Front page

Inside flap

Back page

Media pack 2011

3, Broadway, Broad street, Birmingham, B15 1BQ United Kingdom

Maria Ahmed - Editor maria@rookiemagazine.com 0121 634 6822

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First inside page

Inside right page with flap folded down

Inside left page

What is Rookie?Rookie is a FREE fashion, music and lifestyle magazine targeted at todays uban-types. ‘Rookie gives you what you want. We embrace what is happening right now within the world of Fashion, Entertainment and Lifestyle. There is more to life and that is what Rookie is all about’ - Maria Ahmed EditorRookie celebrates and embraces what society has to offer- Rookie possess a different state of mind!Printed on a quarterly basis; Spring, Summer, Autumn, Winter; there is a Rookie issue for all!

Why advertise with Rookie?Rookie is a fashion, music and lifestyle magazine targeted at the modern day British youth’s who were born, raised, live, learn and work in the UK...Rookie is a brand that is not afraid to be real.We live in a world that adores artists like Lady GaGa, Beyonce, Marina and the Diamonds, Mumford and Sons, a world that embraces the vintage in fashion and even in TV with World dominating shows like Hawaii Five 0, and Charlie’s Angels. A world where comic book heroes like Iron Man and The Green Hornet rule the film world and a world where artists like Banksy show us what creativity really is. Advertising with Rookie means that you and your company will be able to reach the masses; the real young working urbanites with disposable income.

Rookie circulationFor each quarterly issue of Rookie there are 80,000

copies circulated throughout the UK.For every printed issue of Rookie there is an expected average minimum of 3 people reading each copy at no cost as a result Rookie potentially reaches 250,000 people each quarter and a

approximate total of nearly one million readers each year!

Who are the Rookie readers?

The Rookie audience is the modern day urbanite.The modern day “IPOD” generation- The Rookie reader embraces all elements of the modern day lifestyleOur readers are fans of artists like Lady GaGa, Marina and the Diamonds, Mumford and Sons, Beyonce, Britney and the rest...our readers embrace artistic talent!Our readers cant get enough of the super hero film craze! They join the craze behind Science Fiction and Fantasy...our readers embrace the new and exciting!

Our readers are the modern day fashion followers..be it vintage, rebellious or

classic chic ...our readers keep up with the now!

Our readers travel, live and work across the country in all areas of profession; they are the medics, the legal experts, the fashion designers, the beauticians, the writers, the readers, the presenters,

the buyers ...our readers represent the diversity of today’s culture

throughout the UK! The Rookie target readers are class ABC1 and between the ages of 18-35.

Fashion and beauty • Music • Health • Celebrity • Films • Advice

Transport

29%

Recreationaland cultural

21%

Household,fuel and power

21%

Clothingand food

8%

Householdgoods and services

10%

Food andalcohol

19%

Male

45%Female

56%

Transport

29%

Recreationaland cultural

21%

Household,fuel and power

21%

Clothingand food

8%

Householdgoods and services

10%

Food andalcohol

19%

Male

45%Female

56%Total spend per week in UK Households in 2010*

Median earnings

per week in 2010*

* Data obtained from http://www.statistics.gov.uk