1990)
koda Logo (since 1999)
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SKODA logo Philosophy
Winged Arrow :- Symbol of Presion & DynamicsCurved Wings :- ComfortEye :- Focus on approach & Information
Green Color :- Environment SensitivityBlack Color :- Tradition, 100 Years success story
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Current SKODA Products
Skoda FabiaSkoda LauraSkoda SuperbSkoda YetiSkoda Octavia (Soon on the floor)
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Skoda Fabia
Models in Skoda FabiaFabia Classic (Basic model)
Fabia AmbienteFabia Elegence
Fabia is a Hatchback model & is designed for theMiddle level segment.
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Some must watch features of Fabia
To Feel Fab
Premium Chrome dcor
Plush Ivory Interiors
Soft padded Dash Board
Largest 315 L Boot
To Look Fab
Elongated head & fog lamps
Protruding Grille
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To Move Fab
Choice of petrol & diesel engines
High performance engine option
Low capacity, High specific output & Efficiency
engine option
To Stay Fab
Standard driver side airbag
Dual front airbags
ABS with dual rate assist booster
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Competitive Analysis
Features Fabia i20 Punto jazz Polo
Height adjustable front passenger seats X X X X
Electrically adjustable heated ORVMs X X
Adjustable Steering wheels X X X X
Adjustable front armrest with storage
capacity X X X X
Dual rate brake assist X X X X
Parktronic: rear parking sensors X X X X
Largest boot space X X X X
Boot lamps X X X X
Security code audio player X X X X
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USPs of Fabia
Electrically adjustable ORVMs
Heated ORVM;s
Adjustable Steering wheels
Rear parking sensors
Parktronic display
Height adjustable driver & Front passenger seatABS
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Prospect development cycle
Closed
Developed
Prospect
Suspect
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Sales & its Process
Steps in Sales process
Meet & Greet
Need analysis
Product Demonstration
Test Drive
Objection HandlingNegotiation & Closing
Vehicle Delivery