Robohack. Landing page essentials_1 by Алексей Николаев (Intel)
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Transcript of Robohack. Landing page essentials_1 by Алексей Николаев (Intel)
![Page 1: Robohack. Landing page essentials_1 by Алексей Николаев (Intel)](https://reader033.fdocument.pub/reader033/viewer/2022051818/549c5047b47959aa318b46d5/html5/thumbnails/1.jpg)
Intel, Lumiknows 2014 1
Landing Page как необходимый этап
разработки нового продукта
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В чем проблема технологических
проектов?
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9/10 startups fail
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new products
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Как разрешить эту проблему?
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Lean Startup Cycle
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Что конкретно делать?
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Некоторые
примеры
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Sqwiggle
1. Work better, together
2. Feel more connected to your team and collaborate like you're in the same room
3. Sign Up for Free!
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Skolkovo Robotics, 2014 11
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GoAnimate
1. Make Professional Animated Videos
2. Easy learning curve. Low budget. Simple do-it-yourself tools.
3. Sign Up for Free!
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weebly
1. Your idea needs a great website
2. It's surprisingly easy to create a unique website, blog or online store
3. Watch the video
4. Sign Up Free!
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Ваше видео или картинка с чем-то очень цепляющим
ПИТЧ-ЗАГОЛОВОК
кнопка
«ДЕЙСТВИЕ»
Главные фичи продукта • Фича 1 • Фича 2 • Фича 3
(и не больше 3-х )
Landing page: полигон для исследований (as MVP –> test the Problem, then test the Solution)
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Создание и работа с Landing Page:
необходимый этап разработки нового
продукта
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Практикум
1. Какая «кнопка действия» будет на вашей LP
2. фото или фильм
3. Основные фичи
4. Питч-заголовок
5. Какие «барьеры» будем снимать (3 основные)
6. Сценарий фильма / что на фото