1. 1. , , #wnconf
2. 2. @ R O S S Y S H E I L T O I N S T A L L A N D B E Y O N D
3. 3. This app just secured homepage real estate on my phone. taptalk.me ashton kutcher @aplusk 136 RETWEETS 354 FAVORITES
4. 4. Trivia Crack is love, Trivia Crack is life. Khatarina @Khat_Morgs 3 RETWEETS 16 FAVORITES
5. 5. You can basically split my life into two eras: Before Trivia Crack and After Trivia Crack. The Book of Mormon @BookofMormon
6. 6. when we watch Pete Wentz play Trivia Crack in the toilet. 6 11 Pete Wentz @petewentz i only really feel comfortable socially when i am playing trivia crack. pls dont judge me. 1,604 5,003 Ryan Brown @brownday What a game. #MarchMadness #MichiganvKentucky 205 Barack Obama @BarackObama Baracketology: President Obama knows his hoops. ofa.bo/fKW #MarchMadness 1,422 1,893 205
7. 7. 205 Barack Obama @BarackObama Baracketology: President Obama knows his hoops. ofa.bo/fKW #MarchMadness 205 Trivia Crack @triviacrack @petewentz We don't judge. We only really feel comfortable socially when we watch Pete Wentz play Trivia Crack in the toilet. 6 11 205 205 Pete Wentz @petewentz i only really feel comfortable socially when i am playing trivia crack. pls dont judge me. 1,604 5,003
8. 8. TOP 20 APPS - 30 DAYS 4 4 M T W E E T S Source | Crimson Hexagon, Jan 2015
9. 9. #SB49 BROADCAST WINDOW CLASH OF CLANS AD AIRS THERE WERE 240K TWEETS AND 26M IMPRESSIONS ABOUT CLASH OF CLANS ON THE DAY OF THE SUPER BOWL Source | Twitter Internal Data
10. 10. 0 5000 10000 15000 20000 25000 0 750 1500 2250 3000 DOWNLOADS MENTIONS CONVERSATION CORRELATES TO INSTALLS Source | ThreeGame, Twitter internal data and App Annie, 2014
11. 11. Even MPs are playing it. Candy Crush is back with NEW candies and combinations! Tap to Play! Candy Crush Soda @CandyCrushSoda 108 RETWEETS 404 FAVORITES Promoted by Candy Crush Soda Promoted by Candy Crush Soda
12. 12. WHERE GOOD CONTENT TRAVELS FURTHER
13. 13. MONTHLY ACTIVE USERS 302M UNIQUE LOGGED-OUT USERS EVERY MONTH 500MMOBILE USERS 80% Source | Twitter Internal Data
14. 14. OF TWITTER USERS WILL TALK ABOUT APPS THEY LIKE WITH FAMILY AND FRIENDS 52% Source | Research Now, Mobile App Research, UK, Feb 2015
15. 15. TWITTER USERS DO MORE AND BUY MORE
16. 16. Source | Global Web Index, 2015 BOOKS CHAT/MESSA GING GAMES MUSIC SOCIAL NETWORK PHOTO 58%HAVE INSTALLED AN APP IN THE PAST MONTH
17. 17. THE AVERAGE TWITTER USER HAS 25% MORE APPS ON THEIR DEVICE THAN THE AVERAGE SMARTPHONE OWNER Source | Research Now, Mobile App Research, UK, Feb 2015
18. 18. TWITTER USERS ARE HIGH ENGAGERS OF TWITTER USERS HAVE APPS ON THEIR PHONE THAT THEY HAVE PAID FOR 36% PAY FOR PURCHASES IN-APP 27% Source | Research Now, Mobile App Research, UK, Feb 2015
19. 19. SPENT ON APPS AND ON IN-APP PURCHASES IN THE LAST 30 DAYS $69M Source | Research Now, Mobile App Research, UK, Feb 2015
20. 20. A PLATFORM FOR DEVELOPERS DISTRIBUTION: TWITTER KIT REVENUE: MOPUB KIT STABILITY: CRASHYLITICS FABRIC ANALYTICS: ANSWERS
21. 21. EVERY APP CAN ACHIEVE VIRALITY AND CONNECTIVITY
