Room of RuruRurus room

Lulu's room.1

Ruru's room is a brand ofGothic atmosphere with antique things which girls liking Harajuku fashion.

Total brand is going to expand content and products, such as apparel, dolls, antique art product, apparel, accessories, music CD, DVD and booksGOTH & AntiqueBrand Concept

We will introduce our brand, "Lulu's room" in this slide. Lulu's room is a brand of Gothic atmosphere with antique things which girls liking Harajuku fashion.Total brand is going to expand content and products, such as apparel, dolls, antique art product, apparel, accessories, music CD, DVD and books while delivering the diary of Ruru as a part of Social Marketing to appeal to the target customers through SNS tools.

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Product line

ApparelsAccessoriesStationaryCharacter ArtworksE-book & Application

Product line will start with limited number art products created with handmade quality and photo works.Collage art products and antique dress with the taste of the brand.At the same time, e-book or a interactive application with the Harajuku taste is going to be developed.

3Target CustomersPeople living abroad who is big fan for Harajuku fashion and Kawaii products.Girls who shop in Harajuku for Gothic and Lolita fashion Shop buyers and Gallery buyers who look for art products for their gallery

This brand also target to abroad market.

Target customers will be..Girls living abroad who is big fan for Harajuku fashion and Kawaii products.Girls who shop in Harajuku for Gothic and Lolita fashion.Shop buyers and Gallery buyers who look for art products for their gallery. The target market countries are Korea, China, United States and European countries.

4Collaboration events with gallery shopsSmart phone application and ipad content distributionExhibition at club events and art eventsSNS marketing with Twitter, Facebook and mixiPromotion toward abroad projects such as Cool Japan project supported by the governmentMarketing & PR

Brand marketing and PR plans for Lulus room areCollaboration events with gallery shops,Smart phone application and ipad content distribution,Exhibition at club events and art events,SNS marketing And Promotion toward abroad projects such as Cool Japan project supported by the government

This brand will provide products and contents which has strong appeal to abroad market with Harajuku taste.

5Contact info

info@trilabo.com for more informationContact

Send e-mail to info@trilabo.com for more information of Lulus room brand.

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