22. 22. Ruzzle MAG Interactive (89) GET Details RelatedReviews + Try to beat me! My Ruzzle username is sarahdeana12. @ruzzlegame #ruzzle ruzzle-game.com/download Sarah Deana @sarahdeana12 App Store Ruzzle Free FREE 4.2/5.0 stars - 227,245 ratings Ruzzle is the fastest word game in the world. You play it against another person and the goal is to find as many words as you can in 2 minutes. You create words from a given set of Download on the App Store The New Yorker @New Yorker From 1935 to 1944, cartoon greats like James Thurber and Peter Arno filled our pages with insight and wit: nyr.kr/1LblOxn #TNY90 Sarah Deana @sarahdeana12 Try to beat me! My puzzle username is sarahdeana12. @ruzzlegame #ruzzle ruzzle-game.com/download Kobe Bryant @kobebryant #RIP to one of the greatest teachers our beautiful game of basketball has ever seen #DeanSmith 9.4K 12K 1 Eric sees a Tweet from his friend Sarah in his timeline and clicks on it Twitter Card content enables users to easily discover and install apps
23. 23. I have completed an achievement in Ruzzle - Sweet sixteen! @ruzzlegame #ruzzle ruzzle- game.com/download Eric uses Twitter to sign into the app receiving an achievementand plays the game
24. 24. I have completed an achievement in Ruzzle - Sweet sixteen! @ruzzlegame #ruzzle ruzzle-game.com/download Eric Price @ericprice91 App Store Ruzzle Free FREE 4.2/5.0 stars - 227,245 ratings Ruzzle is the fastest word game in the world. You play it against another person and the goal is to find as many words as you can in 2 minutes. You create words from a given set of Open in app Jimmy Fallon @jimmyfallon Cant believe we found this footage. @TaylorSwift13 and I dancing on the Jumbotron at NY sports games youtube.com/watch?v=unkRB#Fallon Tonight Eric Price @ericprice91 I have completed an achievement in Ruzzle - Sweet sixteen! @ruzzlegame #ruzzle ruzzle-game.com/download Slate @Slate New on Slate Plus: Which love songs make the @SlateCultFest swoon? slate.me/1G3bE0J 3 1 2 where his followers see the tweet in their timelines and also open or install the app Eric shares it to Twitter
25. 25. INTEGRATION DRIVES SUCCESS ORGANIC INSTALLS 150K22M #1 U.S. APP STORE SHARES PER WEEK Source | Ruzzle, 2014
26. 26. A FULL SUITE FOR MOBILE APP PROMOTION MEASUREMENTTARGETINGCREATIVE CONVERSION TRACKINGINSTALLS RE-ENGAGEMENTS APP CARD IMAGE APP CARD LOOK-A-LIKE AUDIENCES FULL FUNNEL MEASUREMENT
27. 27. Followers Look-a-likes Interests Keywords Search TV Tailored audiences Overlay with MobileGenderLocation Language Targeting - range of context signals
28. 28. TAILORED AUDIENCES FROM MOBILE APPS Engage very specific audience segments eCommerce app example App installs Sign ups Users who saw app page for these shoes Drive users to your final action Gaming app example: Freemium to paid Tailored audience of registered users Current subscribers
29. 29. ENCOURAGING SIGN UPS CSR Classics @CSRClassics Need a break? Race Classic cars on your device now! CSR Classics 4.4/5.0 stars - 508,324 ratings Open Tailored Audiences from mobile apps Drive users to sign up Tailored audience of registered users Tailored audience of app installs Registered users
30. 30. DRIVE IN-APP CONVERSIONS CSR Classics @CSRClassics Got what it takes? Race your favorite classic cars now! CSR Classics 4.4/5.0 stars - 508,324 ratings Open Tailored Audiences from mobile apps Drive users to purchase Tailored audience of registered users Tailored audience of registered users Current purchaser
31. 31. Tailored audiences generated 24% stronger ARPU compared to other channels.
32. 32. TARGETING POWERED BY THE RELEVANCY OF THE APP GRAPH CHAT APP CAMERA APPMUSIC APP SOCIAL NETWORKING APP CONFIDENTIAL - PREVIEW ONLY
33. 33. TWITTER DRIVES AWARENESS AND ACQUISITION Tailored Audiences Location RAISE AWARENESS ACQUIRE NEW APP USERS ENGAGE EXISTING APP USERS DRIVE IN-APP CONVERSIONS Promoted Trends Promoted Video TV Targeting Promoted Accounts MAP
34. 34. The Test @the_test If you met your clone, how would you two get on? Take THE TEST now! The Test: Fun for Friends! 4.0/5.0 stars - 26,080 ratings Promoted by The Test Install BURST CAMPAIGN FOR AWARENESS AND SCALE The Washington Post @washingtonpost Some of Chris Christies prominent home- state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun WIRED @WIRED Our favorite mechanical keyboard drops TARGETING Keywords friend, besties, girlfriend Interest @handles of DJs, movies, gaming
35. 35. The Test @the_test If you met your clone, how would you two get on? Take THE TEST now! The Test: Fun for Friends! 4.0/5.0 stars - 26,080 ratings Promoted by The Test Install The Washington Post @washingtonpost Some of Chris Christies prominent home- state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun WIRED @WIRED Our favorite mechanical keyboard drops CREATIVE BURST CAMPAIGN FOR AWARENESS AND SCALE Format Image App Card Image Colorful and fun Text Asking crazy, provocative questions
36. 36. The Test @the_test If you met your clone, how would you two get on? Take THE TEST now! Promoted by The Test The Test: Fun for Friends! 4.0/5.0 stars - 26,080 ratings Install We were highly impressed by the volume we were able to achieve without much lead time -CEO, Lotum TOP 10 in app stores (UK, US) 50% of installs came from Twitter BURST CAMPAIGN FOR AWARENESS AND SCALE The Washington Post @washingtonpost Some of Chris Christies prominent home- state donors are shifting allegiance to Jeb Bush wapo.st/1vkyRun WIRED @WIRED Our favorite mechanical keyboard drops
37. 37. APP PROMOTION COMMANDS HIGH AWARENESS RECALL SEEING A MOBILE APP INSTALL CARD ON TWITTER47% Source | Research Now, Mobile App Research, UK, Feb 2015
38. 38. RECALL SEEING A MOBILE APP INSTALL CARD ON TWITTER47% APP PROMOTION COMMANDS HIGH AWARENESS TWITTER USERS UNDER THE AGE OF70% THIS NUMBER INCREASES AMONG 25 Source | Research Now, Mobile App Research, UK, Feb 2015
39. 39. 90% Source: Twitter Internal, Promoted Video beta, November 2014 USE PROMOTED VIDEO APP CARDS TO REACH AN ENGAGED MOBILE AUDIENCE OF TWITTER VIDEO VIEWS ARE ON MOBILE Source | Twitter Internal Data
40. 40. #TopEleven2015 has gone global. Top Eleven @topeleven #TopEleven2015 Official Video Top Eleven Promoted by Top Eleven 261 RETWEETS 272 FAVORITES Source | Twitter Internal Data @topeleven 4:1 EARNED TO PAID RATIO NATIVE MOBILE VIDEO DRIVES A LARGE EARNED AUDIENCE
41. 41. TWITTER HAS A UNIQUE RELATIONSHIP WITH TV
42. 42. @TwitterAdsUK | Confidential 45@TwitterAds | Confidential 50% of Russian users use Twitter while watching TV 40% of all Twitter traffic around peak time is about TV >90% of online public conversations about TV happen on Twitter
43. 43. AND HIGHER PURCHASING POWER PAID FOR APPS ON THEIR PHONE AV. SMARTPHONE OWNER AV. TWITTER USER TVxTWITTER USER 31% 36% 44% WILLING TO PAY FOR IN-APP PURCHASES 22% 27% 31% TVxTWITTER USER AV. SMARTPHONE OWNER AV. TWITTER USER Source | Research Now, Mobile App Research, UK, Feb 2015
44. 44. TV X TWITTER USERS HAVE HIGH WILLINGNESS TO SHARE 32%MORE LIKELY TO TALK TO FRIENDS AND FAMILY ABOUT AN APP THEYVE FOUND AVERAGE UK CONSUMER TWITTER USERS Source | Research Now, Mobile App Research, UK, Feb 2015
45. 45. A L L T H I S , A T M O R E SCALE
46. 46. Source | Twitter Internal Data MOBILE DEVICES ACROSS MOPUB ONE BILLION
47. 47. EASILY EXTEND YOUR REACH ON TWITTER OFF TWITER CONFIDENTIAL - CLOSED ALPHA - FOR INVITED CLIENTS ONLY
48. 48. A MASSIVE GLOBAL AUDIENCE v 1BN IOS & ANDROID DEVICES 302M MONTHLY ACTIVE USERS FABRIC (SDK) 500M MONTHLY LOGGED OUT USERS
49. 49. # 15:00 - #TweetSmarter